Masanosuke Shouten

Hiroshima Oysters primarily targets “discerning foodies who value authentic taste and health-consciousness.”
・Men and women aged 30-60 who are particular about food
This group cares about ingredient origins and producers' intentions, seeking safe, high-quality ingredients for daily use.
・Highly health-conscious and sustainability-minded consumers
They tend to avoid additives, choose naturally derived ingredients, and resonate with environmental and community considerations.
・Gift-giving and mail-order demand segment
A group seeking “special, premium items” as gifts for loved ones or as personal treats.
Particularly aligned with gift demand during year-end/New Year periods and seasonal greetings.
・Buyers, chefs, and food professionals
Professionals interested in high-quality Japanese seafood, considering its use in restaurants or high-end food stores.

●Use as a secret ingredient in Japanese, Western, and Chinese dishes
Just a few drops in dashi, soups, simmered dishes, or stir-fries adds natural umami and depth.
●Enhance the flavor of prepared foods and bento boxes
Creates satisfying taste even with reduced salt, making it ideal for health-conscious side dishes.
●Boosts umami in Western dishes like pasta, risotto, and gratin
The natural oyster flavor—unattainable with oyster sauce—blends seamlessly into your cooking.
●Serves as a base ingredient for commercial soups, sauces, and dressings
Free from food additives and gluten-free, making it suitable for clean label products.
●Proposal as a household seasoning
Its convenience—where “one spoonful makes the dish”—appeals to time-saving and health-conscious home cooks.
●Incorporation into gift sets and regionally themed product lines
Made with 100% Hiroshima Prefecture ingredients and award-winning, it fits well for creating regionally themed displays.

Hiroshima Oyster is a concentrated oyster seasoning that packs the umami of approximately 30 spring oysters from Hiroshima Prefecture.
Made solely from oysters and salt, it contains no food additives and is gluten-free, ensuring it can be used with confidence by a wide range of customers.
Its smooth, low-viscosity liquid form blends instantly into stir-fries, stews, soups, and more. Just one spoonful adds deep richness and natural umami to your dishes. As the “ultimate secret ingredient” that complements Japanese cuisine, it harmonizes naturally with all types of cooking—Japanese, Western, and Chinese.
Rich in nutrients like zinc, taurine, and glycogen, it is also certified as a maternity food product, ensuring safety.
This versatile seasoning is suitable for a wide range of uses, from home cooking to commercial kitchens.
Furthermore, it has received high praise for both quality and regional character, winning the Special Award “Local King Award” in the 2026 Cooking Kingdom Top 100 Selection.

1. Food-curious men and women in their 30s to 50s
　・A group interested in local ingredients and seasonal bounty, actively trying “new flavors” trending on social media and word-of-mouth.
　・Curious gourmets drawn to unexpected combinations like the sweetness of tomatoes and the umami of oysters.
2. Health-conscious and natural lifestyle enthusiasts
　・People who avoid additives and value the inherent flavor of ingredients.
　・A group seeking “gentle-on-the-body deliciousness” in their daily meals.
3. Gift and mail-order enthusiasts
　・A group seeking “rare and delicious items” not only for themselves but also as gifts for food-savvy friends and family.
　・They also value packaging and storytelling, prioritizing the joy of giving and the excitement of opening.
4. Food buyers and restaurant professionals
　・Department store and select shop buyers seeking regionally unique or distinctive products.
　・Restaurant and cafe chefs looking to incorporate items into seasonal menus or as ingredients for appetizers and sauces.

1. As a special touch for everyday meals
・A spoonful on breakfast toast
・As an accent for chilled tofu or salads
2. For pairing with drinks
・As an appetizer with white wine or sake
・As a conversation-starter at home parties
3. As a gift or mail-order item
・As a present for food enthusiasts
・For seasonal greetings or celebratory gifts
4. As an ingredient for restaurant dishes
・In pasta or risotto sauces
・As an accent in appetizers or amuse-bouches

Kakitoma is a seafood-based tomato sauce made with “Hiroshima Oyster” from Masanosuke Shoten, which concentrates the rich flavor of Hiroshima-grown oysters.
Free from preservatives and artificial flavors, it uses only domestic ingredients and was co-developed with chefs from Uluru in Hiroshima Prefecture.
Only carefully selected domestic ingredients are used: tomatoes, onions, pure rice vinegar, honey, and more.
Without spices, the natural sweetness of domestic honey harmonizes with the acidity of tomatoes, enhancing the inherent flavors of the ingredients.
Designed with moderate salt content for versatile use in a wide range of dishes.
Perfect for pasta, meat, and fish dishes, it also pairs exceptionally well with Japanese oden broth. Just one spoonful significantly enhances the umami depth of your cooking.

1. Health-conscious, natural lifestyle segment (ages 30-60)
　・Tends to prioritize ingredient origins and production methods, avoiding additives.
　・Interested in the health benefits of fermented foods and vinegar, incorporating them regularly.
　・Incorporates habits like adding yuzu peel vinegar to morning warm water, salads, or drinks.
2. Beauty and wellness-conscious women
　・Focus on inner beauty, selecting foods effective for gut health, metabolism improvement, and skin care.
　・Attracted to “aromatic vinegars” and “made with domestic yuzu.”
3. Gift-giving and mail-order enthusiasts
　・Choose elegant, health-conscious products for seasonal greetings or small gifts.
　・Prioritize packaging and storytelling, seeking “gifts that convey heartfelt sentiments.”
4. Buyers for high-end select shops and department stores
　・Seek products with regional character, uniqueness, and health benefits.
　・Differentiate through products that appeal to the senses, such as the aroma of yuzu or the texture of its peel.

●Proposal as a Health-Conscious Beverage
Simply mix with water, carbonated drinks, milk, or alcohol to easily incorporate into daily “vinegar-based” beverages.
●Promotion in Breakfast & Yogurt Sections
Can be proposed as part of a morning health routine by adding to yogurt or smoothies.
●Utilization as a Cooking Vinegar
Enables culinary proposals utilizing yuzu fragrance, such as dressings, marinades, salads, and finishing simmered dishes.
●Incorporation into Gift and Regional Product Lines
Using Kawane Yuzu from Akitakata City, Hiroshima Prefecture, it suits gift and tourist shops highlighting regional character.
●Natural Food and Organic Section Placement
With pesticide-free ingredients during cultivation, static fermentation, and additive-free formulation, it appeals as a clean label product.
●Seasonal Product Proposals (Pollen Season/Seasonal Transitions)
Promote its support for immune balance through acetic acid bacteria, positioning it as a product that addresses seasonal concerns.
●Menu Enhancement Ingredient for Restaurants
Its yuzu fragrance and mellow acidity make it easy to use as an accent in drink menus and dishes.

Yuzu peel vinegar is a rare fermented vinegar made only from the peel of “Kawane Yuzu” from Akitakata City, Hiroshima Prefecture, without any fruit juice.
It utilizes the entire peel of yuzu grown without pesticides during cultivation and has about four times the total polyphenol content of apple vinegar.
It contains an amount of polyphenols comparable to black vinegar and can be offered as a high-value-added health vinegar.
It is slowly brewed using traditional static fermentation to achieve the aroma, umami, and mellow acidity of yuzu.
It is finished while retaining acetic acid bacteria, and is attracting attention as a product that helps maintain immune balance and alleviates seasonal ailments.
It can be mixed with water, carbonated drinks, milk, alcohol, and more, and its taste makes it easy to continue as part of your daily vinegar routine.
This item fits well in health-conscious sections, gift displays, and regional product lines.