YAMASHIRO

This product is designed for inbound visitors interested in Japanese matcha culture.
It is intended for individual consumers who wish to enjoy an authentic matcha experience at home during their stay in Japan or after returning to their home country.
The small 20g size makes it easy to use even for beginners, and it is suitable as a Japanese-made matcha for personal use.

Enjoying an authentic matcha experience at home during or after traveling in Japan

Drinking matcha as part of a Japanese cultural experience

Using as a Japanese souvenir

Personal enjoyment as a travel memory

This product is intended for personal, home use.

This matcha is made from 100% carefully selected Japanese-grown tea leaves by Yamashiro Bussan and comes in a 20g can.
The small portion size makes it ideal for first-time matcha users and for those who prefer to use fresh matcha without waste.

This product was developed specifically for inbound customers, allowing visitors to take home and enjoy an authentic Japanese matcha experience.

Cafe

・A classic menu item for cafes and coffee shops
・Latte offerings at Japanese tea cafes and traditional wa-cafés
・Welcome drinks at hotels and ryokan
・Hot and iced service at buffet and breakfast venues
・Matcha latte sales at takeout-focused shops
・Matcha beverages at tourist destinations and inbound-oriented stores
・Beverage service at events, exhibitions, and pop-up shops
・Drink menu additions at bakeries and patisseries
・Secondary use as a base for matcha desserts and sweets
・Seasonal menu offerings
　(Summer: Iced Matcha Latte / Winter: Hot Matcha Latte)
・After-meal drinks at restaurants beyond cafés

・Supervised by an experienced Japanese tea master with years of expertise in Japanese tea
・Carefully crafted to deliver the best flavor when combined with milk
・Well-balanced umami, bitterness, and sweetness for a smooth, non-fatiguing taste
・Not overly sweet, making it suitable for professional and commercial use
・Stable flavor profile in both hot and iced applications
・Consistent, vibrant green color for an appealing presentation
・Dissolves easily, enabling fast and efficient preparation
・Ideal for high-volume service environments such as cafes, hotels, and events
・Versatile base for matcha lattes, other matcha beverages, and desserts
・Simple and clear usage: 10g per 100ml of milk or soy milk

Inbound tourists

・As a souvenir from a trip to Japan
・A gift for family and friends
・A sweet reminder of Japan after returning home
・Enjoying an authentic Japanese confectionery experience at home
・A memorable treat featuring the aroma of matcha and the sweetness of kuromitsu syrup
・A snack or tea-time dessert during hotel stays
・No refrigeration required, easy to keep in guest rooms
・Pairs well with Japanese tea and green tea
・An easy impulse purchase at airports and tourist destinations

・Shelf-stable at room temperature (no refrigeration required, easy to carry)
・Shelf life: 6 months, ideal for souvenirs and overseas transport
・Comes with separate matcha powder for a “finish-it-yourself” Japanese experience
・Authentic matcha aroma with a pleasant, subtle bitterness
・Easy-to-enjoy flavor combination of kuromitsu syrup and matcha
・A traditional Japanese sweet that clearly conveys “Japan” at a glance
・Lightweight and resistant to breakage, easy to pack in a suitcase

Inbound tourists

After-meal or break dessert at our cafe
Enjoy a refreshing cup of cold matcha after a sencha or gyokuro tea
Japanese tea experience sweets for inbound tourists
Summer souvenirs and gifts (sets of 4 and 6)
For sale at department store events, pop-ups, and other events
Desserts for adults to enjoy during evening relaxation
A new tea proposal: enjoying matcha and spices

Authentic flavor using high-quality matcha from Uji.
Umami and mellowness thanks to matcha made using traditional tencha tea-based methods.
Rich in amino acids, with a subtle bitterness.
Designed to allow the distinct flavor of matcha to be clearly experienced, even in a milk-based flavor.
Moderately sweet with a crisp, tea shop-style finish.
Strong aroma that stands up even when combined with spices (such as Japanese pepper).
Gelato based on the concept of "ka-layering," allowing you to enjoy the aroma.
Dessert with the satisfaction of tea
High-quality flavor appealing to adults and inbound tourists.

Inbound visitors to Japan

・“Take Home the Taste of Japan” – A Premium Grab-and-Go Souvenir for Airports & Train Stations
・A Japanese Tea Experience Placed Next to the Coffee in Hotel Rooms
・An Upsell After-Dinner Tea for High-End Japanese Restaurants
・A Refined, Distinctly Japanese Welcome Gift for Corporate Clients
・An “UMAMI Relaxation” Experience for Spas and Wellness Facilities
・A Drip-Style Premium Tea Designed for Coffee-Drinking Markets
・A Simple Yet Authentic Japanese Hospitality Drink for Trade Shows & Business Meetings
・A Premium Cold-Brew Green Tea for Warm-Climate Markets

The concept is “Professional-quality tea brewed with a teapot — made simple for everyone.”

Traditionally, brewing Japanese tea with a kyusu (teapot) requires precise temperature control, experience, and skill. In addition, fewer households today own a teapot.

To adapt to modern lifestyles, our “Drip Tea” represents a new style of Japanese tea. By carefully refining the steaming process of the tea leaves, we have created a product that delivers authentic flavor with ease. Simply pour hot water over the drip bag to enjoy a vibrant green, premium Japanese tea. It can also be prepared as cold brew.

This product features Gyokuro, known for its rich and distinctive umami. High-quality cut Gyokuro leaves are blended with finely processed tea leaves that enhance sweetness and depth, specially crafted for optimal drip extraction.

When brewed with slightly cooled hot water, a smooth and refined sweetness unfolds even more beautifully.

With the drip bag format, specially designed tea leaves can be enjoyed effortlessly. Just set the bag over a cup and pour in slightly cooled hot water.

Enjoy the unique flavor and refined umami that only Gyokuro can offer — in a simple and convenient way.