Try Swedish, Business Sweden
https://www.business-sweden.com/expand-globally/markets/asia-pacific/japan/- National Pavilion
- Booth number W4-Z17
- Overseas exhibitors
- Exportable

Swedish sustainable meat products, tacos, organic apple juice made from nature’s bounty, ice wine, balsamic vinegar, flatbread crafted to highlight natural ingredients, and coffee and tea, essential to the Swedish coffee break known as fika, will be showcased at this booth.
Highlights of Swedish Food
① Innovative Food Development
From next‑generation proteins to functional foods, Swedish food is distinguished by advanced product development supported by cutting‑edge research and technology.
② Strong Commitment to Sustainability
With a focus on reducing environmental impact and promoting healthy food choices, Sweden is dedicated to long‑term sustainable food production.
③ Reliable Quality Management
Strict standards are applied across the entire food chain, ensuring food safety and consistently high quality.
We are pleased to introduce Swedish food as an exciting new option for the Japanese and broader Asian markets.
Tasting Sessions
Daily at 10:00 / 12:00 / 14:00 / 16:00
Please take this opportunity to experience the taste of Sweden.
| Country / Region | SWEDEN |
|---|---|
| Exhibited products | Swedish sustainable food and beverage including beef, pork, Ice wine, Balsamic vinegar, Tacos, Tacos sauce, apple juice, coffee, tea and flat bread |
| Co-exhibitor | Odensjö Hemlagad, Kullabygdens Musteri, Santa Maria, DAHLBERGS / Rybergs Charkuteri, The Tea Centre of Stockholm, LYKKE COFFEE FARMS, Liba Bröd |
|---|
Exhibit Product
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Artisanal balsamic vinegar
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Target Sector
Restaurant and retail sectors
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Usage Scenes(Usage/Recipies)
Ideal for restaurant and home cooking, as a complement to meals, and as a thoughtful gift
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Specialities,Sales point
Odensjö’s handmade balsamic vinegar is crafted using locally sourced fruits such as apples, pears, strawberries, blueberries, and raspberries.
All fruits and berries are hand‑picked from nearby forests and local gardens, and some are even obtained through exchanges with neighbors.
This is all driven by a commitment to ensuring the highest quality. Every step of the production process is carried out with meticulous, artisanal care.
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Target Sector
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BAM BAM! Coffee Beans
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Target Sector
Restaurants and cafés, retailers, and corporate clients (office coffee)
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Usage Scenes(Usage/Recipies)
Ideal for espresso‑based café drinks (lattes, cappuccinos), as an after‑meal espresso in restaurants, and perfect for home use, gifting, or office coffee programs
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Specialities,Sales point
BAM BAM is an espresso for everyone. With a smooth yet vibrant taste profile with notes of French nougat, milk chocolate, caramel, and sweet red berries. A real nice espresso.
We change the beans with the seasons. At the moment, Bam Bam contains coffee from Espirito Santo in Brazil and Agua de Nieves in Peru.
We have roasted Bam Bam to enhance your espresso brewing which makes the coffee more soluble in water. In that way, we can easily get to a place of a flavourful and balanced espresso.
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Target Sector
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Earl Grey Special
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Target Sector
Import, Distribution, Retail
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Usage Scenes(Usage/Recipies)
Ideal for restaurants and cafés, as a gift, or for relaxing at home
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Specialities,Sales point
Earl Grey Special is our modern interpretation of a beloved classic. Black tea is blended with true Italian bergamot, fresh citrus zest and a subtle touch of lemongrass. The cup is bright and floral, yet rounded and full bodied, with a clean citrus finish that lingers. Elegant and expressive, it is equally enjoyable on its own or with milk, and surprisingly brilliant alongside blue cheese when you want a sharper, savoury contrast.
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Target Sector
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Frozen Pork Pluma
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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HAPPINESS Coffee Beans
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Target Sector
Restaurants and cafés, retailers, and corporate clients (office coffee)
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Usage Scenes(Usage/Recipies)
Ideal for filter and drip coffee in cafés, as an after‑meal coffee in restaurants, for home enjoyment, as a gift, and for office coffee service
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Specialities,Sales point
An easy-going coffee blend for the person that wants a hassle-free experience of just being happy. Or just prefers to stare absentmindedly into the cup, whatever.
Flavor Intensity: 4/5
We roast this coffee to work perfectly for a filter brew, whilst at the same time letting the coffees inside the blend shine with their full potential. The flavor profile is sweet and full-bodied thanks to the Brasilian coffee which is balanced with a freshness and fruitiness from the Peruvian beans. A dependable and easy to love cup, guaranteed to bring joy.
At the moment, Happiness contains coffee from Espirito Santo in Brazil and Agua de Nieves in Peru.
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Target Sector
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Ice Wine
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Target Sector
Restaurant and retail sectors
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Usage Scenes(Usage/Recipies)
Ideal for use in restaurants, at home during meals, or as a gift
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Specialities,Sales point
This ice wine is made by pressing naturally frozen apples. Available both in alcohol and alcohol-free.
Its harmonious balance of sweetness and refreshing acidity makes it an ideal dessert wine to accompany a variety of dining menus.
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Target Sector
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Kullamust Apple & black elderberry
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Target Sector
The hotel, restaurant, and retail sectors
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Usage Scenes(Usage/Recipies)
Ideal as a non‑alcoholic beverage in restaurants and cafés, as a breakfast or welcome drink in hotels, as a daily drink for health‑conscious households, or as a thoughtful gift or souvenir
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Specialities,Sales point
Pure clear apple juice from carefully selected apples, spiced with black elderberry and lemon.
No Added Sugars. No Additives. No Sweeteners.
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Target Sector
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Kullamust Apple original
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Target Sector
The hotel, restaurant, and retail sectors
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Usage Scenes(Usage/Recipies)
Ideal as a non‑alcoholic beverage in restaurants and cafés, as a breakfast or welcome drink in hotels, as a daily drink for health‑conscious households, or as a thoughtful gift or souvenir
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Specialities,Sales point
Pure clear apple juice from carefullly selected apples.
Our plant is located in Southern Sweden, right on the Kulla peninsula in Skåne. Since 1929, we have proudly maintained and developed the tradition of making natural
and fine clear Apple Juice, which we in Sweden call “Apple must”.
Kullamust contains only the finest selected apples that are pressed, filtered and
eventually bottled or packed in environmental friendly containers ready for
consumption. Despite a state of the art production technique, the Must Master’s
experience is still instrumental to the process of achieving the right mix of apples, not
to mention his taste buds.
The taste is nature’s own. We add nothing to the process, it is free from additives like
sugar, water, preservatives or coloring, The result is a pure clear Apple juice which we
call “Kullamust”. It is a natural good tasting beverage with a unique fresh flavor, well
balanced of elegance, acidity and sweetness, giving you the absolute taste of apple.
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Target Sector
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Santa Maria Chunky Salsa Mild
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Target Sector
Restaurant and retail sectors
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Usage Scenes(Usage/Recipies)
Ideal for home taco parties and gatherings, outdoor and camping occasions, events, and Nordic cultural experiences in cafés and restaurants
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Specialities,Sales point
Mild salsa with large chunks and a full-bodied taste of tomato, onion and jalapeño.
No added sugar! Serve the salsa as a topping or accessory. Perfect for dishes with, for example, chicken fillet or salmon.
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Target Sector
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Santa Maria Taco Tub
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Target Sector
Restaurant and retail sectors
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Usage Scenes(Usage/Recipies)
Ideal for home taco parties and gatherings, outdoor and camping occasions, events, and Nordic cultural experiences in cafés and restaurants
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Specialities,Sales point
A bowl-shaped, taco shell baked on cornmeal. Taco Tubs taste like taco shells but are a little easier to eat due to their shape.
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Target Sector
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Söderblandning
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Target Sector
Import, Distribution, Retail
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Usage Scenes(Usage/Recipies)
Ideal for restaurants and cafés, as a gift, or for relaxing at home
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Specialities,Sales point
Created by The Tea Centre of Stockholm in 1981, Söderblandning is our original signature blend, born by mistake and kept by demand. A black tea from Sri Lanka, India and China, with a classic backbone lifted by tropical fruit sweetness, soft florals and a creamy, full bodied finish. Loved across Sweden and far beyond its borders, it suits any time of day, hot or iced, with or without milk. Many copies, one original.
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Target Sector
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Swedish frozen beef chuck short ribs
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish frozen beef short ribs
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish Frozen beef Strip loin
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish frozen beef tails
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish frozen beef Thor hammer
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish frozen beef tongue
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish frozen beef tongue root
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Target Sector
Foodservice businesses, department stores, and supermarkets
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Usage Scenes(Usage/Recipies)
Premium dining
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat.
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Target Sector
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Swedish sausages and processed meats
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Target Sector
Restaurants, food manufacturers, food importers, and retailers
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Usage Scenes(Usage/Recipies)
Ideal for use in restaurants, for home cooking
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Specialities,Sales point
Sweden has the lowest use of antibiotics for animals among EU member states and is considered one of the lowest in the world. A.J Dahlberg Slakteri AB is a major meat‑processing company in western Sweden, handling high‑quality, locally sourced meat. The company plans to introduce Falukorv, a traditional Swedish sausage—one of Sweden’s most iconic sausages—made primarily from beef and pork and produced in strict accordance with raw‑material and production standards protected under the EU’s Guaranteed Traditional Speciality (GTS) designation.
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Target Sector
Co-exhibitor
Odensjö Hemlagad
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-006
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Enjoy the precious vinegar and ice wine from Sweden.
Exhibit Product We offer a dessert wine made from Swedish apples, which has a mellow balance of sweetness and acidity, and a high-quality premium balsamic vinegar, carefully crafted from Swedish apples and berries. We are known for our sustainable and artisanal food production.
Kullabygdens Musteri
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-002
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Say hello to Mustly! a new generation of thirst quenchers.
Mustly is free from added sugare and Sweetner, a product based on our applejuice 55% and the falvoured from real fruits, berries & flowers.
Come and Try Kullamust, a drink made since 1929 based on 100% fruit and nothing else.Exhibit Product Mustly, Kullamust
Santa Maria
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-001
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Santa Maria is the market leader of Tex Mex in Europe, providing everything needed for a complete taco meal. The assortment includes e.g. tortillas, taco shells, spice mixes, salsas, sauces, dip mixes, and a variety of flavoured tortilla and nacho chips. Products are produced under the Santa Maria, Poco Loco, and Zanuy brands, and also help customers create and develop their own ranges.
Paulig Coffee, founded 1876, is one of the leading coffee roasteries in the Nordics with one of the biggest and most modern coffee roasteries in Europe. Paulig Vuosaari roastery has annual production capacity of 45 M. kg and is a certified carbon neutral facility. Paulig offers versatile coffee product range for both retail and foodservice, with also private label possibility.Exhibit Product Santa Maria Taco Kit, Santa Maria Mini Taco Tubs, Santa Maria Taco Sauce Hot, Santa Maria Chunky Salsa Hot, Santa Maria Salsa Dip Medium, Santa Maria Taco Spice Mix, Santa Maria Tortilla Chips Salted, Santa Maria Tortilla Chips Cheese, Santa Maria Tortilla Chips Chili, Santa Maria Nacho Chips, Paulig Coffee City Series, Paulig Coffee Moomin
DAHLBERGS / Rybergs Charkuteri
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-003
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Swedish quality grassfed beef
Exhibit Product Swedish quality grassfed beef
The Tea Centre of Stockholm
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-004
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Step into a curated tea experience from The Tea Centre of Stockholm, a specialist tea house established in 1979. Our booth invites visitors to discover six of our most popular signature blends, where classic tea traditions meet creativity and contemporary craftsmanship.
Through live tasting, we showcase teas built for clarity, balance and depth – from refined black and green blends to spiced and smoky expressions. Each tea tells a story of origin, careful sourcing and thoughtful blending, shaped by decades of expertise and a distinctly Stockholm sensibility.
Whether enjoyed pure or with milk, hot or cold brewed, our teas are created to be memorable, expressive and timeless. Welcome to explore a selection that reflects our heritage, our passion for quality, and our ongoing dedication to exceptional tea.Exhibit Product Söderblandning
Earl Grey Special
Green Söderblandning
Sir John Blend
Spice Blend
The Tea Centre Blend
LYKKE COFFEE FARMS
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-005
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Lykke Coffee farmers is a nordic coffee projectt with great and unique design from Sweden, Stockholm and the Nordics, looking for partners in Japan, Korea and China. Come by for a cup of coffee and lets have a fika.
Exhibit Product Coffee, Tea, Craft, Speciality Coffee, Matcha, Sweden, Finland, Nordic, Stockholm, Helsinki
Liba Bröd
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organization : Try Swedish, Business Sweden
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17
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TOP-SELLING FLATBREAD IN THE NORDICS!
Exhibit Product 6th generation baker
Flatbread is our great passion and legacy. Today we mark the sixth generation who cherish the art and handcraft of baking genuine flatbread. For generations, we have kept our family recipe and authentic baking methods. We take great pride in being the world's longest-standing family to bake flatbread. Our flatbread creations are baked with high quality ingredients and lots of love. Liba Bread can be enjoyed with an endless variety of meals. That’s why we call Liba Bread “the bread of possibilities.” Our office and production is located in Gothenburg, Sweden. Our flatbreads are top-sellers in Sweden, Norway, Denmark and Iceland.