Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Kouji drink

  • Non-alcoholic Beverages
  • Target Sector

    ① Health-conscious men and women in their 30s to 60s

    Those who value sugar-free and natural sweetness

    Want to incorporate fermented foods into their daily lives

    Want to improve their diet (improving carbohydrate quality, improving intestinal health)

    ② Beauty-conscious women (20s to 40s)

    Focused on the nutritional value of this "drinkable beauty serum" (B vitamins, amino acids)

    Drink it as a breakfast or snack replacement

    Those likely to be introduced as part of their "beauty routine" on social media

    ③ People with intestinal health needs (all ages)

    Those seeking improved bowel movements and intestinal health

    Those who prefer natural foods over lactic acid bacteria drinks

    Also suitable as an alternative for those with milk allergies or intolerance to dairy products

    ④ Families with young children (parents of children aged 0-10)

    Sugar-free, making it safe for children to drink

    Increasing use as a sweetener for baby food

    Easy to use in home cooking (stews, smoothies, etc.)

    ⑤ Seniors (60s-80s)

    A naturally sweet beverage that is easy to digest and absorb

    Tends to prefer warm amazake over cold drinks

    High demand for nutritional support and fatigue recovery

  • Usage Scenes(Usage/Recipies)

    ・Breakfast substitute

    ・Satisfying hunger or during work breaks

    ・Snack for children

    ・Energy supplement before or after exercise

    ・Seasonal beverage that can be enjoyed hot or cold

    ・Natural sweetener for Japanese and Western dishes and sweets

    ・Ingredient for hotel breakfasts and cafe menus

  • Specialities,Sales point

    ① Natural sweetness without added sugar

    Gentle sweetness created by the saccharification of rice koji enzymes

    Low in calories, safe for health-conscious drinkers

    ② 0% alcohol, making it easy to drink for everyone

    Enjoyable for everyone, from children to pregnant women and seniors

    Densely nutritious, it's been called a "drinkable IV drip" and is ideal for daily nutritional supplementation

    ③ The nutritional value of fermented foods

    Contains a balanced amount of B vitamins, amino acids, and oligosaccharides

    Promised for intestinal health support and beauty care

    ④ Gentle texture and rich flavor

    Mellow and rich flavor derived from koji

    Delicious hot or iced

    ⑤ Versatile and can be used in cooking

    Perfect in smoothies, lattes, puddings, and other sweets

    Can be used as a sugar substitute to sweeten dishes

    Marinates meat and fish to soften them

    ⑥ Safe with additives and natural ingredients (can be adjusted to suit product specifications)

    No preservatives, flavors, or colorings

    Simple ingredients make it safe for small children

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    Others : Both direct and indirect transactions are acceptable

Size / capacity 55mm x 55mm x 145mm 200g
Manufacturer's Suggested Retail Price 380 JPY
Ingredients Rice (domestic), rice kouji (domestic rice), salt
Expiration date 360 days including the date of manufacture

Koujiya Co., Ltd.

  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : JAPAN SHOYU ASSOCIATION
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Exports from Japan
  • Booth number S2-C29-016