SUGIYO

Sales Channels:
Foodservice, ready-made meal providers, trading companies, wholesalers, manufacturers, supermarkets, department stores, other retail outlets, hotels, banquet services, and leisure facilities.

Target Customers:
Primarily men and women aged 20 to 50. Key segments include homemakers who enjoy cooking at home, health-conscious younger consumers, and families or individuals who enjoy outdoor activities and home parties.

DANDANKANIYANAGI is designed to replicate the look and texture of red king crab, making it ideal for a wide range of culinary applications. Perfect for hot pot or shabu-shabu, it can also be skewered and grilled for BBQs, offering a visually appealing and satisfying dish. When deep-fried or made into tempura, it delivers a crispy exterior and juicy interior, making it a popular choice for deli items and bento boxes.
It’s also well-suited for stir-fries and fried rice, providing versatility from home cooking to professional foodservice. With long-term frozen storage capability, it can be thawed in portions as needed, helping reduce food waste. Its adaptability to various cooking methods makes it a highly versatile ingredient, appreciated for its aroma, vibrant appearance, and satisfying texture.

DANDANKANIYANAGI is designed to replicate the appearance and firm texture of red king crab leg meat. Made with high-quality Alaska pollock surimi, it is produced at our own factory in Otaru, Hokkaido, Japan.
Packaged in a 500g foodservice-size pack, it is ideal for hot pot, BBQ, skewers, tempura, and deep-frying. The product is formulated for heated cooking, maintaining its shape and visual appeal while delivering a satisfying texture.
With a long shelf life of 545 days under frozen storage (below -18°C), it offers excellent inventory control for foodservice operations. Made in Japan, this product combines safety, quality, and versatility, making it a high-value offering for international markets.

Sales Channels:
Foodservice, ready-made meal providers, trading companies, wholesalers, manufacturers, supermarkets, department stores, other retail outlets

Target Customers:
Primarily men and women aged 30 to 60. The product appeals to households that enjoy high-quality Japanese cuisine, health-conscious consumers, and a broad range of customers who shop at deli counters and sushi sections.

Kaoribako is a ready-to-eat crab-flavored product that requires no heating, making it ideal for professional use in sushi toppings, sashimi-style platters, seafood rice bowls, and hand-rolled sushi. Its vibrant color and fibrous texture closely resemble real Kobako-gani (female snow crab), adding visual appeal and a sense of luxury to any dish.
It can also be used as a topping for salads and cold appetizers, or as an ingredient in soups and chawanmushi (savory egg custard). Widely applicable in Japanese and Asian cuisine, it is well-suited for restaurants, deli counters, and prepared food factories. Individually quick frozen (IQF), Kaoribako allows for easy portion control—just thaw the amount needed—contributing to kitchen efficiency and reducing food waste. As a high-quality product made in Japan, it is well-positioned for adoption in overseas premium supermarkets, sushi chains, hotels, and restaurant kitchens.

Kaoribako is a high-end crab-flavored product that replicates the appearance and taste of snow crab (zuwaigani). It is one of Sugiyo’s flagship items and was awarded the prestigious Emperor’s Cup at the 45th Agriculture, Forestry and Fisheries Festival in Japan.
Made with high-quality Alaska pollock surimi, Kaoribako delivers a flavor and texture close to the real thing. As a ready-to-eat product, it requires no heating and is ideal for various professional applications such as sushi toppings, sashimi-style dishes, salads, and soups.
Packaged in a 1kg IQF (Individually Quick Frozen) format, it allows for easy portion control—just thaw the amount needed—making it highly convenient for foodservice operations and contributing to reduced food waste.
Produced at our own factory in Nanao City, Ishikawa Prefecture, Kaoribako offers the safety and quality of a Japanese-made product, making it a valuable offering for international markets. Its delicate fiber-like texture and vibrant color enhance the visual appeal and perceived value of dishes, earning high praise as a premium ingredient for professional use.

Sales Channels:
Trading companies, wholesalers, supermarkets, department stores, and various retail businesses.
Target Customers:
Health-conscious men and women aged 20 to 50 are the main target demographic. The products are suitable for a wide range of consumers regardless of gender, including children’s snacks, quick bites for working adults, office supplements, and protein intake for gym-goers.

This 33g shelf-stable crab stick is ideal for various occasions: a quick snack at the office or school, a light bite during commute, post-workout protein, or a convenient travel/outdoor food. It fits lunchboxes and supports balanced nutrition in busy lives. No refrigeration needed—perfect for home stock or emergency use. Loved by health-conscious consumers of all ages.

This individually wrapped crab-flavored stick (33g) is shelf-stable and requires no refrigeration, reducing transport, storage, and display costs. High in protein and low in fat, it's a healthy snack ideal for health-conscious consumers. Hygienic and portable, perfect for offices, schools, and outdoor use. Made in Japan with premium Alaska pollock. 365-day shelf life.

Sales Channels:
Foodservice, ready-made meal providers, trading companies, wholesalers, manufacturers, supermarkets, department stores, and other retail outlets

Target Customers:
Primarily men and women aged 20 to 60. The product appeals to consumers who enjoy Japanese cuisine and seafood, those who prefer a mild wasabi flavor, and individuals seeking a flavorful accent to enhance their dishes.

Originally developed as a dipping sauce to complement imitation crab stick, our wasabi sauce offers far more than just that. Its slightly thick consistency allows it to cling well to ingredients, making it an excellent accompaniment to meat dishes such as steak and roast beef, where it adds a refreshing flavor and aromatic accent.
It also serves as a unique alternative to traditional salad dressings, harmonizing the natural sweetness of vegetables with the invigorating sharpness of wasabi. Additionally, it can be used as a topping for sushi or hand rolls, offering a novel twist when used in place of soy sauce.
Made with real wasabi stems, the sauce delivers a mild, mellow flavor with a gentle kick, making it suitable even for those who typically shy away from spicy foods. Its versatility makes it an ideal choice for a wide range of culinary applications, both Japanese and Western.
In professional settings, this sauce is highly adaptable for use in prepared foods, bento boxes, and restaurant menus—whether as a seasoning or a flavorful garnish.

This wasabi sauce was specially developed to pair perfectly with imitation crab sticks, offering a mellow yet fragrant taste. Made with wasabi stems, it delivers a gentle aroma while minimizing the sharp pungency typically associated with wasabi. Its slightly thick texture allows it to coat ingredients well, making it ideal for use as a dip or topping.
The sauce features a rich, Japanese-style flavor profile and is available in a convenient 200g stand-up pouch, making it easy to handle in professional kitchens. It has a shelf life of one year when stored frozen (below -18°C).
Highly versatile, it can be used across a wide range of dishes—including steak, salads, sushi, and prepared foods—offering chefs a unique way to enhance and differentiate their menu items. With reliable Japanese quality and a stable supply system, this product is well-suited for international markets.

Sales Channels:
Foodservice, ready-to-eat meal providers, trading companies, wholesalers, manufacturers, supermarkets, department stores, and other retail businesses.

Target Customers:
Primarily men and women aged 20 to 60. The main target includes households that prefer Japanese cuisine and seek health-conscious ingredients such as low-sodium and high-protein options, as well as senior and middle-aged consumers who often choose prepared foods.

This product is widely used in foodservice and ready-made meals, such as simmered dishes, oden, and Japanese-style set menus. The refreshing aroma of yuzu peel enhances the natural umami of the fish paste, adding a seasonal touch and a sense of premium quality. It maintains its shape even after simmering and retains its fragrance, making it ideal for warm dishes.
With a one-year shelf life when frozen, it can be thawed in portions as needed, contributing to reduced food waste.
Ultimately, it reaches consumers who enjoy Japanese cuisine through prepared meals and bento sold at supermarkets and delis. It is highly valued as a flavorful, colorful, and textural accent.

This is a professionally crafted fish paste product blended with refreshing yuzu peel, shaped into elegant sasa kamaboko. Made with high-quality Alaska pollock surimi as the main ingredient, it delivers a refined taste and texture.
The yuzu peel is specially formulated to retain its fragrance even after cooking, making it perfect for warm dishes such as simmered meals and oden. With a one-year shelf life under frozen storage (below -18°C), it allows easy portion control and helping reduce food waste.
Uniform in size and easy to handle in kitchen operations, it is highly versatile for use in prepared dishes and bento boxes. As a distinctive ingredient, it adds seasonal flair, premium appeal, and sensory accents in aroma, color, and texture—earning high praise from both chefs and consumers who appreciate authentic Japanese cuisine.