Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Casa Bonita Corn Chips

  • Baked Goods
  • Gluten-free
  • Powdered Seasoning
  • Liquid Seasoning
  • Vegetarian
  • Vegan
  • Organic Products
  • Savoury Baked Products
  • Savoury snacks
  • Vegetable snacks
  • Salty Snacks
  • Solid Seasonings
  • Target Sector

    Category:
    Imported / Premium Corn Chips (Mexican-inspired salty snacks)

    Target Channels:
    • Premium supermarkets (e.g. upscale regional chains)
    • Warehouse clubs (Costco Japan – club-size & value packs)
    • Specialty & imported food retailers
    • E-commerce / online grocery platforms

    Target Consumer:
    • Urban consumers (25–55)
    • International food explorers
    • Shoppers interested in authentic flavors, quality ingredients, and imported products
    • Families and social snackers (home gatherings, parties)
    Positioning:
    • Authentic Mexican-inspired corn chips
    • Made in Canada (quality & food safety credibility)
    • Bold but balanced flavors suited to Japanese palate
    • Clear flavor communication through strong packaging visuals

    Key Product Strengths:
    • Non-GMO corn
    • Gluten-free
    • Clean label positioning
    • Consistent crunch & flavor
    • Case-ready / tray merchandising for easy in-store execution

    Flavors with Best Fit for Japan:
    • Jalapeño Cheddar (cheese performs very well in Japan)
    • Light spice, savoury-forward profiles
    • focus on umami balance

  • Usage Scenes(Usage/Recipies)

    Usage Scenes in Japan
    1. At-home snacking – Casual snacking during TV time, movies, or relaxing at home
    2. Family gatherings – Shared snacks during weekends and small family get-togethers
    3. Home entertaining – Easy snack for hosting friends
    4. Beer & alcohol pairing – With beer, highballs, or casual drinks at home
    5. Party food – Birthdays, casual celebrations, and seasonal gatherings
    6. With dips – Paired with cheese sauces, queso, salsa, or sour cream
    7. Western-style meals – Side snack with pizza, burgers, or casual Western food
    8. Movie night / sports viewing – Easy-to-share snack during games or events
    9. Office sharing – Shared snacks in offices or workplaces
    10. Weekend indulgence – Treat snack for relaxing weekends
    11. Outdoor occasions – Picnics, casual outings, or seasonal events
    12. Imported food trial – Trying new international flavors at home

  • Specialities,Sales point

    Casa Bonita Corn Chips – Key Sales Points (Japan)
    • Easy-to-understand flavor (clear taste profile at first glance)
    • Made in Canada – strong trust in food safety and quality
    • Crunchy texture that pairs well with Japanese snacking habits
    • Cheese-forward flavors (well aligned with Japanese preferences)
    • Perfect with dips (queso, cheese sauces, shared eating)
    • Case-ready / tray merchandising for easy in-store execution
    • Imported, premium positioning without being intimidating

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    KOREA : Both direct and indirect transactions are acceptable

    THAILAND : Both direct and indirect transactions are acceptable

    TAIWAN : Both direct and indirect transactions are acceptable

    SINGAPORE : Both direct and indirect transactions are acceptable

Size / capacity 63 g-300 g-450 gr-600 gr
Manufacturer's Suggested Retail Price 1.99-7.99
Ingredients Stone Ground masa flour,water,sunflour oil,salt
Requisite documents/ certification US-HACCP
GMP
USDA Organic Certification
Non-GMO Certification
GFCO(Gluten-Free Certification Organization)
Expiration date 6 months to a year with flush
Special Remarks • Cheese flavors perform very well in Japan
• Moderate heat preferred over extreme spice
• Clear flavor visuals are critical
• Case-ready / tray packaging improves sell-through
• Works best when paired with dips in merchandising
Catalog PDF file

Casa Bonita Foods Inc.

http://casabonitafoods.com
  • Overseas exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Agriculture and Agri-Food Canada
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • National Pavilion
  • Booth number E4-A03-015
Exhibited products Exhibited Product List (

1. Corn Tortillas
• White Corn Tortillas (450 g)
• Yellow Corn Tortillas (450 g)
• Blue Corn Tortillas (250 g)

2. Corn Chips
• Cantina Style Corn Chips (300 g)
• Tajín Chili Lime Corn Chips (300 g)
• Jalapeño Cheddar Corn Chips (300 g)
• Smokey Chipotle Corn Chips (300 g)

3. Fire-Roasted Salsas
• Fire-Roasted Jalapeño Salsa (300 ml)
• Fire-Roasted Chipotle Salsa (300 ml)
• Fire-Roasted Habanero Salsa (300 ml)

4. Queso Dips
• White Cheese with Jalapeño Queso (425 g)
• Yellow Cheese with Chipotle Queso (425 g)

5. Street Taco Seasonings
• Al Pastor Seasoning
• Barbacoa Seasoning
• Carne Asada Seasoning
• Carnitas Seasoning
• Chicken Tinga Seasoning
• Taco Seasoning (Plant-Based)