Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Try Swedish, Business Sweden

https://www.business-sweden.com/expand-globally/markets/asia-pacific/japan/
  • National Pavilion
  • Booth number W4-Z17
  • Overseas exhibitors
  • Exportable

Swedish sustainable meat products, tacos, organic apple juice made from nature’s bounty, ice wine, balsamic vinegar, flatbread crafted to highlight natural ingredients, and coffee and tea, essential to the Swedish coffee break known as fika, will be showcased at this booth.

Highlights of Swedish Food
① Innovative Food Development
From next‑generation proteins to functional foods, Swedish food is distinguished by advanced product development supported by cutting‑edge research and technology.
② Strong Commitment to Sustainability
With a focus on reducing environmental impact and promoting healthy food choices, Sweden is dedicated to long‑term sustainable food production.
③ Reliable Quality Management
Strict standards are applied across the entire food chain, ensuring food safety and consistently high quality.

We are pleased to introduce Swedish food as an exciting new option for the Japanese and broader Asian markets.

Tasting Sessions
Daily at 10:00 / 12:00 / 14:00 / 16:00
Please take this opportunity to experience the taste of Sweden.

Country / Region SWEDEN
Exhibited products Swedish sustainable food and beverage including beef, pork, Ice wine, Balsamic vinegar, Tacos, Tacos sauce, apple juice, coffee, tea and flat bread

Exhibit Product

Co-exhibitor

Odensjö Hemlagad

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-006
Enjoy the precious vinegar and ice wine from Sweden.
Exhibit Product We offer a dessert wine made from Swedish apples, which has a mellow balance of sweetness and acidity, and a high-quality premium balsamic vinegar, carefully crafted from Swedish apples and berries. We are known for our sustainable and artisanal food production.

Odensjö Hemlagad Image

Kullabygdens Musteri

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-002
Say hello to Mustly! a new generation of thirst quenchers.
Mustly is free from added sugare and Sweetner, a product based on our applejuice 55% and the falvoured from real fruits, berries & flowers.

Come and Try Kullamust, a drink made since 1929 based on 100% fruit and nothing else.
Exhibit Product Mustly, Kullamust

Kullabygdens Musteri Image

Santa Maria

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-001
Santa Maria is the market leader of Tex Mex in Europe, providing everything needed for a complete taco meal. The assortment includes e.g. tortillas, taco shells, spice mixes, salsas, sauces, dip mixes, and a variety of flavoured tortilla and nacho chips. Products are produced under the Santa Maria, Poco Loco, and Zanuy brands, and also help customers create and develop their own ranges.

Paulig Coffee, founded 1876, is one of the leading coffee roasteries in the Nordics with one of the biggest and most modern coffee roasteries in Europe. Paulig Vuosaari roastery has annual production capacity of 45 M. kg and is a certified carbon neutral facility. Paulig offers versatile coffee product range for both retail and foodservice, with also private label possibility.
Exhibit Product Santa Maria Taco Kit, Santa Maria Mini Taco Tubs, Santa Maria Taco Sauce Hot, Santa Maria Chunky Salsa Hot, Santa Maria Salsa Dip Medium, Santa Maria Taco Spice Mix, Santa Maria Tortilla Chips Salted, Santa Maria Tortilla Chips Cheese, Santa Maria Tortilla Chips Chili, Santa Maria Nacho Chips, Paulig Coffee City Series, Paulig Coffee Moomin

Santa Maria Image

The Tea Centre of Stockholm

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-004
Step into a curated tea experience from The Tea Centre of Stockholm, a specialist tea house established in 1979. Our booth invites visitors to discover six of our most popular signature blends, where classic tea traditions meet creativity and contemporary craftsmanship.

Through live tasting, we showcase teas built for clarity, balance and depth – from refined black and green blends to spiced and smoky expressions. Each tea tells a story of origin, careful sourcing and thoughtful blending, shaped by decades of expertise and a distinctly Stockholm sensibility.

Whether enjoyed pure or with milk, hot or cold brewed, our teas are created to be memorable, expressive and timeless. Welcome to explore a selection that reflects our heritage, our passion for quality, and our ongoing dedication to exceptional tea.
Exhibit Product Söderblandning
Earl Grey Special
Green Söderblandning
Sir John Blend
Spice Blend
The Tea Centre Blend

The Tea Centre of Stockholm Image

LYKKE COFFEE FARMS

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17-005
Lykke Coffee farmers is a nordic coffee projectt with great and unique design from Sweden, Stockholm and the Nordics, looking for partners in Japan, Korea and China. Come by for a cup of coffee and lets have a fika.
Exhibit Product Coffee, Tea, Craft, Speciality Coffee, Matcha, Sweden, Finland, Nordic, Stockholm, Helsinki

LYKKE COFFEE FARMS Image

Liba Bröd

FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th National Pavilion Booth number W4-Z17
TOP-SELLING FLATBREAD IN THE NORDICS!
Exhibit Product 6th generation baker

Flatbread is our great passion and legacy. Today we mark the sixth generation who cherish the art and handcraft of baking genuine flatbread. For generations, we have kept our family recipe and authentic baking methods. We take great pride in being the world's longest-standing family to bake flatbread. Our flatbread creations are baked with high quality ingredients and lots of love. Liba Bread can be enjoyed with an endless variety of meals. That’s why we call Liba Bread “the bread of possibilities.” Our office and production is located in Gothenburg, Sweden. Our flatbreads are top-sellers in Sweden, Norway, Denmark and Iceland.

Liba Bröd Image