Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

GIN no SHIODARE – Sengoku Series

  • Processed agricultural products
  • Liquid Seasoning
  • Target Sector

    Department stores

    Gift & souvenir shops

    Airport shops and railway station retail

    Specialty food stores (sauces, seasonings)

    Museums and cultural facilities

    Inbound & tourism-related retailers

    Promotional and themed retail displays

  • Usage Scenes(Usage/Recipies)

    Rice topping

    Grilled fish

    Steamed or poached chicken

    Cold pork dishes (shabu-shabu style)

    Vegetable stir-fries

    Salad dressing alternative

    Appetizers and snacks

    Souvenir and gift use

  • Specialities,Sales point

    During Japan’s Sengoku period, fermented foods were valued as military provisions (Hyourou) that supported long campaigns.
    GIN no SHIODARE is a modern evolution of this fermented food wisdom, reimagined as a refined Japanese salt-based sauce.

    The gentle umami of Narazuke (traditional Japanese pickled melon) is combined with kombu-derived dashi and the aroma of sesame oil, creating a mild, clean, and well-balanced flavor that enhances ingredients without overpowering them.

    Inspired by Tokugawa Ieyasu, who patiently endured decades of conflict to establish a long era of peace, this sauce reflects calmness, restraint, and depth, offering a quiet yet dependable presence at the table.

    Highly versatile, it pairs well with fish, poultry, vegetables, and light meat dishes, making it suitable for both everyday use and gift-oriented sales.

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    Others : Both direct and indirect transactions are acceptable

Size / capacity 110g / glass jar

Approx. 58 × 58 × 78 mm
Manufacturer's Suggested Retail Price JPY 1,000 (excluding tax)
Ingredients Narazuke (Japanese pickled melon), rapeseed oil, sesame oil, fried onion, sesame seeds, sugar, brewed vinegar, garlic, salt, kombu powder, chili pepper
Contains wheat and sesame.
Expiration date 130 days from the date of manufacture

BEPPINNARAZUKE

https://www.beppin-naraduke.com/
  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Nara prefecture
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Local Specialities in Japan
  • Booth number S3-K15-103
Exhibited products This product series is inspired by Japan’s Sengoku period and reimagines the food culture of warlords for the modern table.
Each flavor is based on the lives and philosophies of famous Sengoku leaders such as Toyotomi Hideyoshi, Toyotomi Hidenaga, Oda Nobunaga, and Tokugawa Ieyasu, expressed through taste.

Each product features the warlord’s family crest (Kamon) and is designed as a “flavor of life,” reflecting ambition, strategy, harmony, or endurance.
Japanese history is not only shown through design, but experienced through flavor.

At the core of the series is Narazuke, one of Japan’s oldest fermented foods, traditionally used as a preserved food and wartime provision.
Using an original Narazuke recipe produced exclusively for our brand and refined in our own workshop, this traditional food has been evolved into a modern, versatile seasoning.

By connecting traditional Japanese fermentation culture with contemporary tastes, this series appeals to younger generations and global markets.
It is an award-winning, story-driven product that combines history, design, and flavor, suitable for retail, gifts, and cultural food merchandising.