SHINPICHA（Botanical Forest Tea by QINO）

SHINPICHA is designed for hospitality and wellness-driven businesses seeking a refined, story-rich non-alcoholic beverage rooted in Japanese forest culture. As a botanical forest tea crafted from natural tree-derived essences, it appeals to establishments that value subtle aroma, quiet luxury, and sustainable sourcing.

Primary targets include luxury hotels, boutique ryokans, and retreat properties offering premium guest experiences; fine dining restaurants and contemporary Japanese cuisine venues seeking delicate non-alcoholic pairing options; wellness-focused cafés, spas, and sauna facilities aligned with health-conscious lifestyles; and curated department stores or specialty retailers serving discerning consumers.

SHINPICHA is also suitable for corporations emphasizing ESG and CSR values, particularly for VIP hospitality, executive lounges, and sustainable gifting programs. Positioned as a calm, sensory alternative to traditional tea or coffee, it supports brands looking to elevate guest experience while communicating environmental responsibility and cultural authenticity.

SHINPICHA enhances spaces that prioritize calmness, refinement, and sensory balance. In luxury hotels and ryokans, it can be served as a welcome or in-room beverage, offering guests a tranquil moment inspired by the Japanese forest. In fine dining restaurants and kaiseki-style venues, its delicate botanical notes complement cuisine without overpowering flavors, creating a subtle non-alcoholic pairing option.

Within wellness environments such as spas and sauna facilities, SHINPICHA aligns with sugar-free, caffeine-free lifestyles and supports relaxation after treatments or sauna sessions. It is also suitable for executive meetings, VIP receptions, and cultural events where a quiet yet distinctive beverage is desired.

Beyond refreshment, SHINPICHA functions as a sensory element that enriches atmosphere, encourages mindfulness, and reinforces a brand’s commitment to sustainability and Japanese craftsmanship.

SHINPICHA is a premium botanical forest tea crafted from natural essences extracted from Japanese native trees. It contains no sugar, no artificial sweeteners, no preservatives, and no colorings, offering a clean, caffeine-free formulation aligned with wellness-oriented lifestyles.

Its distinctive character lies in its subtle, wood-derived aroma that evokes the feeling of forest bathing. Rather than traditional leaf-based tea, SHINPICHA introduces a new category of botanical infusion centered on tree essences, creating a calm and contemplative drinking experience.

The product reflects responsible forest resource utilization and supports environmental sustainability initiatives. With strong storytelling and premium positioning, SHINPICHA serves not only as a beverage but as a value-enhancing tool for hospitality brands seeking authenticity, environmental awareness, and quiet luxury.