
At the Mutti booth, visitors can see and handle our four core products: Fine Cut Tomatoes, Whole Tomatoes, Tomato Purée, and Tomato Paste.
By examining the packaging formats as well as the texture and concentration of each product, buyers can clearly understand quality differences that are difficult to convey through catalogs alone.
In particular, our Fine Cut Tomatoes, produced using Mutti’s unique cutting process, will be available for tasting.
Visitors can experience the fresh, natural tomato flavor achieved without the use of citric acid, and directly appreciate the difference in taste and quality.
Through this hands-on and tasting experience, buyers can easily envision in-store merchandising ideas, product positioning, and key selling points after introduction.
The booth also presents Mutti’s versatile tomato lineup, highlighting opportunities for both retail and foodservice applications and effective product differentiation.
*Mutti products are already available in Japan.
| Country / Region | ITALY |
|---|---|
| Exhibited products | Fine Cut Tomato, Whole Tomato, Tomato Puree, and Tomato Paste |
Exhibit Product
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Mutti Fine Cut Tomato
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Target Sector
Retailer
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Usage Scenes(Usage/Recipies)
The pulp is already finely diced, so this product is highly versatile.
It is suitable for simmered dishes such as stews, soups, and sauces, and it can also be used as-is to highlight its fresh flavor in salads, canapés, and similar dishes.
With its rich taste and the tomato’s natural sweetness, there is little need to rely on additional seasonings for flavor adjustment. -
Specialities,Sales point
Mutti is a premium canned tomato product made with an exceptionally generous amount of tomatoes: 1 kg of product is produced from 5 kg of raw tomatoes.
It is made using the patented Fine-Cut Tomato Method, which avoids the conventional pre-heating and peeling step. Instead, the tomato parts are separated while preserving the tomato’s original umami. Compared with typical canned diced tomatoes, it contains a higher proportion of solid pieces with a finer, more uniform texture, making it highly versatile in cooking. (As a canned product, it is heat-sterilized after sealing.)
The flavor highlights the tomato’s natural sweetness, and it tastes surprisingly fresh—almost like raw tomato—when eaten straight from the can. No additives are used, including no citric acid, which is commonly added to create acidity.
The tomatoes are Rotondo di Parma, grown in the heart of Parma, Italy, where the warm climate and fertile soil provide ideal conditions. This variety has been selected and refined for over a century on Mutti’s own farms and is known for its thick flesh and perfectly balanced juiciness. It delivers both richness and texture, retains
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Target Sector
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Mutti Tomato Paste
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Target Sector
Retailers
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Usage Scenes(Usage/Recipies)
Widely used in Italy as a finishing touch to add depth of flavor. Ideal not only for pasta and pizza, but also for stews, hot pots, soups, and even cakes, making it a highly versatile
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Specialities,Sales point
Further concentrated purée: A condensed type made by simmering tomato purée down even further, delivering an intensely rich flavor packed with umami.
Tomato Type: Rotondo di Parma: A traditional variety grown in the ideal environment of Parma, Italy, which Mutti has selected and refined for over 100 years. With thick flesh and perfectly balanced juiciness, it offers both depth of flavor and a satisfying texture—and it retains a vibrant red color even after heating.
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Target Sector
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Mutti Tomato Puree
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Target Sector
Retailers
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Usage Scenes(Usage/Recipies)
Ideal for simmered dishes such as stews, soups, and sauces.
Also suitable for tomato-based cocktail recipes, including Red Eye. -
Specialities,Sales point
A richly flavored tomato purée, carefully strained to capture the full taste of tomatoes. Suitable for a wide range of cooking applications.
Production method
- Made using the Fine-Cut Tomato Method (patented). Instead of the conventional process of heating for peeling, this method separates the different parts of the tomato while preserving its natural umami and flavor.
Tomato variety
- Rotondo di Parma: A traditional variety grown in the ideal environment of Parma, Italy, which Mutti has selected and refined for over 100 years. With thick flesh and a perfectly balanced juiciness, it delivers both richness and a satisfying texture—and it retains a vibrant red color even after heating.
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Target Sector
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Mutti Whole Tomato
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Target Sector
Retailers
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Usage Scenes(Usage/Recipies)
Ideal for dishes where you want to enjoy the tomato’s shape and texture, such as pizza and simmered dishes. It can be used either crushed or left whole, making it suitable for a wide range of recipes.
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Specialities,Sales point
Made with 100% long/plum tomatoes grown in southern Italy by Mutti’s contracted farmers.
All tomatoes are uniform in size (standardized length and weight).
Low acidity with a meaty, substantial texture.
Carefully steam-peeled and packed in tomato juice, giving a smooth, velvety mouthfeel.
No additives and no added sugar.
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Target Sector