Casa Bonita Foods Inc.

Category:
Imported / Premium Corn Chips (Mexican-inspired salty snacks)

Target Channels:
• Premium supermarkets (e.g. upscale regional chains)
• Warehouse clubs (Costco Japan – club-size & value packs)
• Specialty & imported food retailers
• E-commerce / online grocery platforms

Target Consumer:
• Urban consumers (25–55)
• International food explorers
• Shoppers interested in authentic flavors, quality ingredients, and imported products
• Families and social snackers (home gatherings, parties)
Positioning:
• Authentic Mexican-inspired corn chips
• Made in Canada (quality & food safety credibility)
• Bold but balanced flavors suited to Japanese palate
• Clear flavor communication through strong packaging visuals

Key Product Strengths:
• Non-GMO corn
• Gluten-free
• Clean label positioning
• Consistent crunch & flavor
• Case-ready / tray merchandising for easy in-store execution

Flavors with Best Fit for Japan:
• Jalapeño Cheddar (cheese performs very well in Japan)
• Light spice, savoury-forward profiles
• focus on umami balance

Usage Scenes in Japan
1. At-home snacking – Casual snacking during TV time, movies, or relaxing at home
2. Family gatherings – Shared snacks during weekends and small family get-togethers
3. Home entertaining – Easy snack for hosting friends
4. Beer & alcohol pairing – With beer, highballs, or casual drinks at home
5. Party food – Birthdays, casual celebrations, and seasonal gatherings
6. With dips – Paired with cheese sauces, queso, salsa, or sour cream
7. Western-style meals – Side snack with pizza, burgers, or casual Western food
8. Movie night / sports viewing – Easy-to-share snack during games or events
9. Office sharing – Shared snacks in offices or workplaces
10. Weekend indulgence – Treat snack for relaxing weekends
11. Outdoor occasions – Picnics, casual outings, or seasonal events
12. Imported food trial – Trying new international flavors at home

Casa Bonita Corn Chips – Key Sales Points (Japan)
• Easy-to-understand flavor (clear taste profile at first glance)
• Made in Canada – strong trust in food safety and quality
• Crunchy texture that pairs well with Japanese snacking habits
• Cheese-forward flavors (well aligned with Japanese preferences)
• Perfect with dips (queso, cheese sauces, shared eating)
• Case-ready / tray merchandising for easy in-store execution
• Imported, premium positioning without being intimidating

1. Retail Grocery

Supermarkets, international food aisles, specialty import stores.

2. Foodservice

Mexican restaurants, cafés, izakaya fusion menus, hotel/restaurant chains.

3. Convenience & Ready Meals

Convenience stores, supermarket deli, ready-to-eat and ready-to-cook meals.

4. Health & Lifestyle Consumers

Gluten-free, plant-based, clean-label shoppers; home cooks seeking global flavours.

5. Export / Distributor Channels

Importers seeking authentic, high-quality Mexican tortillas for Japan’s growing Mexican-food market.

1. Tacos & Mexican Menus / タコス・メキシカン料理

Perfect for restaurants, cafés, and home cooking as the base for authentic tacos.

2. Fusion Dishes / フュージョン料理

Works well with Japanese-style fillings:
• Teriyaki chicken
• Ginger pork (生姜焼き)
• Karaage
• Tempura
• Grilled vegetables

3. Wraps & Light Meals / ラップ・軽食

Ideal for healthy wraps, breakfast rolls, and portable meals for students and workers.

4. Bento Applications / お弁当用途

Mini tacos and tortilla roll-ups fit perfectly into bento boxes and kids’ lunches.

5. Ready-to-Eat & Prepared Foods / 惣菜・即食メニュー

Suitable for convenience stores and supermarkets for:
• Ready-made tacos
• Tortilla roll sandwiches
• Taco rice side wraps

6. Hospitality & Catering / ホスピタリティ・ケータリング

Great for parties, events, buffets, and tasting menus where small portions are preferred.

1. Authentic Mexican Quality
Made using traditional methods and high-quality non-GMO corn, offering a genuine Mexican texture and flavour that is difficult to replicate locally.
2. Fits Rising Demand for Global & Mexican Cuisine
Mexican food popularity in Japan continues to grow (tacos, burritos, taco rice), creating strong market momentum for authentic tortillas.
3. Versatile for Japanese Menus
Not only for tacos — tortillas work well for:
• Wraps & burritos
• Quesadillas
• Taco rice
• Izakaya fusion dishes
• Breakfast wraps
• Healthy, low-fat meals
4. Health-Oriented Choice
Corn tortillas appeal to Japan’s health-conscious consumers:
• Naturally gluten-free
• Lower fat than many bread products
• Plant-based
5. Ideal for Retail & Foodservice
• Suitable for supermarkets, premium grocers, and international aisles
• Excellent for café menus, casual dining, izakaya fusion, and hotel breakfast buffets
• Easy inventory: frozen storage ensures long shelf life and minimal waste
6. Easy to Prepare
Simply warm on a pan or grill for a few seconds — fits perfectly into small Japanese kitchens and fast-paced foodservice operations.
7. Lightweight & Efficient for Importer

Casa Bonita Fire Roasted Salsas target flavor-driven grocery shoppers seeking bold, authentic Mexican taste made with clean, high-quality ingredients. The core audience includes adults 25–54 who cook at home, entertain often, and use salsa as a versatile pantry staple for tacos, nachos, grilled meats, and everyday meals.
These consumers value fire-roasted depth, real ingredients, and products that are non-GMO, gluten-free, and preservative-free. The salsas are well suited for premium grocery, natural foods, and club retail channels. They also appeal to multicultural and trend-aware shoppers who explore global flavors and follow food inspiration online.
Casa Bonita Fire Roasted Salsas meet the growing demand for premium, authentic condiments that drive repeat purchase and cross-category sales.

Casa Bonita Fire Roasted Salsas are used as a versatile, everyday flavor enhancer across meals and occasions. They are most commonly enjoyed as a dip with tortilla chips during gatherings, game nights, and casual entertaining. In home cooking, they are used to top tacos, nachos, quesadillas, and burrito bowls, adding smoky, fire-roasted depth with minimal preparation.

Consumers also use the salsas as a cooking ingredient—stirred into scrambled eggs, spooned over grilled chicken, steak, seafood, or roasted vegetables, and blended into marinades, sauces, and slow-cooked dishes. The product fits weeknight meals, meal prepping, and backyard barbecues where bold flavor and convenience are key.

The salsas are typically consumed at home, during family meals or social occasions, and appeal to shoppers seeking authentic taste, clean ingredients, and multi-use condiments that elevate simple dishes without added complexity.

• Authentic fire-roasted flavor made with real tomatoes, onions, and peppers
• Bold, smoky taste that elevates everyday meals and snacking occasions
• Clean label: non-GMO, gluten-free, and no artificial preservatives
• Versatile usage as both a dip and a cooking ingredient
• Premium quality at an accessible price point
• Strong cross-merchandising with chips, tortillas, meats, and fresh produce
• Appeals to multicultural, flavor-forward, and trend-aware consumers
• Encourages repeat purchase due to daily usability and broad meal applications
• Shelf-stable with reliable distribution and consistent quality

Category
• Imported premium cheese dips / queso sauces
• Mexican-inspired Western food condiments

Target Channels
• Premium supermarkets
• Warehouse clubs (Costco Japan)
• Specialty & imported food retailers
• Foodservice / HORECA (casual dining, pubs, bars)
• E-commerce / online grocery platforms

Usage Scenes (Japan)
• At-home snacking
• Family gatherings and weekend meals
• Home entertaining
• Beer, highball, and casual alcohol pairing
• Party food and seasonal events
• With corn chips, nachos, fries, and finger foods
• Western-style meals (pizza, burgers, casual dining)

Positioning
• Authentic Mexican-inspired queso
• Made in Canada (high food safety and quality standards)
• Rich, creamy texture with balanced flavor
• Mild to moderate spice levels suited to Japanese palate
• Easy to understand and versatile usage

Key Product Strengths
• Ready-to-eat, heat-and-serve convenience
• Cheese-forward flavor profiles (high acceptance in Japan)
• Consistent quality and texture
• Clean and simple ingredient list
• Strong pairing with corn chips and snacks
• Suitable for shared eating occasions

Retail Grocery Sector Primary Targets
• Supermarkets & national chains
• Independent grocers seeking premium Mexican offerings
• Ethnic / specialty food stores with consumers seeking authentic flavours
Why they fit:
• High demand for meal kits, flavour enhancers, and quick-prep solutions
• Customers looking for Mexican-inspired cooking at home
• Clean-label, gluten-free, plant-based claims appeal to modern shoppers

Convenience & Ready-to-Eat (RTE) Sector
Targets:
• Grab-and-go food counters
• Prepared meal departments in supermarkets
• Ready-to-cook kits
Why they fit:
• Seasonings help launch taco kits, meal kits, and ready-to-cook dishes
• Drives incremental sales for retailers through prepared foods

Health & Lifestyle Consumers
Target Demographics:
• Home chefs / foodies
• Families looking for easy meal solutions
• Plant-based / clean-label shoppers
• Gluten-free consumers
Why they fit:
• Clean ingredient list with no preservatives
• Plant-based across the entire line
• Easy to cook at home in under 20 minutes

1. Home Cooking in Japanese Kitchens
Perfect for small kitchens and quick weeknight meals.
Just mix with chicken, pork, beef, tofu, or vegetables to create authentic Mexican flavours that fit Japanese home cooking habits.
2. Bento & Meal Prep
Ideal for preparing flavourful proteins for bento boxes, rice bowls, or side dishes.
Great for families, students, and busy professionals.
3. Izakaya & Casual Dining Menus
Restaurants can use the seasoning to create:
• Mexican-style chicken wings
• Spicy pork bowls
• Taco-style gyoza
• Small tapas-style plates
Quick prep and strong flavour make it easy to add to Japanese-style menus.
4. Convenience Store & Supermarket Ready Meals
Perfect for:
• Prepared rice bowls
• Grilled chicken packs
• Taco rice (popular in Okinawa)
• Ready-to-cook meat kits
A strong opportunity for Japanese retail innovation.
5. Fusion Cuisine Loved in Japan
Japanese consumers enjoy bold international flavours.
Seasonings work well in:
• Ramen toppings
• Pasta dishes
• Donburi bowls
• Fried rice (チャーハン)
• Salads & wraps
6. BBQ, Camping, and Outdoor Cooking

Outdoor cooking is popular in Japan.
Seasonings are easy to carry and perfect for grilled meat

1. Authentic Mexican Flavours Made Simple
Japan’s growing interest in global cuisine makes it the perfect time for easy-to-use Mexican seasonings.
Customers can create restaurant-quality tacos at home with just one packet.
2. Perfect for Small Japanese Kitchens
Seasonings require no special equipment, no long preparation, and fit the Japanese preference for compact, efficient cooking.
3. Versatile for Japanese Dishes
Not limited to tacos — excellent for:
• Donburi bowls
• Ramen toppings
• Bento side dishes
• Grilled chicken, pork, or seafood
• Vegetables and tofu
This versatility increases household usage frequency.
4. Clean Label & Consumer Friendly
• Plant-based
• No preservatives
• Gluten-free
• Simple ingredient list
Matches the Japanese demand for safe, clean, natural food products.
5. Strong Trend: Mexican Food Popularity Rising in Japan
Taco restaurants, Mexican bars, and “taco rice” concepts are growing quickly.
Seasonings help consumers recreate these flavours at home easily.
6. Ideal for Retail & Convenience Store Innovation
Great for:
• Meal kits
• Ready-to-cook meats
• Prepared foods
• Bento proteins
• C-store hot food sections