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Target Sector
Department stores
Gift & souvenir shops
Airport shops and railway station retail
Specialty food stores (sauces, seasonings)
Museums and cultural facilities
Inbound & tourism-related retailers
Promotional and themed retail displays -
Usage Scenes(Usage/Recipies)
Rice topping
Grilled fish
Steamed or poached chicken
Cold pork dishes (shabu-shabu style)
Vegetable stir-fries
Salad dressing alternative
Appetizers and snacks
Souvenir and gift use -
Specialities,Sales point
During Japan’s Sengoku period, fermented foods were valued as military provisions (Hyourou) that supported long campaigns.
GIN no SHIODARE is a modern evolution of this fermented food wisdom, reimagined as a refined Japanese salt-based sauce.
The gentle umami of Narazuke (traditional Japanese pickled melon) is combined with kombu-derived dashi and the aroma of sesame oil, creating a mild, clean, and well-balanced flavor that enhances ingredients without overpowering them.
Inspired by Tokugawa Ieyasu, who patiently endured decades of conflict to establish a long era of peace, this sauce reflects calmness, restraint, and depth, offering a quiet yet dependable presence at the table.
Highly versatile, it pairs well with fish, poultry, vegetables, and light meat dishes, making it suitable for both everyday use and gift-oriented sales. - Countries of Trade
JAPAN : Both direct and indirect transactions are acceptable
Others : Both direct and indirect transactions are acceptable
| Size / capacity | 110g / glass jar Approx. 58 × 58 × 78 mm |
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| Manufacturer's Suggested Retail Price | JPY 1,000 (excluding tax) |
| Ingredients | Narazuke (Japanese pickled melon), rapeseed oil, sesame oil, fried onion, sesame seeds, sugar, brewed vinegar, garlic, salt, kombu powder, chili pepper Contains wheat and sesame. |
| Expiration date | 130 days from the date of manufacture |
BEPPINNARAZUKE
https://www.beppin-naraduke.com/- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Nara prefecture
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- Local Specialities in Japan
- Booth number S3-K15-103
| Exhibited products | This product series is inspired by Japan’s Sengoku period and reimagines the food culture of warlords for the modern table. Each flavor is based on the lives and philosophies of famous Sengoku leaders such as Toyotomi Hideyoshi, Toyotomi Hidenaga, Oda Nobunaga, and Tokugawa Ieyasu, expressed through taste. Each product features the warlord’s family crest (Kamon) and is designed as a “flavor of life,” reflecting ambition, strategy, harmony, or endurance. Japanese history is not only shown through design, but experienced through flavor. At the core of the series is Narazuke, one of Japan’s oldest fermented foods, traditionally used as a preserved food and wartime provision. Using an original Narazuke recipe produced exclusively for our brand and refined in our own workshop, this traditional food has been evolved into a modern, versatile seasoning. By connecting traditional Japanese fermentation culture with contemporary tastes, this series appeals to younger generations and global markets. It is an award-winning, story-driven product that combines history, design, and flavor, suitable for retail, gifts, and cultural food merchandising. |
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