VEGEFURUPALETTE

Women aged 40–60 who are beginning to notice changes in their physical condition

Those seeking something they can enjoy in small amounts every day as a sustainable habit

People with an active lifestyle, including regular sports or exercise habits

Suitable as a premium beverage for high-end hotels and lounge settings

Diluted with water, sparkling water, milk, or soy milk at the start of the day, or drizzled over yogurt

Enjoyed as a refreshing drink during work or household breaks, or as a relaxing beverage after a bath

Served as a non-alcoholic drink or as a cocktail base

Used as a recovery drink during or after exercise

Added to dishes such as salads, carpaccio, and marinades

Made with carefully selected aronia berries from Otaki, Date City, Hokkaido, meeting strict standards for color, size, and sugar content.
Among fruit crops, aronia is known for having one of the highest polyphenol contents, and is especially rich in anthocyanins.

Crafted with a simple, clean recipe using gluten-free brewed vinegar, Hokkaido-grown beet sugar, and aronia berries.
By adding nothing unnecessary, we bring out the natural quality of each ingredient. The characteristic astringency of aronia and the sharp acidity of vinegar are gently balanced, resulting in a flavor that is easy to enjoy daily and delicious even when diluted.

At tasting events, the drink has been well received not only by adults, but also by elementary school children on soccer teams, with comments such as “easy to drink” and “the color looks cool.”
A beverage designed to be enjoyed by the whole family.

Men and women aged 20–50 who value health and food quality
People who want to improve their own and their family’s daily meals
Parents raising children and working adults
Those looking for an easy way to incorporate more vegetables into their diet

For professional use: restaurants, hotels, bakeries, and other foodservice businesses

People interested in health-conscious products, additive-free foods, and fermented foods
Consumers seeking “convenient yet high-quality” food products
Those who appreciate value in seasonings, ready-to-use vegetable dishes, and versatile ingredients for everyday cooking

The mellow gelée, infused with the natural umami of vegetables, can be used like a guilt-free tartar sauce.

When poured over fried dishes such as fish fry or karaage, it adds a light and refreshing finish. It also works beautifully as a salad dressing and pairs well with cheese and sausages, making it ideal for hot dogs, sandwiches, cheese toast, and pizza as a colorful topping. It can even be enjoyed as an ingredient for vegetable sushi.

Simply open the lid and pour—it enhances the natural flavors of the dish while adding vibrant color.
This is a truly all-purpose pickle designed to be enjoyed across a wide variety of cuisines.

A New-Concept Pickle Born from the Idea of “Mottainai” (No Waste)

This is a new-concept pickle inspired by the Japanese philosophy of “mottainai” — not wasting what is valuable.

Vinegar is an ideal fermented seasoning that helps extract vitamins and minerals from vegetables and supports their absorption by the body. However, vinegar itself contains only small amounts of these nutrients.
When vegetables are made into pickles, their nutrients gradually dissolve into the pickling liquid, making it highly nutritious.

Yet in reality, many people discard this nutrient-rich pickle liquid.
It is much like throwing away the broth of a vegetable soup.

We wanted to eliminate this waste and help people enjoy pickles more fully in everyday life.
With this idea in mind, we developed Pickle Gelée, an innovative product that transforms the pickle liquid itself into a delicious, edible gel using agar, a natural plant-based ingredient.

The mellow gelée, rich in vegetable umami, can be poured over meat, fish, cheese, salads, bread, and many other dishes, making it a truly all-purpose pickle.

Unlike liquid pickles, the gelée does not hit the tongue directly with sharp acidity, resulting in a smo