YOSHIDAYA CO., LTD.

・Japanese restaurants, cafés, bars, and hotels overseas
・Health-conscious and natural-oriented consumers
・Importers and buyers interested in Japanese and regional ingredients
・Consumers seeking fruit syrups with balanced sweetness
・Businesses in the mocktail and craft beverage market
・Retailers and gift shops targeting inbound tourism

・Mixed with water or sparkling water as a refreshing natural drink
・Used as a base for cocktails and mocktails
・Topping for yogurt, ice cream, pancakes, and shaved ice
・Ideal as a summer refreshment and wellness-oriented beverage
・Served as a Japanese-style hospitality drink
・Suitable as a drink base for cafés, bars, hotels, and restaurants

・Made with green plums grown in Ibaraki, Japan
・Refreshing balance of gentle sweetness and natural acidity
・Showcases “Ume,” a unique and traditional Japanese fruit
・Easy to prepare—simply mix with water or sparkling water
・Highly versatile for beverages, desserts, and culinary applications
・No artificial coloring or flavoring
・Pairs well with Japanese, Western, and Asian cuisine
・Story-driven product suitable for export and global markets

General Consumers
・Men and women aged 25–55
・Japanese sweets lovers
・Health-conscious consumers
・Customers who prefer mildly sweet desserts
・Consumers interested in regional Japanese specialties

Inbound & Overseas Markets
・Inbound tourists visiting Japan
・Overseas customers interested in Japanese culture and traditional sweets
・Customers seeking authentic, region-based Japanese products

Business & Wholesale
・Souvenir shops and specialty stores
・Department stores and select shops
・Hotels and traditional Japanese inns
・Overseas buyers and importers of Japanese sweets

・Souvenir and gift item from Ibaraki, Japan
・Japanese sweets for inbound tourists
・Gift for family, friends, and business occasions
・Tea-time dessert and Japanese-style sweets pairing
・Products for souvenir shops, tourist facilities, and duty-free stores
・Japanese sweets suitable for overseas export

1. Made with Ibaraki-grown plums
Uses plums from Ibaraki Prefecture, one of Japan’s well-known plum-producing regions.
A strong regional story makes it ideal for souvenirs and gifts.

2. Refreshing plum acidity with refined sweetness
A well-balanced taste combining the refreshing tartness of plums with the gentle sweetness of yokan.
Not overly sweet and easy to enjoy, even for customers unfamiliar with traditional Japanese sweets.

3. A modern twist on traditional Japanese yokan
A unique fusion of Japanese confectionery and fruit flavors.
Appeals to younger generations and international customers.

4. Long shelf life and room-temperature storage
No refrigeration required, making it easy to handle, store, and export.
Well suited for souvenir shops, tourist facilities, and overseas distribution.

5. Clear and appealing product identity for global markets
The product name highlights both the region (IBARAKI) and key ingredient (UME).
Easy to understand for international customers and highly suitable for inbound tourism and exports.