Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Japanese sake Hiten-nyo Sweet moon

  • Japanese Sake
  • Target Sector

    1. Urban Lifestyle Consumers
    Premium yet approachable positioning appeals to metropolitan consumers seeking distinctive Japanese beverages with elegant branding.

    2. Dessert Wine & Liqueur Drinkers
    An ideal alternative to dessert wines, Moscato, or fruit liqueurs. Positioned as “Japanese Dessert Sake” with a unique cultural story.

    3. New-to-Sake Consumers
    Gentle sweetness and smooth texture lower the entry barrier, making it effective for market expansion beyond traditional sake drinkers.

    4. Café, Restaurant & Hospitality Sector
    Suitable for dessert pairings, tasting menus, and after-dinner drink programs. Expands sake into new on-premise occasions beyond food pairing.

    5. Gift & Seasonal Demand
    Elegant concept and refined presentation support premium gift positioning for holidays and special occasions.

    Sweet Moon is designed not only to compete within the sake category, but to enter the broader dessert beverage segment—creating new revenue opportunities in international markets.

  • Usage Scenes(Usage/Recipies)

    1. After-Dinner Drink
    Perfect as a dessert sake following fine dining or tasting menus. A refined alternative to dessert wine or liqueur.

    2. Dessert Pairing
    Pairs beautifully with chocolate, fruit-based desserts, pastries, and Japanese sweets, expanding sake into the dessert category.

    3. Café & Boutique Hospitality Concepts
    Ideal for modern cafés, lifestyle venues, and premium hotel lounges seeking unique Japanese beverages.

    4. Private Evenings & Self-Indulgence
    Designed for relaxed, intimate moments—an elegant drink for unwinding at the end of the day.

    5. Gift & Seasonal Occasions
    Suitable for holidays, Valentine’s Day, Mother’s Day, and special celebrations, supported by its romantic concept and premium presentation.

  • Specialities,Sales point

    1. Unique Positioning: “Japanese Dessert Sake”
    Expands beyond traditional sake into the dessert wine and liqueur segment, creating a new revenue category rather than competing only within standard sake shelves.

    2. Premium Yet Approachable Taste
    Smooth texture and elegant sweetness lower the barrier for entry, attracting new-to-sake consumers and sweet wine drinkers.

    3. Strong Differentiation in International Markets
    Offers a culturally distinctive alternative to Moscato, late-harvest wines, or fruit liqueurs, supported by authentic Japanese craftsmanship.

    4. Two Convenient Sizes (500ml & 180ml)
    Smaller formats encourage trial purchases and are easy for first-time consumers to pick up. Ideal for both retail and on-premise programs.

    5. Ready-to-Serve Format for Restaurants
    Can be served directly from the bottle, simplifying operations and supporting labor efficiency in hospitality environments.

    6. Gift & Lifestyle Appeal
    Elegant branding and a romantic “moon” concept enhance premium gift positioning and seasonal sales opportunities.

    7. Export-Ready & Scalable Supply
    Flexible shipment options from trial lots to full containers, with full regulatory and documentation support.

  • Countries of Trade

    ALASKA : Both direct and indirect transactions are acceptable

    ARGENTINA : Both direct and indirect transactions are acceptable

    AUSTRALIA : Both direct and indirect transactions are acceptable

    AUSTRIA : Both direct and indirect transactions are acceptable

    BAHRAIN : Both direct and indirect transactions are acceptable

    BRAZIL : Both direct and indirect transactions are acceptable

    CANADA : Both direct and indirect transactions are acceptable

    CAMBODIA : Both direct and indirect transactions are acceptable

    CHILE : Both direct and indirect transactions are acceptable

    CHINA : Both direct and indirect transactions are acceptable

    COOK ISLANDS : Both direct and indirect transactions are acceptable

    CZECH : Both direct and indirect transactions are acceptable

    DENMARK : Both direct and indirect transactions are acceptable

    ECUADOR : Both direct and indirect transactions are acceptable

    ESTONIA : Both direct and indirect transactions are acceptable

    FINLAND : Both direct and indirect transactions are acceptable

    FRANCE : Both direct and indirect transactions are acceptable

    FRENCH POLYNESIA : Both direct and indirect transactions are acceptable

    GERMANY : Both direct and indirect transactions are acceptable

    GREECE : Both direct and indirect transactions are acceptable

    HAWAII : Both direct and indirect transactions are acceptable

    HONG KONG : Both direct and indirect transactions are acceptable

    HUNGARY : Both direct and indirect transactions are acceptable

    INDIA : Both direct and indirect transactions are acceptable

    INDONESIA : Both direct and indirect transactions are acceptable

    IRELAND : Both direct and indirect transactions are acceptable

    ITALY : Both direct and indirect transactions are acceptable

    JORDAN : Both direct and indirect transactions are acceptable

    KAZAKHSTAN : Both direct and indirect transactions are acceptable

    KOREA : Both direct and indirect transactions are acceptable

    LAOS : Both direct and indirect transactions are acceptable

    LATVIA : Both direct and indirect transactions are acceptable

    LITHUANIA : Both direct and indirect transactions are acceptable

    MACAO : Both direct and indirect transactions are acceptable

    MALAYSIA : Both direct and indirect transactions are acceptable

    NETHERLANDS : Both direct and indirect transactions are acceptable

    NEW CALEDONIA : Both direct and indirect transactions are acceptable

    NEW ZEALAND : Both direct and indirect transactions are acceptable

    PERU : Both direct and indirect transactions are acceptable

    POLAND : Both direct and indirect transactions are acceptable

    SAIPAN : Both direct and indirect transactions are acceptable

    SAUDI ARABIA : Both direct and indirect transactions are acceptable

    SINGAPORE : Both direct and indirect transactions are acceptable

    SLOVAKIA : Both direct and indirect transactions are acceptable

    SOLOMON : Both direct and indirect transactions are acceptable

    SOUTH AFRICA : Both direct and indirect transactions are acceptable

    SPAIN : Both direct and indirect transactions are acceptable

    SWEDEN : Both direct and indirect transactions are acceptable

    SWITZERLAND : Both direct and indirect transactions are acceptable

    TAIWAN : Both direct and indirect transactions are acceptable

    THAILAND : Both direct and indirect transactions are acceptable

    TURKEY : Both direct and indirect transactions are acceptable

    U.A.E. : Both direct and indirect transactions are acceptable

    U.K. : Both direct and indirect transactions are acceptable

    U.S.A. : Both direct and indirect transactions are acceptable

    VANUATU : Both direct and indirect transactions are acceptable

    VIET NAM : Both direct and indirect transactions are acceptable

    Others : Both direct and indirect transactions are acceptable

Size / capacity 500ml、180ml
Manufacturer's Suggested Retail Price JPY2200(500ml)  JPY660(180ml)
Ingredients Premium Junmai Daiginjo
Made with 100% Yamagata-grown sake rice
“Dewa Sansan” & “Dewa no Sato”
Polish Rate: 50%

Crafted exclusively from premium sake rice cultivated in Yamagata Prefecture, Japan.
Polished down to 50%, resulting in a refined, elegant, and aromatic profile.

Hiten-nyo/CORTESE Co.,Ltd.

https://www.cortesecorp.com/
  • Japan exhibitors
  • Exportable
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • SAKE JAPAN
  • Booth number S3-K11
Exhibited products HITEN-NYO is a Japanese sake brand inspired by a celestial maiden dancing in the moonlight. Developed in collaboration with a traditional regional brewery, it combines authentic craftsmanship with modern branding and global market strategy.

The lineup features “Shining Mist,” a sparkling sake with fine, lively bubbles perfect for celebrations, and “Sweet Moon,” a smooth dessert-style sake with gentle sweetness and an elegant finish. The brand is designed to appeal to both experienced sake drinkers and new consumers seeking a refined and approachable style.

Beyond HITEN-NYO, CORTESE Co., Ltd. operates as a trading company handling a wide range of Japanese alcoholic beverages, including sake, Japanese wine, whisky, umeshu, and yuzu liqueur. We offer flexible export solutions from small trial lots to full-container shipments, with regulatory documentation and OEM support available.

We welcome distribution partners interested in distinctive, high-quality Japanese beverages.