New Rice Product Development Business Office
https://corporate.gnavi.co.jp/- Processed Food
- Booth number E6-C60
- Japan exhibitors
- Exportable

We would like to introduce some of the new products developed under a project subsidized by the Ministry of Agriculture, Forestry and Fisheries (Initiatives to Develop New Products Using Rice), which aims to expand and create new demand for rice.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | ・ORYVIA ・Brown Rice Hon Mirin ・PLANT BASED ONIGIRI ・ONIGIRI FUKUMARU |
Exhibit Product
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Brown Rice Hon Mirin
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Target Sector
For health-conscious and natural-oriented consumers, those who wish to reduce sugar intake, middle-aged adults in their 40s and 50s focused on maintaining and preventing health issues, and parents who care about balanced meals for their children.
Create your own original Hon Mirin using your rice.
https://kokonoe.co.jp/original_honmirin -
Usage Scenes(Usage/Recipies)
It is not only ideal as a seasoning for traditional Japanese cuisine, but also recommended for baking, meals that support gut health, and low-carbohydrate or sugar-restricted diets.
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Specialities,Sales point
“Brown Rice Hon Mirin” is the first mirin in the industry made entirely from Japanese brown rice used as the main ingredient instead of glutinous rice, making it an ideal choice for health-conscious consumers.
It brings out the natural nutrients and savory richness of brown rice, adding depth of flavor and gentle sweetness to any dish.
This product represents a new possibility for rice, carrying Japan’s culinary traditions into the future.
Create your own original Hon Mirin using your rice:
https://komenomiryoku.jp/news/detail/id=59
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Target Sector
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ONIGIRI FUKUMARU
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Target Sector
Regions: North America, Australia
Target Consumers:
People who are familiar with Asian and Japanese cuisine,
single-person households,
families with children,
and dual-income households. -
Usage Scenes(Usage/Recipies)
Easy to heat in the microwave — ideal for busy mornings, kids’ snack time, or a quick bite during the day.
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Specialities,Sales point
“Travel Japan in a Single Bite.”
Onigiri Fukumaru is a brand that packs the
f lavors and culture of Japan’s regions into
plump, round rice balls.
The round shape symbolizes harmony,
connection, and abundance, while the name
“Fuku” embodies both the satisfaction of its
fillings and the joy of a single bite.
We balance casual, easy enjoyment with
authentic regional f lavors, delivering the stories
nurtured by each locale, the craftsmanship of
artisans, and Japan’s culinary culture to the
world.
Onigiri Fukumaru connects people across
countries and languages with the heart of
Japan’s local traditions.
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Target Sector
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ORYVIA
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Target Sector
・Those seeking gluten-free products
・Those seeking unique craft beers that stand out
・Those seeking craft beers that pair well with Japanese cuisine -
Usage Scenes(Usage/Recipies)
・Pair with gluten-free dishes.
・Enjoy with Japanese cuisine.
・Raise a toast at special celebrations.
・Give as a gift to someone special. -
Specialities,Sales point
"ORYVIA" is a 100% gluten-free Japanese craft beer brewed using Japanese rice instead of malt, employing a unique brewing method developed from sake-making expertise. The "umami" derived from the rice is the secret to its excellent pairing with Japanese cuisine.
Under the concept “BEER FOR ALL,” it is brewed without gluten-containing grains, animal ingredients, or allergenic ingredients. This allows everyone to enjoy it worry-free, whether you're gluten-free, vegan, or concerned about allergens.
It's perfect for restaurants that want to elevate their Japanese dining experience into something truly special.
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Target Sector
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PLANT BASED ONIGIRI
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Target Sector
Regions: North America, Australia
Target Consumers:
People who are familiar with Asian and Japanese cuisine,
single-person households,
families with children,
and dual-income households. -
Usage Scenes(Usage/Recipies)
Easy to heat in the microwave — ideal for busy mornings, kids’ snack time, or a quick bite during the day.
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Specialities,Sales point
Simply heat and enjoy! By replacing traditional umami extracts with MIRA-Dashi, we achieved great taste without using any animal-based ingredients—delivering a delicious, fully plant-based option.
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Target Sector