
Experience the world of QINO SODA and SHINPICHA through an immersive “Drink the Forest” concept. Our booth invites visitors to discover a new category of botanical non-alcoholic beverages crafted from natural essences derived from Japanese native trees such as Cedar and Kuromoji.
Rather than a simple tasting, we present an aromatic pairing experience that demonstrates how subtle forest notes can harmonize with cuisine and elevate hospitality settings. Visitors can explore the dynamic contrast between QINO SODA’s sparkling vitality and SHINPICHA’s quiet botanical infusion, illustrating how both products enhance atmosphere, storytelling, and brand identity.
Amid the global rise of non-alcoholic demand, wellness trends, and sustainable business practices, our products embody responsible forest resource utilization and environmental awareness. The booth showcases practical applications for luxury hotels, fine dining restaurants, spas, specialty retail, and corporate gifting.
More than beverages, QINO SODA and SHINPICHA serve as sensory tools that enrich space, create memorable guest experiences, and communicate sustainability with authenticity.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | QINO SODA CHINPICHA |
Exhibit Product
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QINO SODA
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Target Sector
QINO SODA is a premium non-alcoholic sparkling beverage crafted with natural botanical essences derived from Japanese native trees such as Kuromoji and Cedar, blended with pure spring water. Designed as a forest-inspired drinking experience, it creates a new category of non-alcoholic pairing drinks that enhance cuisine through subtle aroma rather than sweetness.
Our primary targets include luxury hotels and ryokans, fine dining restaurants and sushi bars, wellness-focused cafés, spas and sauna facilities, hospitality businesses serving premium inbound travelers, curated specialty retailers, and corporations emphasizing sustainability, ESG and CSR initiatives.
Positioned not as an alcohol substitute but as a sensory pairing solution, QINO SODA supports responsible forest resource utilization while elevating brand value and guest experience. -
Usage Scenes(Usage/Recipies)
QINO SODA can be utilized as a refined non-alcoholic pairing beverage that enhances dining and hospitality experiences through delicate botanical aromas.
In fine dining restaurants and sushi bars, it complements seasonal cuisine by adding subtle forest notes that elevate the overall tasting course. In luxury hotels and ryokans, it serves as a sophisticated welcome drink or in-room refreshment, offering guests a memorable, distinctly Japanese experience.
It is also suitable for wellness-focused environments such as spas and sauna facilities, where its sugar-free, additive-free formulation aligns with health-conscious lifestyles. For corporate events, exhibitions, and receptions, QINO SODA functions as an elegant alcohol-free option for toasts and networking occasions, especially for companies emphasizing sustainability and ESG values.
Beyond a beverage, QINO SODA acts as a sensory tool that enhances space, atmosphere, and brand storytelling. -
Specialities,Sales point
QINO SODA is a premium non-alcoholic sparkling beverage made with natural botanical essences extracted from Japanese native trees such as Kuromoji and Cedar, blended with pure spring water. It contains no sugar, no artificial sweeteners, no preservatives, and no colorings, offering a clean and health-conscious formulation.
Its key differentiation lies in its aromatic pairing concept. Rather than imitating alcohol, QINO SODA enhances cuisine through delicate forest-inspired notes that create a new sensory dining experience. This positions it as a next-generation non-alcoholic pairing solution for fine dining and luxury hospitality.
The product also embodies sustainability by responsibly utilizing forest resources and supporting forest conservation initiatives. With its strong storytelling and premium positioning, QINO SODA serves not only as a beverage but as a value-added branding tool that elevates guest experience and reinforces ESG commitments.
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Target Sector
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SHINPICHA(Botanical Forest Tea by QINO)
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Target Sector
SHINPICHA is designed for hospitality and wellness-driven businesses seeking a refined, story-rich non-alcoholic beverage rooted in Japanese forest culture. As a botanical forest tea crafted from natural tree-derived essences, it appeals to establishments that value subtle aroma, quiet luxury, and sustainable sourcing.
Primary targets include luxury hotels, boutique ryokans, and retreat properties offering premium guest experiences; fine dining restaurants and contemporary Japanese cuisine venues seeking delicate non-alcoholic pairing options; wellness-focused cafés, spas, and sauna facilities aligned with health-conscious lifestyles; and curated department stores or specialty retailers serving discerning consumers.
SHINPICHA is also suitable for corporations emphasizing ESG and CSR values, particularly for VIP hospitality, executive lounges, and sustainable gifting programs. Positioned as a calm, sensory alternative to traditional tea or coffee, it supports brands looking to elevate guest experience while communicating environmental responsibility and cultural authenticity. -
Usage Scenes(Usage/Recipies)
SHINPICHA enhances spaces that prioritize calmness, refinement, and sensory balance. In luxury hotels and ryokans, it can be served as a welcome or in-room beverage, offering guests a tranquil moment inspired by the Japanese forest. In fine dining restaurants and kaiseki-style venues, its delicate botanical notes complement cuisine without overpowering flavors, creating a subtle non-alcoholic pairing option.
Within wellness environments such as spas and sauna facilities, SHINPICHA aligns with sugar-free, caffeine-free lifestyles and supports relaxation after treatments or sauna sessions. It is also suitable for executive meetings, VIP receptions, and cultural events where a quiet yet distinctive beverage is desired.
Beyond refreshment, SHINPICHA functions as a sensory element that enriches atmosphere, encourages mindfulness, and reinforces a brand’s commitment to sustainability and Japanese craftsmanship. -
Specialities,Sales point
SHINPICHA is a premium botanical forest tea crafted from natural essences extracted from Japanese native trees. It contains no sugar, no artificial sweeteners, no preservatives, and no colorings, offering a clean, caffeine-free formulation aligned with wellness-oriented lifestyles.
Its distinctive character lies in its subtle, wood-derived aroma that evokes the feeling of forest bathing. Rather than traditional leaf-based tea, SHINPICHA introduces a new category of botanical infusion centered on tree essences, creating a calm and contemplative drinking experience.
The product reflects responsible forest resource utilization and supports environmental sustainability initiatives. With strong storytelling and premium positioning, SHINPICHA serves not only as a beverage but as a value-enhancing tool for hospitality brands seeking authenticity, environmental awareness, and quiet luxury.
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Target Sector