HEDONYA UMAMI LONDON DRY GIN 40%

Hedonya targets Millennials as the primary consumer group, with Generation X and Generation Z driving both current volume and future growth. The brand is built for flavour-led consumers who actively trade up and expect clear differentiation versus standard gin and RTD offerings. From a commercial standpoint, Hedonya delivers strong shelf impact, bold and recognisable flavour profiles, and consistent quality, supporting both trial and repeat purchase. The range is positioned to work across on-trade and off-trade, offering distributors and retailers a contemporary European brand that adds value to the premium segment, supports rotation, and contributes to sustainable category growth rather than short-term novelty.

Hedonya is positioned for multiple high-frequency consumption occasions, including on-trade cocktail service, casual on-trade mixed drinks, and premium at-home consumption. The gin range performs strongly in classic and contemporary cocktails, supporting menu placement and repeat orders, while RTD formats are optimised for immediate consumption occasions such as social gatherings, casual dining, outdoor events and convenience-led purchases. The portfolio supports both planned purchase and impulse buy behaviour, delivering strong rotation across bar, retail and convenience channels, and driving incremental volume within the premium spirits and RTD categories.

Clear flavour differentiation versus standard gin and RTD offerings, delivering immediate consumer recognition and trial. Strong shelf and back-bar impact supported by modern, premium branding. Flexible range suitable for both on-trade and off-trade, enabling broad distribution and multiple consumption occasions. Consistent quality and scalable supply ensure reliability for long-term listings. Positioned to drive repeat purchase, healthy rotation and sustainable growth within the premium spirits and RTD segments.

JAPAN ： Both direct and indirect transactions are acceptable

LITHUANIA ： Both direct and indirect transactions are acceptable

LATVIA ： Both direct and indirect transactions are acceptable

DENMARK ： Both direct and indirect transactions are acceptable

GERMANY ： Both direct and indirect transactions are acceptable