Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

IeyasuB

  • Beer
  • Target Sector

    Liquor stores, restaurants, izakaya, bars, hotels, souvenir shops, tourists

  • Usage Scenes(Usage/Recipies)

    Liquor stores, restaurants, izakaya, bars, hotels, souvenir shops, tourists

  • Specialities,Sales point

    This craft beer was created by our company, which was born in Okazaki, and is inspired by Tokugawa Ieyasu, who was born in Okazaki. It uses Okazaki's ancient purple barley, cultivated in-house, as part of its ingredients, and adds a bitter accent with reishi mushrooms, which Tokugawa Ieyasu, known for being a Chinese medicine enthusiast, liked to drink. The product name is a play on words between the beer style ESB (Extra Special Bitter) and Ieyasu (Ieyasu).

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

Size / capacity 330ml, 500ml, 9liter, 20liter
Ingredients Malt, purple barley, hops, reishi mushroom, sugar
Expiration date 1year from manufactured date

Hyappa Brews

http://hyappabrews.com
  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Gamagori City
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Exports from Japan
  • Booth number S2-S38-004
Exhibited products Ieyasu B - Extra Special Bitter, Gamagoen - Golden Ale, GIPA - Gamagori Mikan IPA, Craft Beer, Japanese Craft Beer, OEM Craft Beer

Phenowin, Olive Mill Water Polyphenol Extract, Symergy Snap -Olive Polyphenol-Fortified Honey, Hyappa Drops - Olive Polyphenol-Fortified Honey