Happify

Organic & Natural Stores (customers)
Gyms
High end convenience stores

Quick breakfast on busy mornings
A snack to satisfy hunger at work or school
Protein boost after workouts or exercise
Convenient nutrition on the go
A healthy, wellness-focused snack anytime

Delicious way to get protein, vitamins, and probiotics
Quick and convenient nutrition for busy mornings or on-the-go
Made with organic ingredients for health-conscious lifestyles
Perfect for a snack or wellness-focused lifestyle
Vegan
Gluten free
Dairy free
Soy Free

1. Health-conscious adults (30s–60s)

Actively interested in daily health and wellbeing

Prefer natural, food-based nutrition over multiple supplements

Want a simple way to cover nutritional basics

2. Busy families and parents

Limited time for meal preparation

Looking for something safe and suitable for the whole family

Want to reduce the stress of daily nutrition management

3. Beauty- and wellness-focused consumers

Interested in skin, hair, and overall condition

Believe in supporting beauty from within

Value plant-based and organic ingredients

4. People experiencing life-stage changes

Pregnancy, breastfeeding, or other lifestyle transitions

Concerned about nutritional balance

Prefer gentle, daily support rather than many supplements

5. Seniors

Eating smaller meals but still needing adequate nutrition

Want something easy to consume and digest

Prefer simple, daily nutrition support

1. Morning nutrition support

When breakfast is rushed or skipped

As a simple base to start the day

2. On days with unbalanced meals

After eating out or relying on convenience foods

During busy workdays or travel

3. Daily family health routine

A shared nutrition habit for all ages

Used at different times of the day by different family members

4. General condition and wellbeing support

During seasonal changes

When feeling run down or low in energy

5. Beauty and inner care

Added to smoothies or yoghurt

As part of a daily self-care routine

6. After light exercise or active days

Yoga, walking, or casual workouts

Not as a sports protein, but as overall nutritional support

7. Pregnancy, breastfeeding, and lifestyle changes

When appetite or diet is inconsistent

As gentle, daily nutritional support

8. Senior nutrition support

Mixed into drinks or soups

To supplement meals without increasing food volume

1. Covers daily nutritional basics in one serving

Provides a balanced mix of vitamins, minerals, and plant-based protein, reducing the need for multiple supplements.

2. Made with natural, plant-based ingredients

Uses nutrients derived from whole, natural sources rather than synthetic vitamins.

3. Suitable for the whole family

Designed to support different ages and life stages, making it a household staple.

4. Supports meals rather than replacing them

Complements everyday eating habits without forcing dietary restrictions.

5. Easy to prepare and easy to continue

Just mix with water or plant-based milk—simple enough to become a daily habit.

6. Supports overall condition and beauty from within

Focused on maintaining balance and wellbeing rather than targeting specific symptoms.

7. Aligns with clean and organic values

Appeals to consumers who care about ingredient quality, sourcing, and transparency.

Primary Targets

Health-conscious adults who want high-quality plant-based protein daily

Busy individuals who may not get enough protein from meals alone

People in life stages like dieting, postpartum, or child-rearing seeking balanced nutrition

Growing children and seniors with smaller appetites

Those who exercise regularly and want to maintain or build muscle

Secondary Targets

Vegans and vegetarians

People who cannot consume dairy or animal-based protein

Consumers focused on beauty and overall wellbeing

Protein supplementation on busy days

Morning meal or additional nutrition to breakfast

Post-workout or after training recovery

Diet and weight management support

Nutritional backup on days when meals are insufficient

Protein support for children or seniors

Daily routine to maintain beauty and overall condition

Plant-based protein with a perfect amino acid balance (Amino Score 100)
Combines multiple plant protein sources to provide all essential amino acids.

Certified organic ingredients
ACO and USDA certified, with no pesticides, synthetic chemicals, or GMOs.

High protein content, gentle on digestion
Plant-based yet high in protein, easy to digest, and suitable for daily use.

Additional nutrition beyond protein
Includes sacha inchi for omega-3 and omega-6, offering extra nutritional benefits.

Suitable for a wide range of lifestyles
Vegan, gluten-free, dairy-free, and safe for family use.

Natural and enjoyable flavors
Available in Original, Strawberry, and Raw Chocolate, using whole-food ingredients.

Daily support for health and body maintenance