JOOP - Japan Olive Oil Prize

Extra Virgin Olive Oil

• Target Sector

  ・Food buyers seeking high-quality extra virgin olive oil
  ・Wholesalers and trading companies handling imported and international food products
  ・Retailers specializing in organic, natural, and premium food products
  ・Professionals such as restaurants, hotels, and chefs
  ・Businesses that place importance on olive oil quality and award credentials

• Usage Scenes(Usage/Recipies)

  ・Quality evaluation and comparative tasting through professional tastings
  ・Consideration for commercial and professional use of high-quality extra virgin olive oil
  ・Use as a finishing oil in dishes at restaurants and hotels
  ・Menu development and product planning using premium food ingredients
  ・Reference and selection material when considering new imported and international food products

• Specialities,Sales point

  The Japan Olive Oil Prize (JOOP / Japan International Olive Oil Competition) is an international contest aimed at widely promoting and raising awareness of extra virgin olive oils (EVOO) produced around the world in Japan.
  
  Since its inception in 2013, JOOP has been held in Japan and is renowned for its completely fair and transparent judging, conducted by professional olive oil tasters representing the global standard. Each year, approximately 600 EVOO entries from around the world are evaluated, and the finest oils are selected.
  
  At this exhibition, we will showcase the top 15 overall rated oils (out of 578 entries) that received the “Best in Class” award in the 2025 competition, allowing visitors to taste them firsthand.
  
  For products you find particularly interesting, we can also assist in connecting you with the producers.
  
  JOOP conducts all judging through rigorous blind tastings, eliminating any bias or influence. Therefore, EVOOs awarded Best in Class at JOOP are guaranteed to be of internationally recognized, exceptional quality.