MIYOSHIDO

① Adult women who work and seek high-quality "rewards" (late 20s to 50s)
Characteristics: Prefer something slightly better than convenience store sweets. Busy with work and household chores, they want to reset their stress with a treat for themselves. Easily drawn to ingredients with a special origin, such as "Hokkaido-grown."

② Coffee and tea enthusiasts (30s and older)
Characteristics: Regularly enjoy coffee or tea and look for snacks that go well with these drinks. They desire a rich sweetness that can stand up to the bitterness of black coffee or the astringency of straight tea.

③ People looking for thoughtful "small gifts"
Characteristics: Looking for small thank-you gifts or items to bring when visiting someone. Flavors like caramel with the clear appeal of "Hokkaido milk" are widely liked and hard to go wrong with, making them easy choices for gifts.

The characteristics of 'savoring slowly' and 'rich crushed almonds' make it perfect for a 'power boost' during everyday charging and relaxation, whether in between work or household chores. When your concentration drops around 3 PM or you need an extra push before overtime, the rich milk and sugar provide energy to your brain, while the crunch of the almonds gives a pleasant stimulation.

For a 'relaxation time' at the end of the day: After dinner, once all the household chores are done and you sit on the sofa, enjoy it slowly melting in your mouth with a warm drink, as a reward to yourself, releasing the fatigue of the day.

Crispy almonds. The absolute stability of rich Hokkaido milk.

Miyoshido's walnut yubeshi has a traditional appearance and a modern flavor that appeals to a wide audience, making middle-aged and older consumers the core target. However, since there are also modern recipes in the lineup, it can be said that it has the potential to be accepted by younger generations as well.

It is used in a wide range of situations, from a little everyday luxury to a proper gift.

High-cacao raw yubeshi is a premium yubeshi made by kneading plenty of Ghanaian cacao and adding the refreshing taste of orange.

Miyoshido's walnut yubeshi, with its traditional appearance and modern, universally appealing flavor, is primarily targeted at a relatively older age group. However, since modern recipes are also part of the lineup, it can be said to have the potential to be accepted by younger generations as well.

It is used in a wide range of situations, from little everyday luxuries to proper gifts.

Available from July 2025. Yubeshi with a gentle sweetness, wrapped in the aromatic flavor of roasted hojicha tea. Bringing you a moment of comfort to unwind in your busy daily life.

Miyoshido's walnut yubeshi, with its traditional appearance and modern, universally appealing flavor, is primarily targeted at a relatively older age group. However, since modern recipes are also part of the lineup, it can be said to have the potential to be accepted by younger generations as well.

It is used in a wide range of situations, from a little everyday luxury to a proper gift.

Matcha Yubeshi from a specialty Yubeshi shop. Made with domestically grown tea leaves, the mochi dough contains azuki beans and walnuts. A Yubeshi with a smooth, chewy texture.

Miyoshido's walnut yubeshi, with its traditional appearance and modern, universally appealing flavor, is primarily targeted at a relatively older age group. However, since modern recipes are also part of the lineup, it can be said to have the potential to be accepted by younger generations as well.

It is used in a wide range of situations, from a small daily indulgence to a proper gift.

Walnut yubeshi from the yubeshi specialty shop. Made using Miyoshido's unique method, the mochi dough has a smooth, springy texture, is mildly sweet, and packed with chunks of walnuts.