Food Lee

(1) Taiwan Fans & Frequent Visitors:
Consumers loyal to authentic Lu Rou Fan, seeking to relive Taiwanese flavors at home. Channels: Asian supermarkets, Taiwanese specialty stores, online platforms.

(2) Busy Urban Professionals & Singles:
Fast-paced consumers who value convenience and ready-to-eat meals. Shelf-stable pouches heat quickly in hot water. Channels: Convenience stores, mass retailers, e-commerce.

(3) Disaster Preparedness Households:
Families stocking long-shelf-life foods. Lightweight, stackable pouches are easier than cans for emergencies. Channels: Supermarkets, home centers, online.

(4) Health- and Food-Safety-Conscious Homemakers:
Consumers seeking safe, high-quality ingredients. Taiwanese pork is trusted and appealing. Channels: Supermarkets, specialty stores, online.

*Market Note:
Shelf-stable retort foods of 150–200g single servings are growing in urban Japan and fit these groups well.

*Personal Serving (75g/pack)
*Family Sharing (150g/pack)
*For Foodservice / Restaurants / Ramen Shops / Food Trucks / Izakaya (1kg/pack)
*Gift Set (150g/pack × 3/box)

(1)Ready-to-Eat Meals (Chūshoku):
Office workers can heat a 150–180g Lu Rou Fan pouch in 5 minutes for a quick, authentic Taiwanese meal. Also works as a topping for vegetables, tofu, or noodles.

(2)Rolling Stock (Disaster Preparedness):
Shelf-stable pouches store 1–2 years, high-calorie and ready for emergencies. Fit daily use and emergency needs, offering flavorful Taiwanese taste instead of bland survival food.

(3)Home Travel (Uchi-Tabi):
Taiwan enthusiasts can enjoy authentic flavors at home, recreating travel memories. Suitable for Taiwanese holidays or small gatherings as a special dish.

(4)Solo Dining (Dokusho):
Small, easy-to-open, soft portions ideal for singles and elderly. Provides protein without cooking effort. Consumers aged 60–69 value portion size and minimal waste.

*Made with local Taiwanese and Yunlin ingredients
*Unique flavor loved by Taiwanese consumers for over 60 years
*Ingredients processed separately (stir-fried / steamed / braised according to their characteristics
*Minimal pork skin, using skin fat cubes as main collagen source for rich yet light braised pork rice

Importers
Chain Retail / Stores / Supermarkets
Foodservice Chains / Trade Channels

*Enjoyed with noodles or braised pork rice, it’s a delicious and satisfying traditional Taiwanese meal.
*Use it as a base for the popular Taiwanese hot pot: add vegetables, hot pot ingredients, and mushrooms to create a crispy pork rib hot pot perfect for sharing with family.
*When working late, staying up all night, or craving a hot soup on a cold day, simply heat it in a water bath and pour it out—it’s a rich, flavorful Taiwanese soup that’s both nutritious and utterly delicious.

*Traditional Taiwanese Pork Soup Delight
*Made with locally sourced Taiwanese pork and Yunlin’s specialty garlic.
*The ribs are first marinated with a secret family recipe, then deep-fried to create crispy pork ribs. These are slowly simmered in a rich broth made from pork bones. Though the process is intricate, it creates a unique flavor that has been beloved by *Taiwanese consumers for over 65 years.
*The soup is rich yet refreshing, and the ribs melt in your mouth. Perfect on their own or paired with noodles for an exquisite combination.

Primary Core Target Group

Women aged 25–45｜Flexitarian & Health-Oriented Working Professionals (Including Small Families)
This product is primarily designed for modern women aged 25 to 45 who balance busy professional lives with a strong awareness of health, nutrition, and sustainability. Many of them follow flexitarian or plant-forward diets and are responsible for daily food choices for themselves or their families.

1. Core Target Segments
1.1 Vegetarians and Plant-Based Consumers
1.2 Health-Oriented Consumers
1.3 Environmentally Conscious and Sustainability-Minded Consumers

2. Recommended Sales Channels
2.1 Online E-commerce Platforms / Social Media Group Buying
2.2 Organic Stores / Vegetarian Specialty Shops
2.3 Supermarkets / Hypermarkets

The Vegetarian Minced Meat is designed for convenient daily use and is best enjoyed during situations that require quick, healthy, and flavorful meals. It is especially suitable for use during busy weekdays, when consumers have limited time to cook but still wish to maintain a balanced, plant-based diet. The sauce can be used at lunch or dinner, particularly after work, as it allows meals to be prepared within minutes by simply mixing it with noodles, rice, vegetables, tofu, or cold dishes.

This product is also ideal for light meals or late-night dining, as its plant-based formulation is generally less heavy and easier to digest compared to meat-based sauces. It can be used throughout the year, but is especially popular in warmer seasons when cold mixed dishes and salads are more frequently consumed.

After opening, the sauce should be stored in a refrigerator and consumed within the recommended period stated on the packaging to ensure optimal freshness, flavor, and food safety. Proper storage and timely consumption allow consumers to fully enjoy the sauce’s natural ingredients, aroma, and taste, while supporting a healthy and convenient lifestyle.

「Plant-Based & Vegetarian-Friendly」: Made entirely from plant ingredients, suitable for vegetarians, flexitarians, and those seeking plant-forward diets.

「Convenient & Time-Saving」: Ready to use; simply mix with noodles, rice, vegetables, tofu, or cold dishes for a quick, flavorful meal.

「Versatile & Multi-Use」: Perfect for both hot and cold dishes, supporting a wide variety of meals and boosting repeat usage.

「Balanced Flavor」: Mild yet flavorful taste appeals to both vegetarians and non-vegetarians, making it ideal for family meals.

「Supports Eco-Friendly Lifestyle」: Aligns with plant-based and sustainable eating trends, attracting environmentally conscious consumers.

「Quick & Satisfying」: Transforms simple meals into wholesome, tasty, and nutritious dishes in minutes.

Importers
Chain Retail / Stores / Supermarkets
Foodservice Chains / Trade Channels

“Health-conscious consumers":
People who focus on wellness and seek natural supplements.

"Office workers / students":
Busy individuals who need a quick boost of energy and nutrition.

"Women / beauty enthusiasts":
Those pursuing beauty benefits and radiant skin.

"Seniors / postpartum care":
Individuals who need gentle nourishment and daily conditioning.

"People with weaker constitutions":
Those who require energy replenishment and overall conditioning.』

*Morning on an empty stomach:
Promotes gastrointestinal motility, helps bowel movements, and quickly replenishes collagen and polysaccharides.

*Afternoon tea time:
Replenishes energy, increases satiety, and aids digestion.

*Before bedtime:
Takes advantage of nighttime cellular repair to absorb collagen and nourish the skin.

*Winter:
Enjoy warm to moisturize the dry respiratory tract, warm the body, and replenish vital energy.

*Summer:
Chill before drinking for a refreshing, cooling effect.

*Replenishing energy and enhancing beauty:
Red dates nourish the blood and calm the mind; goji berries support eye health and liver function; snow fungus moistens the lungs and generates body fluids—an excellent beauty and skincare tonic.

*Before meals:
Drinking an appropriate amount can increase satiety and help with weight management.

All-natural, no additives: Emphasizes the absence of artificial flavorings, colorings, preservatives, and thickeners.

Fresh local ingredients: Made with fresh, locally sourced Taiwanese snow fungus, not imported dried fungus.

Rich in collagen-like polysaccharides: White fungus is rich in plant-based polysaccharides and is known as the “poor man’s bird’s nest,” offering beauty-enhancing and skin-moisturizing benefits.

Gentle nourishment: Red dates replenish energy and goji berries support eye health, providing mild, balanced nourishment suitable for the whole family.

Rich texture: Fresh snow fungus offers a pleasant chew while remaining smooth and delicate, with a jelly-like, polysaccharide-rich texture.

Moderate sweetness: Naturally sweetened with rock sugar for a smooth, balanced flavor that is not cloying.

High value for money: Compared with traditional slow-stewed desserts, it is shelf-stable at room temperature, convenient, delicious, and affordable.

Nutritious and healthy: Red dates contain vitamin C, and snow fungus is rich in dietary fiber, helping promote metabolism.

1.Young Japanese Women Who Love Spicy Food
2.Single-Person Households and "Solo Hot Pot" Enthusiasts
The "solo hot pot" culture is popular in Japan, with consumers preferring ready-to-eat, portion-controlled meals that can be quickly prepared at home using retort pouches.
3.Chinese Expats and Taiwanese Students in Japan
For the Chinese-speaking population in Japan, mala duck blood serves as a nostalgic taste from home, offering comfort and connection to their roots.
4.Efficiency-Oriented Professionals
These consumers prefer self-heating hot pot or microwave-ready meals that satisfy their main meal needs within their fast-paced lifestyles.
*Target Channels
**Retail Channels
Gyomu Super (Wholesale Supermarkets)
Large Supermarkets and Chain Drugstores
Taiwanese Specialty Food Store
**Foodservice Channels
Mala Tang Chain Restaurants
Solo Hot Pot Restaurants (Hitori-nabe)
**E-commerce

With the rise of the "Fourth Spicy Trend," Japanese consumers have become more accepting of exotic spicy products. The Mala Duck Blood retort pouch, with a shelf life of up to two years at room temperature, is ideal for the following situations:

(1)Solo Hot Pot & Late-Night Diner:
Popular in Japan's single-person households, the retort pouch can be easily heated and served with rice or noodles to create a quick, satisfying hot pot meal.

(2)Spicy Stress Relief Ritual:
Young people in Japan enjoy "extremely spicy activities" to relieve stress. Duck blood is a healthy, low-calorie alternative to fatty meats, favored by women seeking health and beauty benefits.

(3)Taste of Home for Expats & Students:
For Chinese expats and Taiwanese students in Japan, fresh duck blood is hard to find. The retort pouch offers a convenient, homesick-relieving dish, perfect for gatherings.

(4)Camping & Emergency Storage (Rolling Stock):
The retort pouch is ideal for outdoor camping as it doesn’t need refrigeration and can be easily heated in water. It also serves as a practical, high-calorie emergency food.

(1)Master-Crafted Duck Blood Texture
*Smooth & Chewy:
Made from 100% Taiwanese duck blood, with ultra-fine pores for a silky, smooth texture.
*Stays Tender:
Braised using a special process that allows it to absorb broth while keeping a firm texture and no fishy taste.

(2)Soulful Broth Flavor
*Spicy Yet Balanced:
Unlike overpowering heat, this Taiwanese mala broth has depth, simmered with Sichuan peppercorns, star anise, and other herbs.
*Sweet Aftertaste:
A blend of salty bean paste and herbal sweetness, delivering a balanced "spicy, numbing, fragrant" experience that warms without upsetting the stomach.

(3)High-Tech Packaging
*No Preservatives:
Sterilized and shelf-stable for over a year without preservatives.
*Flavor Penetration:
Duck blood absorbs the broth fully, giving a flavor that’s richer than freshly cooked.

(4)Versatile & Convenient
*Multi-Use:
Enjoy directly or use as hot pot broth, or add to noodles or rice for a complete meal.
*Ready-to-Eat:
Perfect for busy lifestyles, it’s ready in 5-10 minutes, offering restaurant-quality convenience.