SoooooS. Co.,Ltd.
https://sooooos.com/- Exports from Japan
- Booth number S2-J36-04
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : The Tokyo Chamber of Commerce and Industry

SoooooS. Co.,Ltd. operates two businesses: the corporate gift business for social products <Goodory> and the original baby food brand <Smile&>.
Smile& is a brand that supports meals from the late weaning stage to early childhood, emphasizing "children can eat deliciously" and "families can choose with peace of mind." Pancake mixes and retort-pouch foods made with carefully selected Japanese ingredients.
【Hot-Keichi Series】
A series of pancake mixes made exclusively with Japanese ingredients. The lineup caters to various needs, including the wheat flour type, the rice flour version and one with vegetable powder. Free from preservatives, artificial colors, and flavors, its simple ingredient design and convenient 100g single-use packaging have gained strong support from parents, especially on social media.
【Retort Pouches for toddlers】
"First Curry (Vegetables and Chickpeas)" is a retort-pouch curry for toddlers that brings out the flavors of six types of Japanese vegetables and chickpeas. No wheat or spicy ingredients. Vegan-friendly.
We welcome business discussions with an eye toward expanding into international markets at FOODEX JAPAN.
| Country / Region | JAPAN |
|---|---|
| Exhibited products | ほっとけーち(小麦粉のホットケーキミックス)、お食事ほっとけーち(米粉のホットケーキミックス)、はじめてのカレー(野菜とひよこ豆) 1歳4ヶ月頃~2歳頃まで、有機 お米でつくったはじめてのカレールウ、長野のりんごピューレ |
Exhibit Product
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Hajimete Curry (Vegetables and Chickpeas) from about 1 year and 4 months to 2 years old
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Target Sector
Retail and Wholesale
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Usage Scenes(Usage/Recipies)
For lunch or dinner, when going out, and also for emergency disaster supplies.
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Specialities,Sales point
A curry featuring the rich flavors of domestically grown vegetables and chickpeas made with organic spices
● Suitable in ingredient size and taste for babies from around 1 year and 4 months who have completed weaning foods.
● Finished with a taste that brings out the umami and sweetness of domestically grown vegetables and chickpeas.
● Only six types of domestically grown vegetables, chickpeas, rice oil, curry powder, and salt are used as ingredients.
● The curry powder contains Smile & "Organic First Spice." (No spicy ingredients are used)
● Great for eating out or for disaster preparedness stockpiles.
Around the ages of 1 year and 4 months to 2 years, babies usually transition from pureed foods and the variety of baby food options decreases. This dish is perfect for children at this stage.
- Vegan-friendly (No animal products or animal-derived ingredients used)
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Target Sector
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Hot-Keichi (pancake-mix)
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Target Sector
Retail and Wholesale
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Usage Scenes(Usage/Recipies)
After 9 months, for introducing solid foods, pancake mix debut, practicing self-feeding, suitable for a wide range of breakfasts, lunches, and snacks. For those who want to limit wheat intake.
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Specialities,Sales point
Premium Pancake Mix Made with Japanese Wheat Flour
● Uses aluminum-free baking powder so even small children can enjoy it safely.
● Has a mildly sweet, gentle flavor.
● Made with only Hokkaido wheat, domestically produced cane sugar, and salt—nothing extra added.
● This is an infant formula-compliant food (a food subject to the standards for radioactive substances applicable to infant foods under the Food Sanitation Act).
● Convenient single-use size for one batch (about 3 pancakes).
● Its simple ingredients make it easy to customize, which makes it popular.
● Annual sales of 300,000 servings.
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Target Sector
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Komeko Hot-Keichi (rice flour pancake-mix)
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Target Sector
Retail and Wholesale
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Usage Scenes(Usage/Recipies)
After 9 months, for introducing solid foods, pancake mix debut, practicing self-feeding, suitable for a wide range of breakfasts, lunches, and snacks. For those who want to limit wheat intake. ※This product is manufactured in a facility that also processes products containing wheat, eggs, and milk.
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Specialities,Sales point
Pancake mix made with Japanese rice flour, perfect for meals
● Uses aluminum-free baking powder, so even young children can enjoy it safely.
● The sweetness is kept to a minimum to suit meals, and rice flour is used. It can be used in a variety of dishes.
● Made with domestic rice flour, domestic cane sugar, and salt.
● Classified as food for infants (a food to which standards for radioactive substances in infant foods, based on the Food Sanitation Act, apply).
● Convenient, single-use size for one time (about 3 pancakes).
● Moist and fluffy texture with a gentle taste, allowing you to enjoy the natural sweetness and umami of rice.
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Target Sector
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Organic the first curry roux made with rice flour
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Target Sector
Retail and Wholesale
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Usage Scenes(Usage/Recipies)
A child's first curry, on the kids' menu—adding variety and new possibilities.
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Specialities,Sales point
Non-spicy curry roux flakes made with organic brown rice flour
● Uses "Smile & Organic First Spice." Because it is not spicy, it can be enjoyed by both young children and adults.
● No wheat flour used. By using organic brown rice flour, you can make a mild curry with rich, deep flavor.
● Convenient flake type that melts easily and is easy to use. You can freely adjust the thickness and taste by changing the amount you add.
● Made with plenty of organic plant-based ingredients. Organic agricultural products are cultivated with care, so they are safe even for young children.
● A flavor that satisfies both adults and children. You can make both adult and children’s curry together (for adults, just add spiciness at the end!). Can also be used in other recipes like udon or soups.
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Target Sector
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Pure Apple Puree from Nagano
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Target Sector
Retail and Wholesale
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Usage Scenes(Usage/Recipies)
You can eat it as is, or use it as a sauce for pancakes, bread, or yogurt instead of jam or honey.
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Specialities,Sales point
Puree slowly simmered using only domestically grown apples, without sugar
● About one fully ripe Sun Fuji apple (calculated as approximately 200g per apple) is grated entirely and simmered without adding sugar.
● Since the only ingredient is apple, it is safe for small children to enjoy.
● Using both grated and finely chopped apples allows you to enjoy its texture.
● Made with Fuji apples, which have an excellent balance of sweetness and acidity, and finished to a sugar content of 18 degrees to bring out the delicious taste of the apples.
● Made from safe and reliable apples grown at Yoshiike Farm in Suzaka City, Nagano Prefecture.
● Can be eaten as is, used as a sauce for pancakes, bread, or yogurt, and also as a sweetener for cooking.
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Target Sector