Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Salsa de Yamita

  • Liquid Seasoning
  • Savoury snacks
  • Crackers
  • Finger Food
  • Popcorn
  • Target Sector

    This product is designed for import food distributors, wholesalers, supermarkets, grocery retailers, convenience stores, mass retailers, e-commerce operators, Mexican restaurants, izakaya and bar concepts, hotels, and catering businesses.

    Based on a nationally popular hot sauce in Mexico—often described as “a bottle in every household”—Salsa de Yamita is a versatile mildly spicy sauce developed for the Japanese market. It introduces new consumption styles that are still emerging in Japan, such as adding hot sauce to snacks or combining chili with fresh fruit.

    The sauce pairs well with snack foods, fried items, and alcoholic beverages, making it suitable for both retail and foodservice channels. Beyond Mexican restaurants, it can be introduced as a differentiation item in izakaya, fast-casual concepts, hotel breakfast buffets, and international food sections.

  • Usage Scenes(Usage/Recipies)

    ・Topping for potato chips and popcorn
    ・Flavor-enhancing sauce for fried chicken, French fries, and other fried dishes
    ・Accent for breakfast egg dishes
    ・Topping for fresh-cut fruits (mango, pineapple, watermelon, etc.)
    ・Enhancement for beer, craft beer, and beer cocktails
    ・Suitable for BBQs and outdoor events
    ・Condiment option for hotel buffets

    In Mexico, this versatile sauce is enjoyed daily not only with snacks and fruits, but even with beer. It offers a well-balanced combination of acidity, heat, and umami, making it approachable and appealing to Japanese consumers.

    As a tabletop bottle condiment, it encourages frequent use and repeat purchases. It can also be utilized as a tool for flavor customization, menu differentiation, and increasing average customer spending.

  • Countries of Trade

    JAPAN : Direct transactions only

Size / capacity 300ml

3HERMANOS FOODS

https://shop.tacos3hermanos.jp/
  • Japan exhibitors
  • Exportable
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Start up
  • Booth number E7-DD14-013
Exhibited products Frozen Tacos,Tortillas,Sarsa