BEPPINNARAZUKE

Local Specialities in Japan
Booth number S3-K15-103

Japan exhibitors
Exportable
Co-exhibitor
Organizer : Nara prefecture

This year, Nara is in the spotlight.
With the historical drama Toyotomi Brothers drawing attention to the Sengoku period, Nara is once again recognized as an important stage of Japanese history.

Nara is home to many UNESCO World Heritage sites and was a key place of culture, faith, and daily life during the Sengoku era.
People survived through wisdom, preservation, and food.

At our booth, visitors can experience how Sengoku-period food culture connects to modern life.
Fermented foods such as Narazuke were originally used as preserved foods and military provisions.
That same fermentation culture has continued for centuries and remains an essential part of Japanese cuisine today.

Through tasting and storytelling, we show how ancient methods of fermentation and preservation have naturally evolved into modern seasonings and everyday foods.

This is more than a product display.
It is an opportunity to experience Sengoku-era Nara, where World Heritage, history, and living food culture come together.

Please come and experience Sengoku Nara at our booth.

Country / Region	JAPAN
Exhibited products	This product series is inspired by Japan’s Sengoku period and reimagines the food culture of warlords for the modern table. Each flavor is based on the lives and philosophies of famous Sengoku leaders such as Toyotomi Hideyoshi, Toyotomi Hidenaga, Oda Nobunaga, and Tokugawa Ieyasu, expressed through taste. Each product features the warlord’s family crest (Kamon) and is designed as a “flavor of life,” reflecting ambition, strategy, harmony, or endurance. Japanese history is not only shown through design, but experienced through flavor. At the core of the series is Narazuke, one of Japan’s oldest fermented foods, traditionally used as a preserved food and wartime provision. Using an original Narazuke recipe produced exclusively for our brand and refined in our own workshop, this traditional food has been evolved into a modern, versatile seasoning. By connecting traditional Japanese fermentation culture with contemporary tastes, this series appeals to younger generations and global markets. It is an award-winning, story-driven product that combines history, design, and flavor, suitable for retail, gifts, and cultural food merchandising.

Country / Region

JAPAN

Exhibited products

This product series is inspired by Japan’s Sengoku period and reimagines the food culture of warlords for the modern table.
Each flavor is based on the lives and philosophies of famous Sengoku leaders such as Toyotomi Hideyoshi, Toyotomi Hidenaga, Oda Nobunaga, and Tokugawa Ieyasu, expressed through taste.

Each product features the warlord’s family crest (Kamon) and is designed as a “flavor of life,” reflecting ambition, strategy, harmony, or endurance.
Japanese history is not only shown through design, but experienced through flavor.

At the core of the series is Narazuke, one of Japan’s oldest fermented foods, traditionally used as a preserved food and wartime provision.
Using an original Narazuke recipe produced exclusively for our brand and refined in our own workshop, this traditional food has been evolved into a modern, versatile seasoning.

By connecting traditional Japanese fermentation culture with contemporary tastes, this series appeals to younger generations and global markets.
It is an award-winning, story-driven product that combines history, design, and flavor, suitable for retail, gifts, and cultural food merchandising.

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