Lateral Thinking
https://www.lateral-t.co.jp/- Hotel Systems / Management Tools / Store Management
- Booth number W4-C15
- Japan exhibitors
- Not exportable

At our booth, we introduce "BAM.Bi," a solution designed to accelerate digital transformation in the hotel industry.
This system supports inbound tourism needs, reduces operational burdens, and improves guest satisfaction through features such as multilingual translation chat, direct room order management, and restaurant reservations.
Additionally, unique features like utilizing guests' smartphones as extension phones and housekeeping status management allow you to strengthen staff coordination while minimizing capital investment costs.
These solutions are utilized across various sectors—not limited to accommodations, but also in the tourism industry and local government initiatives—contributing to labor shortage solutions and operational efficiency.
A major advantage is the zero initial implementation cost. Furthermore, with a flat-rate fee structure regardless of the number of guest rooms, running costs are predictable, allowing for worry-free adoption.
We invite you to visit our booth to experience the innovative "BAM.Bi" service, which is shaping the future of hospitality.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | ・Target Accommodation & Tourism Industry, Hotels, Ryokans ・Usage Scenes As a digital information tool and concierge for guests during their stay. ・Product Features This web application streamlines communication between facility staff and guests, enhancing the customer experience while achieving operational efficiency and labor savings. Guests can easily access various services via their smartphone browsers, including automatic translation chat (supporting over 130 languages), facility guides, and reservations for room service, rental items, restaurants, private open-air baths, and spa treatments. The management app for staff enables centralized management of reservations and orders, handling of foreign language inquiries via automatic translation, room assignment, restaurant table management, and housekeeping status management. By digitizing analog tasks in the hospitality industry, it significantly improves workflow efficiency and reduces labor requirements. |