Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Spicy Mala Duck Blood

  • Canned Products
  • Processed Meat
  • Rice Toppings & Ochazuke Mixes
  • Ready-to-eat Foods, Sealed Packaged Foods (e.g., curry, rice bowl toppings)
  • Target Sector

    1.Young Japanese Women Who Love Spicy Food
    2.Single-Person Households and "Solo Hot Pot" Enthusiasts
    The "solo hot pot" culture is popular in Japan, with consumers preferring ready-to-eat, portion-controlled meals that can be quickly prepared at home using retort pouches.
    3.Chinese Expats and Taiwanese Students in Japan
    For the Chinese-speaking population in Japan, mala duck blood serves as a nostalgic taste from home, offering comfort and connection to their roots.
    4.Efficiency-Oriented Professionals
    These consumers prefer self-heating hot pot or microwave-ready meals that satisfy their main meal needs within their fast-paced lifestyles.
    *Target Channels
    **Retail Channels
    Gyomu Super (Wholesale Supermarkets)
    Large Supermarkets and Chain Drugstores
    Taiwanese Specialty Food Store
    **Foodservice Channels
    Mala Tang Chain Restaurants
    Solo Hot Pot Restaurants (Hitori-nabe)
    **E-commerce

  • Usage Scenes(Usage/Recipies)

    With the rise of the "Fourth Spicy Trend," Japanese consumers have become more accepting of exotic spicy products. The Mala Duck Blood retort pouch, with a shelf life of up to two years at room temperature, is ideal for the following situations:

    (1)Solo Hot Pot & Late-Night Diner:
    Popular in Japan's single-person households, the retort pouch can be easily heated and served with rice or noodles to create a quick, satisfying hot pot meal.

    (2)Spicy Stress Relief Ritual:
    Young people in Japan enjoy "extremely spicy activities" to relieve stress. Duck blood is a healthy, low-calorie alternative to fatty meats, favored by women seeking health and beauty benefits.

    (3)Taste of Home for Expats & Students:
    For Chinese expats and Taiwanese students in Japan, fresh duck blood is hard to find. The retort pouch offers a convenient, homesick-relieving dish, perfect for gatherings.

    (4)Camping & Emergency Storage (Rolling Stock):
    The retort pouch is ideal for outdoor camping as it doesn’t need refrigeration and can be easily heated in water. It also serves as a practical, high-calorie emergency food.

  • Specialities,Sales point

    (1)Master-Crafted Duck Blood Texture
    *Smooth & Chewy:
    Made from 100% Taiwanese duck blood, with ultra-fine pores for a silky, smooth texture.
    *Stays Tender:
    Braised using a special process that allows it to absorb broth while keeping a firm texture and no fishy taste.

    (2)Soulful Broth Flavor
    *Spicy Yet Balanced:
    Unlike overpowering heat, this Taiwanese mala broth has depth, simmered with Sichuan peppercorns, star anise, and other herbs.
    *Sweet Aftertaste:
    A blend of salty bean paste and herbal sweetness, delivering a balanced "spicy, numbing, fragrant" experience that warms without upsetting the stomach.

    (3)High-Tech Packaging
    *No Preservatives:
    Sterilized and shelf-stable for over a year without preservatives.
    *Flavor Penetration:
    Duck blood absorbs the broth fully, giving a flavor that’s richer than freshly cooked.

    (4)Versatile & Convenient
    *Multi-Use:
    Enjoy directly or use as hot pot broth, or add to noodles or rice for a complete meal.
    *Ready-to-Eat:
    Perfect for busy lifestyles, it’s ready in 5-10 minutes, offering restaurant-quality convenience.

  • Countries of Trade

    TAIWAN : Both direct and indirect transactions are acceptable

Size / capacity 500g/pc
Requisite documents/ certification ISO22000
Other HACCP
FSMA
GMP
Expiration date 18 months (Shelf-stable at room temperature when unopened)
Catalog PDF file

Food Lee

https://foodlee.com.tw/about/
  • Overseas exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Taiwan External Trade Development Council
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • National Pavilion
  • Booth number E5-A30-004
Exhibited products Champion Braised Ground Pork, Crispy Pork Ribs Soup, Snow Fungus Dessert, Gooji Gooji Vegetarian Minced Meat ,Taiwan Sweet Potato Balls , Mala Stinky Tofu , Mala Stinky Tofu