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Target Sector
Urban consumers and new sake drinkers seeking premium yet approachable Japanese sparkling beverages.
“Shining Mist” is ideally positioned as Japanese Sparkling Sake for toasts, celebrations, and special occasions. Its elegant effervescence, modern presentation, and approachable taste profile make it particularly attractive in metropolitan markets, upscale restaurants, and lifestyle-focused retail environments.
It appeals to consumers who enjoy sparkling wine or champagne but are looking for a distinctive Japanese alternative with strong visual impact and contemporary branding. -
Usage Scenes(Usage/Recipies)
1. Celebratory Toasts
Ideal for birthdays, anniversaries, corporate events, and festive gatherings. A refined alternative to champagne.
2. Aperitif Service
Perfect as a pre-dinner drink in restaurants and bars. Its light, refreshing bubbles stimulate the palate and pair well with appetizers.
3. Girls’ Nights & Social Gatherings**
Stylish and approachable, appealing to consumers who enjoy sparkling wine and contemporary lifestyle branding.
4. Special Occasions & Seasonal Events
Suitable for holiday celebrations, New Year’s events, and luxury hospitality settings.
5. Bottle-Serve Concept
The 330ml bottle can be served directly, making it practical for busy venues while maintaining a premium presentation.
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Specialities,Sales point
1. Clear Market Differentiation
Positioned as “Japanese Sparkling Sake”, offering a unique alternative to champagne and prosecco. Expands beyond traditional sake shelves into the sparkling and celebration category.
2. Access to New Consumer Segments
Appeals to urban, lifestyle-oriented consumers and sparkling wine drinkers. Effective for attracting younger demographics and female customers who may not typically purchase sake.
3. Premium Visual Impact = Higher Sell-Through
The distinctive blue bottle stands out strongly on shelves and in restaurants, encouraging impulse purchases and social media visibility.
4. 330ml Ready-to-Serve Format = Operational Advantage
Bottle-serve format reduces labor, speeds up service, and improves table turnover—particularly valuable in labor-short restaurant environments.
5. Strong Margin Potential
Premium positioning with accessible taste profile supports competitive pricing strategies while maintaining attractive margins in both retail and on-premise channels.
6. Flexible & Scalable Supply
Available for small trial orders through pallet and full-container shipments. Full export documentation and regulatory support provided. - Countries of Trade
ALASKA : Both direct and indirect transactions are acceptable
ARGENTINA : Both direct and indirect transactions are acceptable
AUSTRALIA : Both direct and indirect transactions are acceptable
AUSTRIA : Both direct and indirect transactions are acceptable
BAHRAIN : Both direct and indirect transactions are acceptable
BELGIUM : Both direct and indirect transactions are acceptable
BRAZIL : Both direct and indirect transactions are acceptable
CANADA : Both direct and indirect transactions are acceptable
CAMBODIA : Both direct and indirect transactions are acceptable
CHILE : Both direct and indirect transactions are acceptable
CHINA : Both direct and indirect transactions are acceptable
COOK ISLANDS : Both direct and indirect transactions are acceptable
CZECH : Both direct and indirect transactions are acceptable
DENMARK : Both direct and indirect transactions are acceptable
ECUADOR : Both direct and indirect transactions are acceptable
ESTONIA : Both direct and indirect transactions are acceptable
FINLAND : Both direct and indirect transactions are acceptable
FRANCE : Both direct and indirect transactions are acceptable
FRENCH POLYNESIA : Both direct and indirect transactions are acceptable
Others : Both direct and indirect transactions are acceptable
GERMANY : Both direct and indirect transactions are acceptable
GREECE : Both direct and indirect transactions are acceptable
HAWAII : Both direct and indirect transactions are acceptable
HONG KONG : Both direct and indirect transactions are acceptable
HUNGARY : Both direct and indirect transactions are acceptable
INDIA : Both direct and indirect transactions are acceptable
INDONESIA : Both direct and indirect transactions are acceptable
IRELAND : Both direct and indirect transactions are acceptable
ISRAEL : Both direct and indirect transactions are acceptable
ITALY : Both direct and indirect transactions are acceptable
JORDAN : Both direct and indirect transactions are acceptable
KAZAKHSTAN : Both direct and indirect transactions are acceptable
KOREA : Both direct and indirect transactions are acceptable
LAOS : Both direct and indirect transactions are acceptable
LATVIA : Both direct and indirect transactions are acceptable
LITHUANIA : Both direct and indirect transactions are acceptable
MACAO : Both direct and indirect transactions are acceptable
MALAYSIA : Both direct and indirect transactions are acceptable
MYANMAR : Both direct and indirect transactions are acceptable
NETHERLANDS : Both direct and indirect transactions are acceptable
NEW CALEDONIA : Both direct and indirect transactions are acceptable
NEW ZEALAND : Both direct and indirect transactions are acceptable
PERU : Both direct and indirect transactions are acceptable
PHILIPPINES : Both direct and indirect transactions are acceptable
POLAND : Both direct and indirect transactions are acceptable
SAIPAN : Both direct and indirect transactions are acceptable
SAUDI ARABIA : Both direct and indirect transactions are acceptable
SINGAPORE : Both direct and indirect transactions are acceptable
SLOVAKIA : Both direct and indirect transactions are acceptable
SOLOMON : Both direct and indirect transactions are acceptable
SOUTH AFRICA : Both direct and indirect transactions are acceptable
SPAIN : Both direct and indirect transactions are acceptable
SWEDEN : Both direct and indirect transactions are acceptable
SWITZERLAND : Both direct and indirect transactions are acceptable
TAIWAN : Both direct and indirect transactions are acceptable
THAILAND : Both direct and indirect transactions are acceptable
TURKEY : Both direct and indirect transactions are acceptable
U.A.E. : Both direct and indirect transactions are acceptable
U.K. : Both direct and indirect transactions are acceptable
U.S.A. : Both direct and indirect transactions are acceptable
VANUATU : Both direct and indirect transactions are acceptable
VIET NAM : Both direct and indirect transactions are acceptable
| Size / capacity | 330ml |
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| Manufacturer's Suggested Retail Price | JPY1200 |
| Ingredients | 100% Yamagata-grown sake rice “Dewa no Sato” Rice Koji Carbon dioxide (for natural effervescence) Shining Mist is crafted using 100% premium sake rice “Dewa no Sato” from Yamagata Prefecture, polished to 60% (Seimai Buai 60%), placing it in the Junmai Daiginjo class. By combining high-grade rice polishing with traditional koji fermentation techniques, it delivers refined elegance, purity, and |
Hiten-nyo/CORTESE Co.,Ltd.
https://www.cortesecorp.com/- Japan exhibitors
- Exportable
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- SAKE JAPAN
- Booth number S3-K11
| Exhibited products | HITEN-NYO is a Japanese sake brand inspired by a celestial maiden dancing in the moonlight. Developed in collaboration with a traditional regional brewery, it combines authentic craftsmanship with modern branding and global market strategy. The lineup features “Shining Mist,” a sparkling sake with fine, lively bubbles perfect for celebrations, and “Sweet Moon,” a smooth dessert-style sake with gentle sweetness and an elegant finish. The brand is designed to appeal to both experienced sake drinkers and new consumers seeking a refined and approachable style. Beyond HITEN-NYO, CORTESE Co., Ltd. operates as a trading company handling a wide range of Japanese alcoholic beverages, including sake, Japanese wine, whisky, umeshu, and yuzu liqueur. We offer flexible export solutions from small trial lots to full-container shipments, with regulatory documentation and OEM support available. We welcome distribution partners interested in distinctive, high-quality Japanese beverages. |
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