Ehime Food Export Council
https://matsuyamaage.co.jp/index.php https://renard-creation.co.jp/- Processed Food
- Booth number E6-Q64-007
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Ehime Food Export Council
Evolving Fried Tofu Born from 140 Years of Tradition
At our booth, we proudly present Matsuyama Age, a uniquely crafted fried tofu made possible by a proprietary production method that allows for one year of room-temperature storage, along with our new product, the Frozen Inari Roll, developed from this same technology.
While ordinary fried tofu has a short shelf life, Matsuyama Age can be stored at room temperature for up to one year. By slicing tofu to approximately 3 mm, compressing it to remove moisture, and carefully frying it in canola oil, we achieve a truly distinctive texture—crispy on the outside and soft and fluffy on the inside. It requires no oil-draining and can be used straight from the package, offering exceptional convenience.
At this booth, we also introduce our Frozen Inari Roll, which showcases the rich umami and unique texture of Matsuyama Age. Light and juicy, yet healthy and satisfying, it represents a new style of Japanese cuisine.
Made without chemical additives and using non-GMO Canadian soybeans, our products are safe, carefully controlled natural foods.
Experience a taste born from regional tradition and crafted to meet global standards.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | Our flagship product, Matsuyama Age, offers a unique advantage over ordinary fried tofu with its exceptional one-year shelf life at room temperature. Convenient and easy to store, it can be used anytime without worrying about expiration. Made using a distinctive method—thinly slicing tofu to about 3 mm, compressing out moisture, and carefully frying it in canola oil—it delivers a one-of-a-kind texture: crispy on the outside, soft and fluffy inside. No oil-draining is required; simply add it directly to soups or dishes to enjoy its juicy, umami-rich flavor. Produced without chemical additives and made from non-GMO Canadian soybeans, it is a safe and carefully managed natural food. Building on over 140 years of tradition in Ehime, Japan, we have transformed this signature ingredient into our Frozen Inari Roll. Combining the light, juicy texture of Matsuyama Age with seasoned rice and carefully selected fillings, it offers a healthy yet satisfying experience. Reimagining traditional Japanese ingredients with creativity and sharing them with the world, our Frozen Inari Roll delivers a new Japanese taste experience. |