Koujiya Co., Ltd.
- Exports from Japan
- Booth number S2-C29-016
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : JAPAN SHOYU ASSOCIATION
| Country / Region | JAPAN |
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Exhibit Product
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Aosa Soy Sauce
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Target Sector
We can accommodate a wide range of business types, including retail stores, restaurants, food manufacturers, and mass retailers. We can offer a wide range of proposals for home and professional use.
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Usage Scenes(Usage/Recipies)
・As a dipping sauce for sashimi and sushi
・As a condiment for seafood bowls and pickled rice bowls
・Enhance the menu of inns, sushi restaurants, and izakayas
・A versatile seasoning for everyday use at home -
Specialities,Sales point
This soy sauce is made from 100% Ise-Shima's famous Aosa (Hitoegusa), which boasts the highest domestic production in Japan thanks to its famous ria coastline and warm climate, and is carefully crafted by a 200-year-old brewery in front of Ise Shrine to preserve the aroma of the seashore and create a mellow, slightly sweet soy sauce.It is perfect for serving on the table with sashimi, tofu, pickles, rice cakes, etc.
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Target Sector
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Fermented Rice Powder
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Target Sector
・People with a strong interest in health and beauty:
People who expect the health and beauty benefits of rice koji, such as skin-beautifying effects and improved intestinal environment, thanks to the B vitamins, dietary fiber, and oligosaccharides contained in it.
People who want to consume it daily in the form of koji water or other products.
・Busy housewives and dual-income households:
People who want to easily enjoy the effects of tenderizing meat and fish and bringing out the umami of dishes with just a sprinkle.
People who prioritize efficiency and want to produce authentic flavors without much effort.
・Cooking enthusiasts and people who want to try new seasonings:
People who want to make their own fermented seasonings at home, such as miso, amazake, and shio koji.
People who want to use it in a wide range of dishes, not just Japanese cuisine, but also Western, Chinese, and sweets.
People who want to try using powder-based seasonings (such as premixes and seasonings) that are difficult to use with liquid shio koji. -
Usage Scenes(Usage/Recipies)
1. Time-saving and efficient cooking that eliminates the hassle of everyday cooking.
Meat and fish preparation:
Sprinkle koji directly onto meat or fish before grilling or simmering, allowing the koji's enzymes to quickly tenderize the ingredients and enhance their flavor. This significantly reduces the effort and time required for marinating, as compared to liquid salt koji.
Chicken breast and minced pork remain juicy and prevent dryness.
Fish removal:
It is also effective in reducing the odors of fish and offal.
2. Homemade fermented seasonings
For those interested in fermentation, powders are extremely convenient ingredients.
Salt koji, soy sauce koji, and amazake:
Because they are powders rather than liquids, they are easy to measure and are used as ingredients for easily making these basic fermented seasonings at home.
Some products produce koji even faster than dried rice koji. -
Specialities,Sales point
1. "Time-saving" and "Easy to Use": One Sprinkle for Authentic Meat Preparation
This is its biggest selling point. Unlike traditional dried rice koji and liquid shio koji, it's easy to use—just measure and sprinkle.
No Soaking Required, Time-Saving: Unlike liquid shio koji, there's no need for long soaking times. Simply sprinkle it on just before grilling or simmering to get the enzymes working.
High Versatility: Because it's a powder, it can be easily used not only on meat and fish, but also in a variety of dishes where adding moisture is not desired, such as dressings, bread dough, and smoothies.
2. "Functionality": The Power of Enzymes to Bring Out the Flavor and Tenderness of Ingredients
The strength of koji is its proven cooking effect, thanks to the action of enzymes derived from koji (protease, amylase, lipase, etc.).
Makes Meat and Fish Juicy: Even tough chicken breast meat becomes incredibly tender and juicy when sprinkled with powder.
Natural Umami and Richness: Brings out the natural flavor of the ingredients, achieving a satisfying, deep flavor with reduced salt. It appeals to those who don't want to use artificial seasonings.
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Target Sector
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Kouji drink
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Target Sector
① Health-conscious men and women in their 30s to 60s
Those who value sugar-free and natural sweetness
Want to incorporate fermented foods into their daily lives
Want to improve their diet (improving carbohydrate quality, improving intestinal health)
② Beauty-conscious women (20s to 40s)
Focused on the nutritional value of this "drinkable beauty serum" (B vitamins, amino acids)
Drink it as a breakfast or snack replacement
Those likely to be introduced as part of their "beauty routine" on social media
③ People with intestinal health needs (all ages)
Those seeking improved bowel movements and intestinal health
Those who prefer natural foods over lactic acid bacteria drinks
Also suitable as an alternative for those with milk allergies or intolerance to dairy products
④ Families with young children (parents of children aged 0-10)
Sugar-free, making it safe for children to drink
Increasing use as a sweetener for baby food
Easy to use in home cooking (stews, smoothies, etc.)
⑤ Seniors (60s-80s)
A naturally sweet beverage that is easy to digest and absorb
Tends to prefer warm amazake over cold drinks
High demand for nutritional support and fatigue recovery -
Usage Scenes(Usage/Recipies)
・Breakfast substitute
・Satisfying hunger or during work breaks
・Snack for children
・Energy supplement before or after exercise
・Seasonal beverage that can be enjoyed hot or cold
・Natural sweetener for Japanese and Western dishes and sweets
・Ingredient for hotel breakfasts and cafe menus
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Specialities,Sales point
① Natural sweetness without added sugar
Gentle sweetness created by the saccharification of rice koji enzymes
Low in calories, safe for health-conscious drinkers
② 0% alcohol, making it easy to drink for everyone
Enjoyable for everyone, from children to pregnant women and seniors
Densely nutritious, it's been called a "drinkable IV drip" and is ideal for daily nutritional supplementation
③ The nutritional value of fermented foods
Contains a balanced amount of B vitamins, amino acids, and oligosaccharides
Promised for intestinal health support and beauty care
④ Gentle texture and rich flavor
Mellow and rich flavor derived from koji
Delicious hot or iced
⑤ Versatile and can be used in cooking
Perfect in smoothies, lattes, puddings, and other sweets
Can be used as a sugar substitute to sweeten dishes
Marinates meat and fish to soften them
⑥ Safe with additives and natural ingredients (can be adjusted to suit product specifications)
No preservatives, flavors, or colorings
Simple ingredients make it safe for small children
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Target Sector
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Moist Kouji Pudding
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Target Sector
・Health-conscious women
・Japanese sweets and traditional food lovers
・Families with small children
・People looking for a unique souvenir -
Usage Scenes(Usage/Recipies)
Treat yourself or take an afternoon break
As a healthy snack
As a souvenir or casual gift
As an after-meal dessert (especially after a Japanese meal)
For seasonal events (New Year's, Hinamatsuri, etc.) -
Specialities,Sales point
・Made with amazake, a "drinkable IV drip"! A healthy, guilt-free treat
・The gentle sweetness of rice koji combined with a smooth pudding
・Safe and non-alcoholic, safe for everyone from children to seniors
・A fusion of Japanese and Western flavors! A new, delicious, melt-in-your-mouth pudding
・Great for gut health! Delicious inner beauty
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Target Sector
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Yakiniku sauce miso flavor
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Target Sector
Can be used for a wide range of purposes, from general household use to professional use.
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Usage Scenes(Usage/Recipies)
It can be used to season grilled meat as well as stir-fried vegetables.
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Specialities,Sales point
This is a yakiniku sauce made with Koujiya's soybean miso. In neighboring Matsusaka City, there is a culture of eating grilled chicken with miso sauce, and this dish allows you to enjoy a unique rich flavor that is a little different from soy sauce.
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Target Sector