HEDONYA ORIGINAL 40% LONDON DRY GIN

Hedonya targets Millennials as the primary consumer group, with Generation X and Generation Z driving both current volume and future growth. The brand is built for flavour-led consumers who actively trade up and expect clear differentiation versus standard gin and RTD offerings. From a commercial standpoint, Hedonya delivers strong shelf impact, bold and recognisable flavour profiles, and consistent quality, supporting both trial and repeat purchase. The range is positioned to work across on-trade and off-trade, offering distributors and retailers a contemporary European brand that adds value to the premium segment, supports rotation, and contributes to sustainable category growth rather than short-term novelty.

Hedonya is positioned for multiple high-frequency consumption occasions, including on-trade cocktail service, casual on-trade mixed drinks, and premium at-home consumption. The gin range performs strongly in classic and contemporary cocktails, supporting menu placement and repeat orders, while RTD formats are optimised for immediate consumption occasions such as social gatherings, casual dining, outdoor events and convenience-led purchases. The portfolio supports both planned purchase and impulse buy behaviour, delivering strong rotation across bar, retail and convenience channels, and driving incremental volume within the premium spirits and RTD categories.

Premium quality positioning offered at a highly competitive and accessible price point, enabling strong value perception for both trade and consumers. Clearly differentiated flavour-led portfolio comprising three core gin SKUs plus a non-alcoholic gin, supporting range depth and menu versatility. Complemented by two RTD variants designed for high-velocity sales and convenience-led occasions. Strong shelf and back-bar impact, consistent quality and scalable supply make the range well suited for both on-trade and off-trade distribution, driving repeat purchase, healthy rotation and sustainable category growth.

JAPAN ： Both direct and indirect transactions are acceptable

LATVIA ： Both direct and indirect transactions are acceptable

GERMANY ： Both direct and indirect transactions are acceptable

DENMARK ： Both direct and indirect transactions are acceptable

ESTONIA ： Both direct and indirect transactions are acceptable

LITHUANIA ： Both direct and indirect transactions are acceptable