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Target Sector
1. Urban Lifestyle Consumers
Premium yet approachable positioning appeals to metropolitan consumers seeking distinctive Japanese beverages with elegant branding.
2. Dessert Wine & Liqueur Drinkers
An ideal alternative to dessert wines, Moscato, or fruit liqueurs. Positioned as “Japanese Dessert Sake” with a unique cultural story.
3. New-to-Sake Consumers
Gentle sweetness and smooth texture lower the entry barrier, making it effective for market expansion beyond traditional sake drinkers.
4. Café, Restaurant & Hospitality Sector
Suitable for dessert pairings, tasting menus, and after-dinner drink programs. Expands sake into new on-premise occasions beyond food pairing.
5. Gift & Seasonal Demand
Elegant concept and refined presentation support premium gift positioning for holidays and special occasions.
Sweet Moon is designed not only to compete within the sake category, but to enter the broader dessert beverage segment—creating new revenue opportunities in international markets. -
Usage Scenes(Usage/Recipies)
1. After-Dinner Drink
Perfect as a dessert sake following fine dining or tasting menus. A refined alternative to dessert wine or liqueur.
2. Dessert Pairing
Pairs beautifully with chocolate, fruit-based desserts, pastries, and Japanese sweets, expanding sake into the dessert category.
3. Café & Boutique Hospitality Concepts
Ideal for modern cafés, lifestyle venues, and premium hotel lounges seeking unique Japanese beverages.
4. Private Evenings & Self-Indulgence
Designed for relaxed, intimate moments—an elegant drink for unwinding at the end of the day.
5. Gift & Seasonal Occasions
Suitable for holidays, Valentine’s Day, Mother’s Day, and special celebrations, supported by its romantic concept and premium presentation. -
Specialities,Sales point
1. Unique Positioning: “Japanese Dessert Sake”
Expands beyond traditional sake into the dessert wine and liqueur segment, creating a new revenue category rather than competing only within standard sake shelves.
2. Premium Yet Approachable Taste
Smooth texture and elegant sweetness lower the barrier for entry, attracting new-to-sake consumers and sweet wine drinkers.
3. Strong Differentiation in International Markets
Offers a culturally distinctive alternative to Moscato, late-harvest wines, or fruit liqueurs, supported by authentic Japanese craftsmanship.
4. Two Convenient Sizes (500ml & 180ml)
Smaller formats encourage trial purchases and are easy for first-time consumers to pick up. Ideal for both retail and on-premise programs.
5. Ready-to-Serve Format for Restaurants
Can be served directly from the bottle, simplifying operations and supporting labor efficiency in hospitality environments.
6. Gift & Lifestyle Appeal
Elegant branding and a romantic “moon” concept enhance premium gift positioning and seasonal sales opportunities.
7. Export-Ready & Scalable Supply
Flexible shipment options from trial lots to full containers, with full regulatory and documentation support.
- Countries of Trade
ALASKA : Both direct and indirect transactions are acceptable
ARGENTINA : Both direct and indirect transactions are acceptable
AUSTRALIA : Both direct and indirect transactions are acceptable
AUSTRIA : Both direct and indirect transactions are acceptable
BAHRAIN : Both direct and indirect transactions are acceptable
BRAZIL : Both direct and indirect transactions are acceptable
CANADA : Both direct and indirect transactions are acceptable
CAMBODIA : Both direct and indirect transactions are acceptable
CHILE : Both direct and indirect transactions are acceptable
CHINA : Both direct and indirect transactions are acceptable
COOK ISLANDS : Both direct and indirect transactions are acceptable
CZECH : Both direct and indirect transactions are acceptable
DENMARK : Both direct and indirect transactions are acceptable
ECUADOR : Both direct and indirect transactions are acceptable
ESTONIA : Both direct and indirect transactions are acceptable
FINLAND : Both direct and indirect transactions are acceptable
FRANCE : Both direct and indirect transactions are acceptable
FRENCH POLYNESIA : Both direct and indirect transactions are acceptable
GERMANY : Both direct and indirect transactions are acceptable
GREECE : Both direct and indirect transactions are acceptable
HAWAII : Both direct and indirect transactions are acceptable
HONG KONG : Both direct and indirect transactions are acceptable
HUNGARY : Both direct and indirect transactions are acceptable
INDIA : Both direct and indirect transactions are acceptable
INDONESIA : Both direct and indirect transactions are acceptable
IRELAND : Both direct and indirect transactions are acceptable
ITALY : Both direct and indirect transactions are acceptable
JORDAN : Both direct and indirect transactions are acceptable
KAZAKHSTAN : Both direct and indirect transactions are acceptable
KOREA : Both direct and indirect transactions are acceptable
LAOS : Both direct and indirect transactions are acceptable
LATVIA : Both direct and indirect transactions are acceptable
LITHUANIA : Both direct and indirect transactions are acceptable
MACAO : Both direct and indirect transactions are acceptable
MALAYSIA : Both direct and indirect transactions are acceptable
NETHERLANDS : Both direct and indirect transactions are acceptable
NEW CALEDONIA : Both direct and indirect transactions are acceptable
NEW ZEALAND : Both direct and indirect transactions are acceptable
PERU : Both direct and indirect transactions are acceptable
POLAND : Both direct and indirect transactions are acceptable
SAIPAN : Both direct and indirect transactions are acceptable
SAUDI ARABIA : Both direct and indirect transactions are acceptable
SINGAPORE : Both direct and indirect transactions are acceptable
SLOVAKIA : Both direct and indirect transactions are acceptable
SOLOMON : Both direct and indirect transactions are acceptable
SOUTH AFRICA : Both direct and indirect transactions are acceptable
SPAIN : Both direct and indirect transactions are acceptable
SWEDEN : Both direct and indirect transactions are acceptable
SWITZERLAND : Both direct and indirect transactions are acceptable
TAIWAN : Both direct and indirect transactions are acceptable
THAILAND : Both direct and indirect transactions are acceptable
TURKEY : Both direct and indirect transactions are acceptable
U.A.E. : Both direct and indirect transactions are acceptable
U.K. : Both direct and indirect transactions are acceptable
U.S.A. : Both direct and indirect transactions are acceptable
VANUATU : Both direct and indirect transactions are acceptable
VIET NAM : Both direct and indirect transactions are acceptable
Others : Both direct and indirect transactions are acceptable
| Size / capacity | 500ml、180ml |
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| Manufacturer's Suggested Retail Price | JPY2200(500ml) JPY660(180ml) |
| Ingredients | Premium Junmai Daiginjo Made with 100% Yamagata-grown sake rice “Dewa Sansan” & “Dewa no Sato” Polish Rate: 50% Crafted exclusively from premium sake rice cultivated in Yamagata Prefecture, Japan. Polished down to 50%, resulting in a refined, elegant, and aromatic profile. |
Hiten-nyo/CORTESE Co.,Ltd.
https://www.cortesecorp.com/- Japan exhibitors
- Exportable
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- SAKE JAPAN
- Booth number S3-K11
| Exhibited products | HITEN-NYO is a Japanese sake brand inspired by a celestial maiden dancing in the moonlight. Developed in collaboration with a traditional regional brewery, it combines authentic craftsmanship with modern branding and global market strategy. The lineup features “Shining Mist,” a sparkling sake with fine, lively bubbles perfect for celebrations, and “Sweet Moon,” a smooth dessert-style sake with gentle sweetness and an elegant finish. The brand is designed to appeal to both experienced sake drinkers and new consumers seeking a refined and approachable style. Beyond HITEN-NYO, CORTESE Co., Ltd. operates as a trading company handling a wide range of Japanese alcoholic beverages, including sake, Japanese wine, whisky, umeshu, and yuzu liqueur. We offer flexible export solutions from small trial lots to full-container shipments, with regulatory documentation and OEM support available. We welcome distribution partners interested in distinctive, high-quality Japanese beverages. |
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