Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Yamadaya Manju

  • Japanese sweets
  • Target Sector

    Department stores
    Premium supermarkets
    Luxury hotels
    Japanese restaurants

  • Usage Scenes(Usage/Recipies)

    Foreign customers who are interested in traditional Japanese sweets and Japanese cuisine, as well as health-conscious international consumers. Japanese individuals who travel abroad frequently for business or have experience living overseas.

  • Specialities,Sales point

    Founded in 1867 (Keio 3), Yamadaya has preserved its traditional flavor through a closely guarded family succession, passed down from one generation to the next.
    Made with carefully selected Hokkaido-grown azuki beans, our smooth red bean paste is meticulously refined and wrapped in an exceptionally thin layer of dough. These bite-sized manju are characterized by their moderate sweetness and clean, refreshing finish.
    During the summer, we recommend enjoying them frozen for a different texture and flavor experience.

  • Countries of Trade

    HONG KONG : Indirect transactions only

    KOREA : Indirect transactions only

    U.A.E. : Indirect transactions only

    VIET NAM : Indirect transactions only

    THAILAND : Indirect transactions only

    SINGAPORE : Indirect transactions only

    TAIWAN : Indirect transactions only

Size / capacity Depth 145 mm × Width 100 mm × Height 36 mm
Manufacturer's Suggested Retail Price ¥1,134 yen (tax included) / ¥1,050 yen (tax excluded)
Ingredients Azuki beans, sugar (white refined sugar, granulated sugar), wheat flour
Requisite documents/ certification FDA
Expiration date Shelf life: 45 days at room temperature after production / 12 months frozen after production.

Ehime Food Export Council

https://yamadayamanju.jp/
  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Ehime Food Export Council
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Processed Food
  • Booth number E6-Q64-005
Exhibited products Yamadaya Manju – Premium Azuki Bean Sweet
KIRA – Premium Sweet Red Bean Soup