KIN no Rayu – Sengoku Series

Processed agricultural products
Liquid Seasoning

Target Sector
Department stores

Gift & souvenir shops

Airport shops and railway station retail

Specialty food stores (seasonings, rice toppings)

Museums and cultural facilities

Inbound & tourism-related retailers

Promotional and themed retail displays
Usage Scenes(Usage/Recipies)
Rice topping

Tofu dishes

Dumplings and dim sum

Grilled meat and stir-fried dishes

Pasta and mixed dishes

Appetizers and snacks

Souvenir and gift use
Specialities,Sales point
During Japan’s Sengoku period, fermented foods were used as military provisions (Hyourou).
KIN no Rayu is a modern evolution of this fermented food wisdom, created as a Japanese-style chili oil.

Narazuke, a traditional Japanese pickle, is infused into a savory chili oil, bringing fermented umami and depth of flavor.
Inspired by Toyotomi Hideyoshi, who rose from a humble background to become a national leader, this product expresses strength and ambition through a mildly sweet and approachable taste.

Blended with white sesame oil and kombu umami, it is easy to use and highly versatile.
Perfect with rice, tofu, dumplings, meat dishes, and even pasta, this is a multi-purpose seasoning suited for everyday meals.

KIN no Rayu has received multiple prestigious awards, including the Japanese Pickles Grand Prix and Rice Companion Grand Prix, and is a key product in the popular Sengoku Series.
Countries of Trade
JAPAN ： Both direct and indirect transactions are acceptable

Others ： Both direct and indirect transactions are acceptable

Size / capacity	110g / glass jar Approx. 58 × 58 × 78 mm
Manufacturer's Suggested Retail Price	JPY 1,000 (excluding tax)
Ingredients	Narazuke (Japanese pickled melon), sesame oil, fried onion, rapeseed oil, sugar, soy sauce, sesame seeds, garlic, kombu powder, paprika powder, chili pepper Contains wheat, sesame, and soy.
Expiration date	150 days from the date of manufacture

Inquiry to exhibitor

BEPPINNARAZUKE

https://www.beppin-naraduke.com/

Japan exhibitors
Exportable
Co-exhibitor
Organizer : Nara prefecture

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
Local Specialities in Japan
Booth number S3-K15-103

Exhibited products	This product series is inspired by Japan’s Sengoku period and reimagines the food culture of warlords for the modern table. Each flavor is based on the lives and philosophies of famous Sengoku leaders such as Toyotomi Hideyoshi, Toyotomi Hidenaga, Oda Nobunaga, and Tokugawa Ieyasu, expressed through taste. Each product features the warlord’s family crest (Kamon) and is designed as a “flavor of life,” reflecting ambition, strategy, harmony, or endurance. Japanese history is not only shown through design, but experienced through flavor. At the core of the series is Narazuke, one of Japan’s oldest fermented foods, traditionally used as a preserved food and wartime provision. Using an original Narazuke recipe produced exclusively for our brand and refined in our own workshop, this traditional food has been evolved into a modern, versatile seasoning. By connecting traditional Japanese fermentation culture with contemporary tastes, this series appeals to younger generations and global markets. It is an award-winning, story-driven product that combines history, design, and flavor, suitable for retail, gifts, and cultural food merchandising.

Exhibited products

This product series is inspired by Japan’s Sengoku period and reimagines the food culture of warlords for the modern table.
Each flavor is based on the lives and philosophies of famous Sengoku leaders such as Toyotomi Hideyoshi, Toyotomi Hidenaga, Oda Nobunaga, and Tokugawa Ieyasu, expressed through taste.

Each product features the warlord’s family crest (Kamon) and is designed as a “flavor of life,” reflecting ambition, strategy, harmony, or endurance.
Japanese history is not only shown through design, but experienced through flavor.

At the core of the series is Narazuke, one of Japan’s oldest fermented foods, traditionally used as a preserved food and wartime provision.
Using an original Narazuke recipe produced exclusively for our brand and refined in our own workshop, this traditional food has been evolved into a modern, versatile seasoning.

By connecting traditional Japanese fermentation culture with contemporary tastes, this series appeals to younger generations and global markets.
It is an award-winning, story-driven product that combines history, design, and flavor, suitable for retail, gifts, and cultural food merchandising.

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