Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Hyakunichi Hyakuso Neri

  • Health & Wellness Products
  • Vegetarian
  • Vegan
  • Target Sector

    Target 1: Southeast Asian Health Food Buyers
    Wellness, beauty, and gut-health demand is rising across Southeast Asia. This product fits importers and distributors seeking natural, safe, high-quality Japanese fermented drinks. It offers strong differentiation in the growing detox and enzyme markets and suits companies adding unique wellness items for events, spas, or premium retail.

    Target 2: Luxury Hotel Spa and Retreat Buyers in Asia
    Well-being tourism is expanding, and high-end spas seek products that enhance inner wellness, detox, and beauty programs. This drink can be used in retreat menus, post-treatment offerings, or as a signature wellness item. Its natural, fermentation-based story aligns with experiential value and premium branding needs.

    Target 3: Premium Retail and Natural Food Store Buyers in Asia
    Urban Asia is seeing rapid growth in premium supermarkets and natural-food retailers. Fermented products attract health-conscious customers, and Japanese goods offer trusted quality. This product can be positioned as a premium wellness item for gifts, seasonal campaigns, and curated displays, providing strong retail differentiation.

  • Usage Scenes(Usage/Recipies)

    Use Case 1: Daily Wellness Drink in Southeast Asia
    With rising health awareness in urban Southeast Asia, this fermented drink fits daily wellness routines. It supports beauty and nutrition, works as a morning supplement or work-break refreshment, and can be added to existing detox or enzyme programs.

    Use Case 2: Wellness Programs in Luxury Spas and Retreats
    Luxury hotels and spas across Asia seek products for detox, gut health, and beauty menus. This drink can be served after treatments, integrated into retreat or fasting programs, and used to enhance recovery. Its natural, fermentation-based story strengthens brand value and guest experience.

    Use Case 3: Premium Retail and Gift Use in Asia
    Premium supermarkets and natural-food stores are expanding wellness-focused gift options. This product suits gift zones, seasonal promotions, and curated displays, including wellness or “Made in Japan” sections. It offers value both for daily health use and as a high-quality gift.

  • Specialities,Sales point

    Feature 1: Japanese Fermentation Technology in a Wild-Herb Enzyme Drink
    Made in Niigata using 86 plant ingredients, this drink is fermented without artificial sweeteners, preservatives, or colorants. Certified by the Japan Association of Adult Disease Prevention, it offers trusted Japanese quality—an assurance valued by Asian buyers.

    Feature 2: Versatile Wellness Drink for Gut Health and Beauty
    Its smooth, fermented taste suits daily use as well as spa and hotel programs. It supports gut health, beauty, and detox needs, functioning as a morning wellness drink, post-treatment beverage, retreat program supplement, or retail item in “fermentation/gut-health” categories.

    Feature 3: Premium Japanese Wellness Product with Official Endorsement
    As a recommended product of the Japan Association of Adult Disease Prevention—an organization of medical and nutrition experts—this drink meets safety and quality standards. The endorsement enhances trust in overseas markets, supporting premium retail placement and high-value spa or retreat menus.

  • Countries of Trade

    JAPAN : Direct transactions only

    VIET NAM : Direct transactions only

    SINGAPORE : Direct transactions only

    INDONESIA : Direct transactions only

    HONG KONG : Direct transactions only

    CHINA : Direct transactions only

    TAIWAN : Direct transactions only

    THAILAND : Direct transactions only

    MALAYSIA : Direct transactions only

Size / capacity 125mm×105mm×40mm 5g×30
Manufacturer's Suggested Retail Price ¥15,000 (tax excluded) / ¥16,200 (tax included)
Ingredients Fermented plant extract (sugars (domestically produced), brown sugar, oligosaccharides), wild herbs (mugwort, turmeric, houttuynia cordata, lotus leaf, ginseng, Chinese ginseng, St. John's wort, kuma bamboo, dandelion root, reishi mushroom, gynostemma pentaphyllum, eucommia leaf, plantain, licorice, pine leaf, nandina leaf, polygonatum tang, daylily, tsuruna, maca, tongkat ali, and 22 others
Requisite documents/ certification Japan Association for the Prevention of Adult Diseases
Expiration date 2 years from the date of manufacture
Catalog PDF file

N.S.J. co.,LTD.

https://www.100100grass.com/
  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Niigata Industrial Creation Organization
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Exports from Japan
  • Booth number S2-N29-005
Exhibited products “Hyakunichi Hyakuso” is a wellness beverage series born from Niigata’s natural environment and fermentation traditions. It is made by fermenting 86 plant ingredients and contains no preservatives, sweeteners, colorants, flavorings, or white sugar. Safety is ensured through quality checks, and the product is certified by the Japan Society for the Prevention of Adult Diseases, offering trusted Japanese quality. It suits the Asian market’s needs for digestive health, beauty, and daily wellness.

■ Yomogi

A mugwort-based fermented drink with a clean aroma and smooth flavor. Easy to adopt for gut health, beauty care, and daily wellness. Mild taste appeals to a broad range of consumers.

■ Boysenberry

A fruity fermented drink made with boysenberry, rich in anthocyanins and polyphenols. Ideal for beauty-focused customers and premium retail or hotel lounge offerings.

■ Paste Type

A concentrated extract in single-serve sachets. Convenient for hotels, spas, retreats, and travel wellness. Suitable for both professional and personal use.