IIDASHOUTEN CO.,LTD.
https://yamagoiida.co.jp/- Local Specialities in Japan
- Booth number S4-N29-008
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Chiba Prefecture

Iida Shoten – A Trusted Seafood Processor from Choshi, Japan
Iida Shoten is a long-established seafood processor based in Choshi City, Chiba Prefecture, with a history dating back to the Meiji era. We specialize in boneless fish products, mainly mackerel, horse mackerel, Atka mackerel, and red fish. Each piece is carefully deboned by hand. Our products have ranked No.1 for two years in a row on a major Japanese e-commerce site out of over 200 million items.
At this exhibition, we are showcasing a wide variety of items including unsalted fillets, fish marinated in mirin or Saikyo miso, vinegared mackerel, fried horse mackerel, and small-cut fillets. All products are boneless, made from wild fish, and produced with minimal additives to meet global export standards.
We especially recommend our products for aging populations in Taiwan and Singapore, and for restaurants abroad offering Japanese dishes. Safe, easy to prepare, and full of flavor.
Please visit our booth to enjoy tasting samples at our mini open kitchen and learn simple cooking tips from the maker. Discover how easy and enjoyable fish can be—with Iida Shoten.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | Boneless mackerel, boneless horse mackerel, boneless Atka mackerel, boneless red fish, boneless mackerel fillet, boneless horse mackerel fillet, boneless Atka mackerel fillet, boneless red fish fillet, boneless saba, boneless aji, boneless hokke, boneless mackerel, boneless horse mackerel, boneless Atka mackerel, boneless red fish, mackerel flakes, saba flakes, mackerel flake, shredded mackerel, shredded saba, shredded mackerel fillet, retort pouch, preserved food, frozen fish, boneless fish |
Exhibit Product
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Boneless Aji Fry
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Target Sector
Japanese Restaurants, Asian Restaurants, Hotel Restaurants, Bento Shops, Seafood Restaurants, School Lunch Services, Cafeterias, Health-Conscious Consumers, Senior Citizens, Families with Children, Dual-Income Households, Supermarkets
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Usage Scenes(Usage/Recipies)
Japanese Restaurants, Asian Restaurants, Sushi Restaurants, Izakaya, Ramen Shops, Hotel Restaurants, Hotel Buffets, Resort Hotels, Catering Services, Bento Shops, Takeaway Meal Providers, Ready-to-Eat Meals, Prepared Foods, Convenience Stores, Supermarkets, Hypermarkets, Seafood Restaurants, Grilled Fish Restaurants, School Lunch Services, Institutional Catering, Corporate Cafeterias, Factory Cafeterias, Hospital Food Services, Nursing Homes, Elderly Care Facilities, Kindergartens, Daycare Centers, University Cafeterias, Staff Canteens, Central Kitchens, Meal Prep Services, Frozen Food Manufacturers, Food Processing Companies, Importers, Distributors, Wholesalers, Retail Chains, Online Grocery, E-commerce Food Stores, Home Meal Replacement (HMR), Health Food Stores, Health-Conscious Consumers, Low-Salt Diet, High-Protein Diet, Senior Citizens, Families with Children, Dual-Income Households, Busy Professionals, Home Cooking, Quick Meals, Easy Cooking, Time-Saving Meals
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Specialities,Sales point
This is a premium fried horse mackerel, carefully breaded by hand one piece at a time.
We use high-quality breadcrumbs to create a light and crispy texture when fried.
The soft and juicy mackerel meat goes very well with the crispy coating, making the taste easy to enjoy for overseas customers.
It can be used as a main dish for set meals, as well as for à la carte or combo menus, and simply frying it allows you to serve a consistent and reliable quality.
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Target Sector
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Boneless Mackerel Marinated in Mirin Sauce (horse mackerel/ atka mackerel/ red purch)
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Target Sector
Japanese Restaurants, Asian Restaurants, Hotel Restaurants, Bento Shops, Seafood Restaurants, School Lunch Services, Cafeterias, Health-Conscious Consumers, Senior Citizens, Families with Children, Dual-Income Households, Supermarkets
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Usage Scenes(Usage/Recipies)
Japanese Restaurants, Asian Restaurants, Sushi Restaurants, Izakaya, Ramen Shops, Hotel Restaurants, Hotel Buffets, Resort Hotels, Catering Services, Bento Shops, Takeaway Meal Providers, Ready-to-Eat Meals, Prepared Foods, Convenience Stores, Supermarkets, Hypermarkets, Seafood Restaurants, Grilled Fish Restaurants, School Lunch Services, Institutional Catering, Corporate Cafeterias, Factory Cafeterias, Hospital Food Services, Nursing Homes, Elderly Care Facilities, Kindergartens, Daycare Centers, University Cafeterias, Staff Canteens, Central Kitchens, Meal Prep Services, Frozen Food Manufacturers, Food Processing Companies, Importers, Distributors, Wholesalers, Retail Chains, Online Grocery, E-commerce Food Stores, Home Meal Replacement (HMR), Health Food Stores, Health-Conscious Consumers, Low-Salt Diet, High-Protein Diet, Senior Citizens, Families with Children, Dual-Income Households, Busy Professionals, Home Cooking, Quick Meals, Easy Cooking, Time-Saving Meals
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Specialities,Sales point
We pursued ideal ease of eating with a boneless design, eliminating the hassle of fish bones.
Only mackerel, salt, sugar, and hon-mirin (sweet rice wine) are used as ingredients, creating a simple flavor that brings out the natural taste of the fish.
It is ready to serve by simply grilling, making it ideal for izakaya and set-meal style restaurants.
It can also be used overseas with stable and consistent quality.
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Target Sector
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Boneless Shimesaba/ Yuzu Shimesaba
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Target Sector
Japanese Restaurants, Izakaya, Japanese Supermarkets, Asian Supermarkets
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Usage Scenes(Usage/Recipies)
Japanese Restaurants, Izakaya, Sushi Restaurants, Conveyor Belt Sushi, Kaiseki Restaurants, Washoku Restaurants, Seafood Restaurants, Tapas Bars, Hotel Restaurants, Ryokan Dining, Catering Services, Party Platters, Course Menus, Appetizers, Cold Dishes, Small Plates, Otsumami, Sake Pairing, Shochu Pairing, Wine Pairing, Ready-to-Serve Dishes, Defrost-and-Serve, No-Prep Seafood, Boneless Fish Dishes, Family-Friendly Menu, Senior-Friendly Food, Children-Friendly Food, Healthy Japanese Food, Light and Refreshing Dishes, Yuzu-Flavored Dishes, Premium Japanese Appetizers, Delicatessen, Gourmet Prepared Foods, Takeaway Foods, Ready-to-Eat Meals, Bento Items, Side Dishes, Home Dining, Home Drinking, Retail Delicatessen, Japanese Supermarkets, Asian Supermarkets, Overseas Japanese Grocery Stores, Export Products, Foodservice Ingredients, Professional Use, Central Kitchens, Airline Catering, Hotel Banquets, Inbound Tourism Restaurants, Authentic Japanese Cuisine, Traditional Japanese Food, Seasonal Menu Items, Summer Menu, Cold Seafood Dishes
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Specialities,Sales point
[Boneless, Pure and Straightforward Flavor]
All bones are carefully removed by hand, one by one. This removes the discomfort of small fish bones and allows you to enjoy the natural taste of the fish in every bite.
[Monde Selection Winner for 3 Consecutive Years – Premium Shime Saba]
Iida Shoten’s shime saba won the Monde Selection award for three consecutive years in 2016, 2017, and 2018.
It features a refined taste with mild acidity and gentle sweetness. From deboning and skin removal to vinegar curing, every step is done by hand by skilled craftsmen. This careful process brings out the full natural umami of the mackerel.
[Monde Selection Winner for 3 Consecutive Years – Premium Yuzu Shime Saba]
This yuzu shime saba is also a three-time Monde Selection winner, made from carefully selected fatty mackerel and finished by hand.
The mild vinegar flavor is balanced with the fresh aroma and light acidity of yuzu citrus. The soft texture and rich umami of the mackerel are elegantly enhanced by yuzu, creating a clean and premium taste.
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Target Sector
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Rough Shreded Boneless Mackerel
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Target Sector
Japanese Restaurants, Asian Restaurants, Hotel Restaurants, Bento Shops, Seafood Restaurants, School Lunch Services, Cafeterias, Health-Conscious Consumers, Senior Citizens, Families with Children, Dual-Income Households, Supermarkets
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Usage Scenes(Usage/Recipies)
Japanese Restaurants, Asian Restaurants, Sushi Restaurants, Izakaya, Ramen Shops, Hotel Restaurants, Hotel Buffets, Resort Hotels, Catering Services, Bento Shops, Takeaway Meal Providers, Ready-to-Eat Meals, Prepared Foods, Convenience Stores, Supermarkets, Hypermarkets, Seafood Restaurants, Grilled Fish Restaurants, School Lunch Services, Institutional Catering, Corporate Cafeterias, Factory Cafeterias, Hospital Food Services, Nursing Homes, Elderly Care Facilities, Kindergartens, Daycare Centers, University Cafeterias, Staff Canteens, Central Kitchens, Meal Prep Services, Frozen Food Manufacturers, Food Processing Companies, Importers, Distributors, Wholesalers, Retail Chains, Online Grocery, E-commerce Food Stores, Home Meal Replacement (HMR), Health Food Stores, Health-Conscious Consumers, Low-Salt Diet, High-Protein Diet, Senior Citizens, Families with Children, Dual-Income Households, Busy Professionals, Home Cooking, Quick Meals, Easy Cooking, Time-Saving Meals
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Specialities,Sales point
[Boneless – Safe and Easy to Eat]
All bones are carefully removed by hand, one by one. There is no worry about small bones, so it is safe for children and seniors.
It is also recommended for people who do not like fish bones.
No need to remove bones during cooking, making fish dishes stress-free.
[Flaked Fish – Very Easy to Use]
Grilled mackerel is carefully flaked and packed in a retort pouch.
Because it is fully cooked, it is ready to eat as soon as you open it.
Simply place it on rice, or use it for ochazuke, rice balls, pasta, fried rice, salads, and many other dishes.
[No Additives – Natural Taste]
The only ingredients are mackerel and salt. No additives are used.
You can enjoy the natural flavor and umami of the fish.
The grilled mackerel is flaked into large, chunky pieces.
Perfect for health-conscious customers and families who prefer natural foods.
[Shelf-Stable – Ideal for Stocking]
Packed in a retort pouch, it can be stored at room temperature with no need for refrigeration or freezing.
It is convenient as a stock item and suitable for emergency food, outdoor use, and overseas export.
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Target Sector
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Sliced boneless salted mackerel
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Target Sector
Japanese Restaurants, Asian Restaurants, Hotel Restaurants, Bento Shops, Seafood Restaurants, School Lunch Services, Cafeterias, Health-Conscious Consumers, Senior Citizens, Families with Children, Dual-Income Households, Supermarkets
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Usage Scenes(Usage/Recipies)
Japanese Restaurants, Asian Restaurants, Sushi Restaurants, Izakaya, Ramen Shops, Hotel Restaurants, Hotel Buffets, Resort Hotels, Catering Services, Bento Shops, Takeaway Meal Providers, Ready-to-Eat Meals, Prepared Foods, Convenience Stores, Supermarkets, Hypermarkets, Seafood Restaurants, Grilled Fish Restaurants, School Lunch Services, Institutional Catering, Corporate Cafeterias, Factory Cafeterias, Hospital Food Services, Nursing Homes, Elderly Care Facilities, Kindergartens, Daycare Centers, University Cafeterias, Staff Canteens, Central Kitchens, Meal Prep Services, Frozen Food Manufacturers, Food Processing Companies, Importers, Distributors, Wholesalers, Retail Chains, Online Grocery, E-commerce Food Stores, Home Meal Replacement (HMR), Health Food Stores, Health-Conscious Consumers, Low-Salt Diet, High-Protein Diet, Senior Citizens, Families with Children, Dual-Income Households, Busy Professionals, Home Cooking, Quick Meals, Easy Cooking, Time-Saving Meals
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Specialities,Sales point
[Easy to Eat – Boneless Fish]
All small bones are carefully removed by hand, one by one. This means no worry about fish bones while eating, allowing you to enjoy the taste more comfortably.
Because the fish is boneless, it is safe and easy to eat for children, seniors, and people who usually avoid fish because removing bones is troublesome.
It also saves time during cooking, so you can enjoy your meal without stress.
[Only Two Ingredients: Mackerel and Salt]
We use only mackerel and salt as ingredients, with no additives at all.
This allows you to enjoy the natural flavor of the fish in a simple and easy way.
[No Knife Needed – Easy to Cook]
Perfect for busy mornings or a quick dinner.
The mackerel fillet is pre-cut into 20g portions, so no knife is needed and it is ready to cook as is.
Just grill it to enjoy soft, juicy, and flavorful mackerel.
Great for lunch boxes and as a side dish or snack.
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Target Sector