Uwajima Jako-ten Rice

For Ehime fairs, mail-order sales, and catalog promotions.

Targeted primarily at men and women in their 40s to 70s, including tourists and returning visitors, as well as health-conscious drivers.

Chosen as a light, non-bulky souvenir that captures the authentic local flavor of Ehime—ideal for sharing with colleagues or relatives.

[After purchasing as a souvenir, simply take it home and serve it as part of dinner: → Just heat it in the microwave. Even after a busy day, you can enjoy a proper, satisfying meal with no hassle.]

[Perfect as a meal while traveling—at your accommodation, during car camping, or on a ferry: → Shelf-stable at room temperature with no refrigeration required. Lightweight and compact, making it convenient for meals on the go or as an emergency food запас.]

This seasoned rice is made with Uwajima-produced “Jako-ten” fish cake, offering an authentic taste of Ehime.

In addition to carrots and burdock root, it is blended with domestically grown glutinous barley (Kirari Mochi), providing a source of dietary fiber.

Simply heat in the microwave for easy preparation. As it contains no wheat, it can be recommended to a wide range of customers.

JAPAN ： Both direct and indirect transactions are acceptable

Others ： Indirect transactions only