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Target Sector
① Health-conscious men and women in their 30s to 60s
Those who value sugar-free and natural sweetness
Want to incorporate fermented foods into their daily lives
Want to improve their diet (improving carbohydrate quality, improving intestinal health)
② Beauty-conscious women (20s to 40s)
Focused on the nutritional value of this "drinkable beauty serum" (B vitamins, amino acids)
Drink it as a breakfast or snack replacement
Those likely to be introduced as part of their "beauty routine" on social media
③ People with intestinal health needs (all ages)
Those seeking improved bowel movements and intestinal health
Those who prefer natural foods over lactic acid bacteria drinks
Also suitable as an alternative for those with milk allergies or intolerance to dairy products
④ Families with young children (parents of children aged 0-10)
Sugar-free, making it safe for children to drink
Increasing use as a sweetener for baby food
Easy to use in home cooking (stews, smoothies, etc.)
⑤ Seniors (60s-80s)
A naturally sweet beverage that is easy to digest and absorb
Tends to prefer warm amazake over cold drinks
High demand for nutritional support and fatigue recovery -
Usage Scenes(Usage/Recipies)
・Breakfast substitute
・Satisfying hunger or during work breaks
・Snack for children
・Energy supplement before or after exercise
・Seasonal beverage that can be enjoyed hot or cold
・Natural sweetener for Japanese and Western dishes and sweets
・Ingredient for hotel breakfasts and cafe menus
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Specialities,Sales point
① Natural sweetness without added sugar
Gentle sweetness created by the saccharification of rice koji enzymes
Low in calories, safe for health-conscious drinkers
② 0% alcohol, making it easy to drink for everyone
Enjoyable for everyone, from children to pregnant women and seniors
Densely nutritious, it's been called a "drinkable IV drip" and is ideal for daily nutritional supplementation
③ The nutritional value of fermented foods
Contains a balanced amount of B vitamins, amino acids, and oligosaccharides
Promised for intestinal health support and beauty care
④ Gentle texture and rich flavor
Mellow and rich flavor derived from koji
Delicious hot or iced
⑤ Versatile and can be used in cooking
Perfect in smoothies, lattes, puddings, and other sweets
Can be used as a sugar substitute to sweeten dishes
Marinates meat and fish to soften them
⑥ Safe with additives and natural ingredients (can be adjusted to suit product specifications)
No preservatives, flavors, or colorings
Simple ingredients make it safe for small children - Countries of Trade
JAPAN : Both direct and indirect transactions are acceptable
Others : Both direct and indirect transactions are acceptable
| Size / capacity | 55mm x 55mm x 145mm 200g |
|---|---|
| Manufacturer's Suggested Retail Price | 380 JPY |
| Ingredients | Rice (domestic), rice kouji (domestic rice), salt |
| Expiration date | 360 days including the date of manufacture |
Koujiya Co., Ltd.
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : JAPAN SHOYU ASSOCIATION
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- Exports from Japan
- Booth number S2-C29-016