Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Honeybush

  • Import to Japan Support
  • Tea
  • Organic Products
  • Health drinks
  • Target Sector

    Tea wholesaler
    Health conscious beverage consumers
    Speciality food and beverage industry
    Cosmetic and skincare industry
    Nutraceutical and Wellness Industry

  • Usage Scenes(Usage/Recipies)

    1. Premium Slow-Life Cafés
    Served as a high-end, caffeine-free herbal tea to customers seeking relaxation and "me-time."

    2. Mixology & Cocktail Bars
    Used as a botanical infusion in artisanal cocktails, mocktails, and syrups.

    3. Nightly Wind-Down Ritual
    Consumed before bed as a natural sleep aid and stress reliever.

    4. Post-Meal Digestif
    Offered after meals in restaurants to aid digestion and soothe the stomach.

    5. Skincare & Beauty Therapy
    Applied in spas or at-home routines as a facial toner or bath soak for anti-aging benefits.

    6. Menopause Symptom Relief
    Used as a daily herbal remedy by women to manage hot flushes naturally.

    7. Functional Iced Tea
    Consumed as a refreshing, guilt-free alternative to sugary drinks during summer.

  • Specialities,Sales point

    1. The Anti-Aging Molecule (Mangiferin)
    Honeybush is one of the richest natural sources of Mangiferin (a super-antioxidant also found in mangoes), which is directly linked to skin health and cellular repair.

    2. The Two Crops in One Advantage
    Don't just sell a tea; sell a raw material. Unfermented (Green) Honeybush retains significantly higher antioxidant levels, while Fermented offers the deep, sweet honey-vanilla flavor . This versatility allows buyers to source one plant for two distinct markets: wellness beverages and cosmetic ingredients .

    3. The Sustainability Guarantee (Fynbos Biodiversity)
    Honeybush is a pioneer species that helps regenerate degraded soil and suppress invasive weeds. For ESG-conscious Japanese corporations, this moves the product from a simple purchase to a biodiversity partnership.

    4. The Farmer's Brew Strength
    Honeybush can be simmered for 10-20 minutes without becoming bitter, releasing deeper sweetness and minerals. Perfect for the food service industry (restaurants/cafes) where consistency and robustness are key.

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    SOUTH AFRICA : Both direct and indirect transactions are acceptable

Size / capacity Honeybush is sold in 20kg bags.
Fermented Honeybush Fine Cut
Fermented Honeybush Coarse Cut
Fermented Honeybush Dust
Green Honeybush Fine Cut
Green Honeybush Coarse Cut

Manufacturer's Suggested Retail Price R90.00 to R95. 00 / kg EXCL, FOB (organic certified)
R80.00 to R85.00 / kg EXCL, FOB (conventional)
Ingredients Fermented Honeybush Fine Cut
Fermented Honeybush Coarse Cut
Fermented Honeybush Dust
Green Honeybush Fine Cut
Green Honeybush Coarse Cut
Requisite documents/ certification Organic JAS Mark
EU Organic Certification
Expiration date 'n.a.
Special Remarks Organic Certified Honeybush and Conventional Honeybush from South Africa
Catalog PDF file

Elana le Grange

  • Overseas exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Republic of South Africa
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • World Food
  • Booth number S4-B41