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Target Sector
For health-conscious and natural-oriented consumers, those who wish to reduce sugar intake, middle-aged adults in their 40s and 50s focused on maintaining and preventing health issues, and parents who care about balanced meals for their children.
Create your own original Hon Mirin using your rice.
https://kokonoe.co.jp/original_honmirin -
Usage Scenes(Usage/Recipies)
It is not only ideal as a seasoning for traditional Japanese cuisine, but also recommended for baking, meals that support gut health, and low-carbohydrate or sugar-restricted diets.
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Specialities,Sales point
“Brown Rice Hon Mirin” is the first mirin in the industry made entirely from Japanese brown rice used as the main ingredient instead of glutinous rice, making it an ideal choice for health-conscious consumers.
It brings out the natural nutrients and savory richness of brown rice, adding depth of flavor and gentle sweetness to any dish.
This product represents a new possibility for rice, carrying Japan’s culinary traditions into the future.
Create your own original Hon Mirin using your rice:
https://komenomiryoku.jp/news/detail/id=59 - Countries of Trade
JAPAN : Both direct and indirect transactions are acceptable
Others : Indirect transactions only
| Size / capacity | 500ml bottle |
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| Manufacturer's Suggested Retail Price | Suggested retail price: ¥1,500–1,600 (tax included) |
| Ingredients | Ingredients: Glutinous brown rice (domestically produced), rice koji (made from domestic rice), brewed alcohol (domestically produced) |
| Expiration date | Best before: 540 days |
| Special Remarks | Supports gut health! Enjoy wellness and delicious flavor with Genmai Hon Mirin. |
New Rice Product Development Business Office
https://corporate.gnavi.co.jp/- Japan exhibitors
- Exportable
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- Processed Food
- Booth number E6-C60
| Exhibited products | ・ORYVIA ・Brown Rice Hon Mirin ・PLANT BASED ONIGIRI ・ONIGIRI FUKUMARU |
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