New life style

1. Health-conscious adults (30s–60s)

Actively interested in daily health and wellbeing

Prefer natural, food-based nutrition over multiple supplements

Want a simple way to cover nutritional basics

2. Busy families and parents

Limited time for meal preparation

Looking for something safe and suitable for the whole family

Want to reduce the stress of daily nutrition management

3. Beauty- and wellness-focused consumers

Interested in skin, hair, and overall condition

Believe in supporting beauty from within

Value plant-based and organic ingredients

4. People experiencing life-stage changes

Pregnancy, breastfeeding, or other lifestyle transitions

Concerned about nutritional balance

Prefer gentle, daily support rather than many supplements

5. Seniors

Eating smaller meals but still needing adequate nutrition

Want something easy to consume and digest

Prefer simple, daily nutrition support

1. Morning nutrition support

When breakfast is rushed or skipped

As a simple base to start the day

2. On days with unbalanced meals

After eating out or relying on convenience foods

During busy workdays or travel

3. Daily family health routine

A shared nutrition habit for all ages

Used at different times of the day by different family members

4. General condition and wellbeing support

During seasonal changes

When feeling run down or low in energy

5. Beauty and inner care

Added to smoothies or yoghurt

As part of a daily self-care routine

6. After light exercise or active days

Yoga, walking, or casual workouts

Not as a sports protein, but as overall nutritional support

7. Pregnancy, breastfeeding, and lifestyle changes

When appetite or diet is inconsistent

As gentle, daily nutritional support

8. Senior nutrition support

Mixed into drinks or soups

To supplement meals without increasing food volume

1. Covers daily nutritional basics in one serving

Provides a balanced mix of vitamins, minerals, and plant-based protein, reducing the need for multiple supplements.

2. Made with natural, plant-based ingredients

Uses nutrients derived from whole, natural sources rather than synthetic vitamins.

3. Suitable for the whole family

Designed to support different ages and life stages, making it a household staple.

4. Supports meals rather than replacing them

Complements everyday eating habits without forcing dietary restrictions.

5. Easy to prepare and easy to continue

Just mix with water or plant-based milk—simple enough to become a daily habit.

6. Supports overall condition and beauty from within

Focused on maintaining balance and wellbeing rather than targeting specific symptoms.

7. Aligns with clean and organic values

Appeals to consumers who care about ingredient quality, sourcing, and transparency.

JAPAN ： Both direct and indirect transactions are acceptable

AUSTRALIA ： Direct transactions only