N.S.J. co.,LTD.
https://www.100100grass.com/- Exports from Japan
- Booth number S2-N29-005
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Niigata Industrial Creation Organization
With your first sip, you’ll feel the depth of Niigata’s fermentation culture. Our booth offers a special opportunity to taste the entire “Wild Herb Enzyme Hyakunichi Hyakuso” series—crafted from Niigata’s nature and traditions. Focused on gut health, beauty, and wellness, it showcases the trusted quality of a Japanese brand.
You can sample two fermented drinks—“Yomogi” (mugwort) and “Boysenberry”—as well as the concentrated “Paste Type.” Enjoy the refreshing mugwort aroma, the rich fruity boysenberry flavor, and the unique depth of the paste. Comparing their distinct characters is an exhibition-only experience.
All products are plant-based, made from 86 ingredients, free of preservatives, sweeteners, colorants, and white sugar. They are also certified by the Japan Society for the Prevention of Adult Diseases.
Visit our booth to experience this unique Japanese wellness journey: “Fermentation × Wild Herbs.”
| Country / Region | JAPAN |
|---|---|
| Exhibited products | “Hyakunichi Hyakuso” is a wellness beverage series born from Niigata’s natural environment and fermentation traditions. It is made by fermenting 86 plant ingredients and contains no preservatives, sweeteners, colorants, flavorings, or white sugar. Safety is ensured through quality checks, and the product is certified by the Japan Society for the Prevention of Adult Diseases, offering trusted Japanese quality. It suits the Asian market’s needs for digestive health, beauty, and daily wellness. ■ Yomogi A mugwort-based fermented drink with a clean aroma and smooth flavor. Easy to adopt for gut health, beauty care, and daily wellness. Mild taste appeals to a broad range of consumers. ■ Boysenberry A fruity fermented drink made with boysenberry, rich in anthocyanins and polyphenols. Ideal for beauty-focused customers and premium retail or hotel lounge offerings. ■ Paste Type A concentrated extract in single-serve sachets. Convenient for hotels, spas, retreats, and travel wellness. Suitable for both professional and personal use. |
Exhibit Product
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Hyakunichi Hyakuso Boysenberry
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Target Sector
Target 1: Southeast Asia Health Food & Beverage Buyers
Health, beauty, and gut-health demand is rapidly growing in Southeast Asia. This product suits food importers and distributors seeking natural, fermented, Japan-made wellness beverages. Its safety and quality make it ideal for expanding detox and enzyme drink categories, as well as for unique offerings at wellness events or spa facilities.
Target 2: Luxury Hotel Spa & Retreat Buyers
Wellness-driven luxury hotels and spas across Asia need products that support detox, gut health, and beauty care. This drink can be served after treatments or integrated into retreat programs. Its natural, fermentation-based story enhances guest experience and aligns with premium spa branding.
Target 3: Premium Retail & Natural Food Store Buyers
High-end supermarkets and natural food shops in Asia are seeing rising demand for wellness beverages and gifts. Japanese fermented products stand out for quality and storytelling. This item works as a premium wellness drink, suitable for gifting, seasonal promotions, and “Made in Japan” displays. -
Usage Scenes(Usage/Recipies)
Use Case ①: As a simple daily wellness drink, it can be mixed with water or sparkling water for gut health, beauty, work refreshment, or post-exercise recovery. It also fits easily into detox or enzyme-drink programs.
Use Case ②: Luxury hotels and spas can serve it after treatments or within retreat programs. Its natural, fermented ingredients support fasting and recovery, while its Japanese wellness story enhances guest experience.
Use Case ③: Ideal for premium retailers as a wellness gift or “Made in Japan” item. Suitable for gift sections, seasonal promotions, and tasting events, offering both daily health benefits and high added value. -
Specialities,Sales point
Product Feature 1: Wild Herb Enzyme Drink Using Japanese Fermentation
Made in Niigata with 86 plant ingredients, this natural enzyme drink is free from artificial sweeteners, preservatives, and colorings. Certified by the Japan Association for the Prevention of Adult Diseases, it offers trusted Japanese safety and quality valued across Asia.
Product Feature 2: Ideal for Gut Health & Beauty Wellness
Its smooth, fermented flavor suits daily routines and spa or hotel service. In Asia’s growing gut-health and detox market, it works as a morning drink, post-treatment beverage, retreat-program support, or retail wellness item. Its versatility supports both commercial and home use.
Product Feature 3: Premium Japanese Wellness Beverage
Certification reinforces trust in its safety, ingredients, and production quality. With strong storytelling rooted in fermentation and natural ingredients, it fits premium retail, spa menus, and wellness programs in overseas markets.
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Target Sector
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Hyakunichi Hyakuso Neri
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Target Sector
Target 1: Southeast Asian Health Food Buyers
Wellness, beauty, and gut-health demand is rising across Southeast Asia. This product fits importers and distributors seeking natural, safe, high-quality Japanese fermented drinks. It offers strong differentiation in the growing detox and enzyme markets and suits companies adding unique wellness items for events, spas, or premium retail.
Target 2: Luxury Hotel Spa and Retreat Buyers in Asia
Well-being tourism is expanding, and high-end spas seek products that enhance inner wellness, detox, and beauty programs. This drink can be used in retreat menus, post-treatment offerings, or as a signature wellness item. Its natural, fermentation-based story aligns with experiential value and premium branding needs.
Target 3: Premium Retail and Natural Food Store Buyers in Asia
Urban Asia is seeing rapid growth in premium supermarkets and natural-food retailers. Fermented products attract health-conscious customers, and Japanese goods offer trusted quality. This product can be positioned as a premium wellness item for gifts, seasonal campaigns, and curated displays, providing strong retail differentiation. -
Usage Scenes(Usage/Recipies)
Use Case 1: Daily Wellness Drink in Southeast Asia
With rising health awareness in urban Southeast Asia, this fermented drink fits daily wellness routines. It supports beauty and nutrition, works as a morning supplement or work-break refreshment, and can be added to existing detox or enzyme programs.
Use Case 2: Wellness Programs in Luxury Spas and Retreats
Luxury hotels and spas across Asia seek products for detox, gut health, and beauty menus. This drink can be served after treatments, integrated into retreat or fasting programs, and used to enhance recovery. Its natural, fermentation-based story strengthens brand value and guest experience.
Use Case 3: Premium Retail and Gift Use in Asia
Premium supermarkets and natural-food stores are expanding wellness-focused gift options. This product suits gift zones, seasonal promotions, and curated displays, including wellness or “Made in Japan” sections. It offers value both for daily health use and as a high-quality gift. -
Specialities,Sales point
Feature 1: Japanese Fermentation Technology in a Wild-Herb Enzyme Drink
Made in Niigata using 86 plant ingredients, this drink is fermented without artificial sweeteners, preservatives, or colorants. Certified by the Japan Association of Adult Disease Prevention, it offers trusted Japanese quality—an assurance valued by Asian buyers.
Feature 2: Versatile Wellness Drink for Gut Health and Beauty
Its smooth, fermented taste suits daily use as well as spa and hotel programs. It supports gut health, beauty, and detox needs, functioning as a morning wellness drink, post-treatment beverage, retreat program supplement, or retail item in “fermentation/gut-health” categories.
Feature 3: Premium Japanese Wellness Product with Official Endorsement
As a recommended product of the Japan Association of Adult Disease Prevention—an organization of medical and nutrition experts—this drink meets safety and quality standards. The endorsement enhances trust in overseas markets, supporting premium retail placement and high-value spa or retreat menus.
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Target Sector
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Hyakunichi Hyakuso Yomogi
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Target Sector
Target 1: Southeast Asia Health Food & Beverage Buyers
Health, beauty, and gut-health demand is rapidly growing in Southeast Asia. This product suits food importers and distributors seeking natural, fermented, Japan-made wellness beverages. Its safety and quality make it ideal for expanding detox and enzyme drink categories, as well as for unique offerings at wellness events or spa facilities.
Target 2: Luxury Hotel Spa & Retreat Buyers
Wellness-driven luxury hotels and spas across Asia need products that support detox, gut health, and beauty care. This drink can be served after treatments or integrated into retreat programs. Its natural, fermentation-based story enhances guest experience and aligns with premium spa branding.
Target 3: Premium Retail & Natural Food Store Buyers
High-end supermarkets and natural food shops in Asia are seeing rising demand for wellness beverages and gifts. Japanese fermented products stand out for quality and storytelling. This item works as a premium wellness drink, suitable for gifting, seasonal promotions, and “Made in Japan” displays. -
Usage Scenes(Usage/Recipies)
Use Case ①: As a simple daily wellness drink, it can be mixed with water or sparkling water for gut health, beauty, work refreshment, or post-exercise recovery. It also fits easily into detox or enzyme-drink programs.
Use Case ②: Luxury hotels and spas can serve it after treatments or within retreat programs. Its natural, fermented ingredients support fasting and recovery, while its Japanese wellness story enhances guest experience.
Use Case ③: Ideal for premium retailers as a wellness gift or “Made in Japan” item. Suitable for gift sections, seasonal promotions, and tasting events, offering both daily health benefits and high added value. -
Specialities,Sales point
Product Feature 1: Wild Herb Enzyme Drink Using Japanese Fermentation
Made in Niigata with 86 plant ingredients, this natural enzyme drink is free from artificial sweeteners, preservatives, and colorings. Certified by the Japan Association for the Prevention of Adult Diseases, it offers trusted Japanese safety and quality valued across Asia.
Product Feature 2: Ideal for Gut Health & Beauty Wellness
Its smooth, fermented flavor suits daily routines and spa or hotel service. In Asia’s growing gut-health and detox market, it works as a morning drink, post-treatment beverage, retreat-program support, or retail wellness item. Its versatility supports both commercial and home use.
Product Feature 3: Premium Japanese Wellness Beverage
Certification reinforces trust in its safety, ingredients, and production quality. With strong storytelling rooted in fermentation and natural ingredients, it fits premium retail, spa menus, and wellness programs in overseas markets.
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Target Sector