Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Hokkaido-Grown Sweet Potatoes – Beni Azuma (5 kg)

  • Fresh Fruit & Vegetables
  • Target Sector

    **General Consumers (BtoC)**

    * Consumers who value Hokkaido-grown and domestically produced ingredients
    * Individuals who want to enjoy the natural sweetness through baked sweet potatoes or home cooking
    * Quality-conscious customers who choose products at department stores, specialty shops, and online stores
    * Discerning consumers who enjoy differences in flavor among varieties

    **Processing & Commercial Use (BtoB / Wholesale)**

    * Food processors seeking raw ingredients for baked sweet potatoes, confectionery, and desserts
    * Commercial users such as restaurants, confectionery shops, and bakeries
    * Businesses that prioritize sweetness, taste quality, and a stable supply

  • Usage Scenes(Usage/Recipies)

    **General Consumers**

    * Use for enjoying the natural sweetness of the ingredients through home-style baked sweet potato preparation
    * Home cooking such as steamed sweet potatoes, simmered dishes, tempura, and candied sweet potatoes (daigaku-imo)
    * An ingredient for making sweet potato desserts at home (baked goods, traditional Japanese sweets, etc.)

    **For Business Use**

    * Fresh produce sales for household and gift purposes at department stores and specialty shops
    * Raw ingredients for baked sweet potatoes, desserts, and dishes at restaurants and confectionery shops
    * Primary raw material for processed product development (baked sweet potatoes, paste, dessert ingredients)

  • Specialities,Sales point

    These sweet potatoes are produced in the Obori area of Ishikari City, Hokkaido.

    This is a classic, traditional variety characterized by a fluffy, starchy texture and a moderate sweetness. It holds its shape well even after cooking, making it highly versatile and suitable not only for baked sweet potatoes but also for tempura, candied sweet potatoes (daigaku-imo), simmered dishes, and a wide range of other recipes.

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

Size / capacity **For Consumers:**
S, M, L, and 2L sizes, 5 kg per cardboard box

**For Business Use:**
SS, S, L, and 2L and larger sizes
*Non-standard (off-grade) products are also available for shipment.*
Manufacturer's Suggested Retail Price **For Consumers:**
5 kg per box: JPY 3,500 (excluding tax)

**For Business Use:**
Pricing varies depending on specifications and quantity (quotation required).
Ingredients Sweet potato
Catalog PDF file

MinamiNosan

https://minaminousan.base.shop/
  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Special Hokkaido supported by NOASTEC foundation
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Local Specialities in Japan
  • Booth number S4-K31-011
Exhibited products We are pleased to offer fresh sweet potatoes grown in Hokkaido (Ishikari area, Oifuru district).

The winds of Ishikari, the region’s sandy soil, and the significant temperature differences between day and night in Hokkaido slowly draw out the natural sweetness of the potatoes. Carefully cultivated and aged through attentive management and thoughtful techniques, these sweet potatoes are characterized by a moist, smooth texture and a rich sweetness that deepens further when roasted.

We cultivate the following varieties: **Beni Haruka, Beni Azuma, Silk Sweet, and Kintoki**.

Although this is only the third year since our first shipment, both the taste and quality have been highly praised by specialized producers in Kyushu.

We have a proven track record of B2B sales, primarily through wholesale distribution, supplying customers both within and outside Hokkaido.

In addition to fresh produce, we also offer frozen roasted sweet potatoes made using these same sweet potatoes.