ST MICHEL BISCUITS
https://www.stmichel.com/int/jp- National Pavilion
- Booth number W4-CC19-030
- Overseas exhibitors
- Exportable
- Co-exhibitor
- Organizer : Business France

Discover the authentic taste of French bakery with St Michel, a French family-owned company founded in 1925.
For 100 years, St Michel has been crafting iconic French baked goods, combining traditional know-how with simple and carefully selected ingredients.
At our booth, visitors will be invited to taste our best-selling Madeleines, butter biscuits and crêpes, all made with recipes free from palm oil and designed to deliver consistent quality and indulgent taste.
Our products are individually wrapped, easy to handle, and well suited for both retail and food service channels.
St Michel offers a wide range of solutions adapted to the Japanese market, including ambient and frozen products, ready-to-sell formats and scalable volumes.
With strong expertise in export and international partnerships, we support distributors and retailers looking for reliable, high-quality French bakery products with strong brand heritage.
Visit our booth to discover French bakery classics trusted by consumers for generations.
| Country / Region | FRANCE |
|---|---|
| Exhibited products | Pure Butter Madeleine,Pure Butter Galettes,Chocolate Filled Crêpes,Pure Butter Palets,Savory Biscuits Comté Cheese |
Exhibit Product
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Chocolate Filled Crêpes
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Target Sector
Retail, Food service, E-commerce
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Usage Scenes(Usage/Recipies)
Dessert, quick plated dessert, café menu item, home indulgence
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Specialities,Sales point
Ready-to-serve filled crêpes; convenient 6-pack
-
Target Sector
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Pure Butter Galettes
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Target Sector
Retail (GMS / premium), Specialty stores, E-commerce
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Usage Scenes(Usage/Recipies)
Tea time, snack, office snack, hospitality / welcome snack
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Specialities,Sales point
Classic French butter biscuit; strong butter taste; highly recognizable “galette” format
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Target Sector
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Pure Butter Madeleine
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Target Sector
Retail (GMS / Premium supermarkets), Convenience stores, E-commerce
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Usage Scenes(Usage/Recipies)
Snack, coffee break, gift / sharing, on-the-go
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Specialities,Sales point
Soft & moist French madeleine; premium butter profile; convenient pack format for retail
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Target Sector
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Pure Butter Palets
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Target Sector
Retail (GMS / premium), Specialty stores, E-commerce
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Usage Scenes(Usage/Recipies)
Tea/coffee pairing, snack, gifting / sharing
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Specialities,Sales point
Rich butter biscuit; thick “palet” texture; premium positioning in biscuits
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Target Sector
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Savory Biscuits Comté Cheese
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Target Sector
Retail (snacking), Wine & cheese shops, Food service (bar snack / aperitif)
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Usage Scenes(Usage/Recipies)
Aperitif, wine pairing, party snack, casual snacking
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Specialities,Sales point
Savory biscuit with Comté profile + salt; premium “aperitif” positioning; easy add-on item
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Target Sector