Jabarisekitayama
https://jabarise.co.jp/jabara/- Local Specialities in Japan
- Booth number S4-N31-012
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Wakayama Prefecture

Discover the "Miracle Citrus" from Japan's Secret Enclave: JABARA.
In the mountains of Wakayama lies Kitayama Village—a mysterious "enclave" and the birthplace of the legendary Jabara citrus. Once down to a single tree, this "Village Treasure" was revived by our community's passion.
As the company 100% owned by Kitayama Village, we bring you the "Authentic Taste" that no one else can provide.
Why Visit Our Booth?
Unrivaled Aroma & Flavor: Jabara means "Banishing Evil." Our 100% juices and seasonings offer an overwhelming aroma and a unique bittersweet finish that will surprise the global culinary market.
Global Superfood: High in Narirutin, Jabara is a functional fruit sought after for natural allergy relief. It's the perfect premium ingredient for health-conscious beverages and sweets.
Experience the story of our village. Experience the miracle of Jabara. See you at our booth!
| Country / Region | JAPAN |
|---|---|
| Exhibited products | Jabara (a unique Japanese citrus fruit), fruit juice, ponzu (citrus-based soy sauce), dressing, paste chili pepper (seasoned pepper paste), candy, drink, jam, marmalade, liqueur, cosmetics |
Exhibit Product
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100% JABARA Citrus Juice
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Target Sector
Retail, restaurants, (upscale) supermarkets
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Usage Scenes(Usage/Recipies)
The distinctive flavor of Japanese pepper can be used to accent various dishes. Sprinkling a few over grilled fish significantly enhances its umami. Adding it to salad dressing allows you to enjoy the aromatic notes of Japanese pepper.
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Specialities,Sales point
100% pure juice squeezed from Jabara fruit. Pressed with the peel intact, enjoy its tartness alongside a hint of bitterness and a distinctive aroma. Its unique flavor makes it perfect for drinks, as a mixer for alcoholic beverages, or as an accent in cooking. Savor its sour yet rich, one-of-a-kind taste.
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Target Sector
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Citrus JABARA MARU
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Target Sector
Retail, restaurants, (upscale) supermarkets
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Usage Scenes(Usage/Recipies)
Jabara also has plenty of citric acid. Perfect for hydration during hot weather and exercise.
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Specialities,Sales point
A refreshing citrus drink blended with jabara and orange.
It's popular regardless of age or gender, and you won't get tired of drinking it every day.
If you chill it and drink it, it feels refreshing going down.
It goes well with dishes and it’s appetizing.
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Target Sector
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JABARA Citrus Fruit Candy
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Target Sector
Retail, restaurants, (upscale) supermarkets
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Usage Scenes(Usage/Recipies)
You can enjoy it in every scene, such as when you are working, studying, doing housework, relaxing, driving, moving, or just want to take a break.
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Specialities,Sales point
Unscented Jabara fruit juice candy.
No fragrances are used so that you can enjoy the original flavor of Jabara. It is not too sweet, not too sour, and has a well-balanced taste.
They are individually wrapped so that you can easily eat jabara anywhere, and it is convenient to carry around.
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Target Sector
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JABARA Citrus Juice(Jabara Water)
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Target Sector
Retail, restaurants, (upscale)supermarkets
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Usage Scenes(Usage/Recipies)
Convenient to carry plastic bottle. The drink has a refreshing taste, and it's perfect for hydration after playing sports or after taking a bath.
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Specialities,Sales point
Contains Jabara juice diluted to 5 %,
concentrated JABARA peel extract and honey as a secret ingredient to create a mellow sweetness and refreshing aftertaste.
The refreshing and sweet taste goes well with dishes.
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Target Sector
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JABARA Citrus Ponzu
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Target Sector
Retail, restaurants, (upscale) supermarkets
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Usage Scenes(Usage/Recipies)
It don't have strong flavor, so it goes well with all kinds of food.
It is best paired with a variety of ingredients including meat and fish dishes.
It is the perfect ponzu when you have a steak with a refreshing taste. -
Specialities,Sales point
This rich and savory ponzu features a mellow acidity derived from whole "jabara" fruit. Made without any dashi or additives, it highlights the exquisite balance of yuzu's tartness and sweetness, resulting in a sweet, deep-flavored, delicious ponzu.
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Target Sector