MinamiNosan
https://minaminousan.base.shop/- Local Specialities in Japan
- Booth number S4-K31-011
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Special Hokkaido supported by NOASTEC foundation

**[Items Offered]**
1. **Fresh Hokkaido-Grown Sweet Potatoes (4 Varieties)**
Beni Haruka, Beni Azuma, Silk Sweet, Kintoki
2. **Hokkaido Aged Roasted Sweet Potatoes (Frozen) (2 Varieties)**
Silk Sweet, Beni Haruka
| Country / Region | JAPAN |
|---|---|
| Exhibited products | We are pleased to offer fresh sweet potatoes grown in Hokkaido (Ishikari area, Oifuru district). The winds of Ishikari, the region’s sandy soil, and the significant temperature differences between day and night in Hokkaido slowly draw out the natural sweetness of the potatoes. Carefully cultivated and aged through attentive management and thoughtful techniques, these sweet potatoes are characterized by a moist, smooth texture and a rich sweetness that deepens further when roasted. We cultivate the following varieties: **Beni Haruka, Beni Azuma, Silk Sweet, and Kintoki**. Although this is only the third year since our first shipment, both the taste and quality have been highly praised by specialized producers in Kyushu. We have a proven track record of B2B sales, primarily through wholesale distribution, supplying customers both within and outside Hokkaido. In addition to fresh produce, we also offer frozen roasted sweet potatoes made using these same sweet potatoes. |
Exhibit Product
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Hokkaido Aged Baked Sweet Potato – Kinu Ikoro (500 g)
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Target Sector
**General Consumers (BtoC)**
* Individual consumers who want to enjoy authentic baked sweet potatoes easily
* Customers who prioritize quality and flavor even in frozen products
* Demand for snacks, light meals, and desserts
* Consumers who prefer products that highlight the natural sweetness of the ingredients
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Usage Scenes(Usage/Recipies)
* An everyday snack or between-meal treat that can be easily enjoyed by microwave heating or natural thawing
* Use as a light meal or breakfast substitute on busy days
* Dessert use for a wide range of age groups, from children to seniors
* Health-conscious snacks that make the most of the ingredient’s natural sweetness
* Demand for frozen storage as a stock item for home use
* Use as a gift, small present, or seasonal limited-time item
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Specialities,Sales point
* Made with “Silk Sweet” sweet potatoes grown on our own farm in the sandy soils of Ishikari, Hokkaido, where temperature differences enhance flavor
* A moist, smooth texture with rich sweetness brought out through careful baking
* No additives, preserving the natural flavor of the sweet potato itself
* Stable quality even when frozen, allowing for easy enjoyment with simple thawing
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Target Sector
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Hokkaido-Grown Sweet Potatoes – Beni Azuma (5 kg)
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Target Sector
**General Consumers (BtoC)**
* Consumers who value Hokkaido-grown and domestically produced ingredients
* Individuals who want to enjoy the natural sweetness through baked sweet potatoes or home cooking
* Quality-conscious customers who choose products at department stores, specialty shops, and online stores
* Discerning consumers who enjoy differences in flavor among varieties
**Processing & Commercial Use (BtoB / Wholesale)**
* Food processors seeking raw ingredients for baked sweet potatoes, confectionery, and desserts
* Commercial users such as restaurants, confectionery shops, and bakeries
* Businesses that prioritize sweetness, taste quality, and a stable supply -
Usage Scenes(Usage/Recipies)
**General Consumers**
* Use for enjoying the natural sweetness of the ingredients through home-style baked sweet potato preparation
* Home cooking such as steamed sweet potatoes, simmered dishes, tempura, and candied sweet potatoes (daigaku-imo)
* An ingredient for making sweet potato desserts at home (baked goods, traditional Japanese sweets, etc.)
**For Business Use**
* Fresh produce sales for household and gift purposes at department stores and specialty shops
* Raw ingredients for baked sweet potatoes, desserts, and dishes at restaurants and confectionery shops
* Primary raw material for processed product development (baked sweet potatoes, paste, dessert ingredients) -
Specialities,Sales point
These sweet potatoes are produced in the Obori area of Ishikari City, Hokkaido.
This is a classic, traditional variety characterized by a fluffy, starchy texture and a moderate sweetness. It holds its shape well even after cooking, making it highly versatile and suitable not only for baked sweet potatoes but also for tempura, candied sweet potatoes (daigaku-imo), simmered dishes, and a wide range of other recipes.
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Target Sector
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Hokkaido-Grown Sweet Potatoes – Beni Haruka (5 kg)
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Target Sector
**General Consumers (BtoC)**
* Consumers who value Hokkaido-grown and domestically produced ingredients
* Individuals who want to enjoy the natural sweetness through baked sweet potatoes or home cooking
* Quality-conscious customers who choose products at department stores, specialty shops, and online stores
* Discerning consumers who enjoy differences in flavor among varieties
**Processing & Commercial Use (BtoB / Wholesale)**
* Food processors seeking raw ingredients for baked sweet potatoes, confectionery, and desserts
* Commercial users such as restaurants, confectionery shops, and bakeries
* Businesses that prioritize sweetness, taste quality, and a stable supply -
Usage Scenes(Usage/Recipies)
**General Consumers**
* Use for enjoying the natural sweetness of the ingredients through home-style baked sweet potato preparation
* Home cooking such as steamed sweet potatoes, simmered dishes, tempura, and candied sweet potatoes (daigaku-imo)
* An ingredient for making sweet potato desserts at home (baked goods, traditional Japanese sweets, etc.)
**For Business Use**
* Fresh produce sales for household and gift purposes at department stores and specialty shops
* Raw ingredients for baked sweet potatoes, desserts, and dishes at restaurants and confectionery shops
* Primary raw material for processed product development (baked sweet potatoes, paste, dessert ingredients) -
Specialities,Sales point
These sweet potatoes are produced in the Obori area of Ishikari City, Hokkaido.
They feature a moist, smooth texture and an elegant sweetness. When heated, they become exceptionally sweet, with syrup-like sugars oozing out, making them ideal for baked sweet potatoes. The caramelized syrup that forms on the surface develops a rich, caramel-like flavor, creating a dessert-like experience.
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Target Sector
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Hokkaido-Grown Sweet Potatoes – Kintoki Sweet Potato (5 kg)
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Target Sector
**General Consumers (BtoC)**
* Consumers who value Hokkaido-grown and domestically produced ingredients
* Individuals who want to enjoy the natural sweetness through baked sweet potatoes or home cooking
* Quality-conscious customers who choose products at department stores, specialty shops, and online stores
* Discerning consumers who enjoy differences in flavor among varieties
**Processing & Commercial Use (BtoB / Wholesale)**
* Food processors seeking raw ingredients for baked sweet potatoes, confectionery, and desserts
* Commercial users such as restaurants, confectionery shops, and bakeries
* Businesses that prioritize sweetness, taste quality, and a stable supply -
Usage Scenes(Usage/Recipies)
**General Consumers**
* Use for enjoying the natural sweetness of the ingredients through home-style baked sweet potato preparation
* Home cooking such as steamed sweet potatoes, simmered dishes, tempura, and candied sweet potatoes (daigaku-imo)
* An ingredient for making sweet potato desserts at home (baked goods, traditional Japanese sweets, etc.)
**For Business Use**
* Fresh produce sales for household and gift purposes at department stores and specialty shops
* Raw ingredients for baked sweet potatoes, desserts, and dishes at restaurants and confectionery shops
* Primary raw material for processed product development (baked sweet potatoes, paste, dessert ingredients) -
Specialities,Sales point
These sweet potatoes are produced in the Obori area of Ishikari City, Hokkaido.
They feature a vibrant red skin and yellow flesh. With a moist, smooth texture reminiscent of white bean paste used in traditional Japanese confectionery and an elegant sweetness, they are ideal not only for baked sweet potatoes but also for sweet potato desserts and confectionery making.
Producers in Kyushu have also highly praised the quality of these sweet potatoes, noting their high sugar content and excellent overall condition.
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Target Sector
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Hokkaido-Grown Sweet Potatoes – Silk Sweet (5 kg)
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Target Sector
**General Consumers (BtoC)**
* Consumers who value Hokkaido-grown and domestically produced ingredients
* Individuals who want to enjoy the natural sweetness through baked sweet potatoes or home cooking
* Quality-conscious customers who choose products at department stores, specialty shops, and online stores
* Discerning consumers who enjoy differences in flavor among varieties
**Processing & Commercial Use (BtoB / Wholesale)**
* Food processors seeking raw ingredients for baked sweet potatoes, confectionery, and desserts
* Commercial users such as restaurants, confectionery shops, and bakeries
* Businesses that prioritize sweetness, taste quality, and a stable supply -
Usage Scenes(Usage/Recipies)
**General Consumers**
* Use for enjoying the natural sweetness of the ingredients through home-style baked sweet potato preparation
* Home cooking such as steamed sweet potatoes, simmered dishes, tempura, and candied sweet potatoes (daigaku-imo)
* An ingredient for making sweet potato desserts at home (baked goods, traditional Japanese sweets, etc.)
**For Business Use**
* Fresh produce sales for household and gift purposes at department stores and specialty shops
* Raw ingredients for baked sweet potatoes, desserts, and dishes at restaurants and confectionery shops
* Primary raw material for processed product development (baked sweet potatoes, paste, dessert ingredients) -
Specialities,Sales point
These sweet potatoes are produced in the Obori area of Ishikari City, Hokkaido.
They are characterized by a silky, moist, and smooth texture. With a rich sweetness, they are well suited for baked sweet potatoes and desserts. When slowly baked, they develop a flavor reminiscent of chestnut kinton, and when chilled, the texture becomes pleasantly chewy.
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Target Sector