National Federation of Agricultural Cooperative Association(ZEN-NOH)
https://www.zennoh.or.jp/- Agricultural Food
- Booth number S1-C09-004
- Japan exhibitors
- Exportable
- Co-exhibitor
- Organizer : Rice Stable Supply Support Organization

JA Group is committed to expanding rice consumption through the business of processed rice products and rice exports.
At this booth, you can see:
• Rice flour made from “Emitawawa,” a rice brand specifically developed for bread-making
• Large-pot gas-fired Packed Rice
• White rice for export
| Country / Region | JAPAN |
|---|---|
| Exhibited products | Japanese Rice Flour from ZEN-NOH PEARL RICE,Rice Flour Hardtack from ZEN-NOH PEARL RICE,JA Packed Rice,JA Packed Sprouted Brown Rice,White Rice for Export |
Exhibit Product
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Commercial use Rice Flour Emitawawa (Made in Japan) (10kg paper bag)
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Target Sector
・For commercial use
・Allergen-free or gluten-free products manufacturer
・Ideal for businesses focused on product development and production for internal body conditioning. -
Usage Scenes(Usage/Recipies)
When cooking bread, pastries , and Deli items.
Suitable for a wide variety of dishes, from authentic cuisine to simple meals. -
Specialities,Sales point
・Made with 100% Japanese "Emitawawa" rice.
・Fine powder suitable for a wide range of applicications Our meticulous production process ensures high-quality rice flour designed for ease od use in any professional setting.
・Commercial paper bag type.
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Target Sector
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JA Packed Rice
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Target Sector
・People who rarely cook rice, such as those living alone
・Elderly consumers
・ Dual-income households
・Emergency food Supply -
Usage Scenes(Usage/Recipies)
Hassle-free, yet high-quality. Whether as a quick snack or part of your emergenct supply, enjoy premium rice that tastes just like it was picked up from the rice cooker.
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Specialities,Sales point
Crafted from 100% Japanese-grown rice, our packed rice recreates the authentic taste of freshly cooked rice through traditional methods. By using "Large-pot Gas-fired Cooking," each grain becomes fluffy and glossy. Our "Shari-kiri" (tossing and mixing) process ensures that every grain stands out perfectly with a unifrom trexture. To ensure maximum freshness, our product contains zero preservatives while maintaining its delicious flavor for a long time.
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Target Sector
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JA Packed Sprouted Brown Rice
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Target Sector
・Health-conscious consumers
・People who rarely cook rice, such as those living alone
・Elderly consumers
・ Dual-income households
・Emergency food Supply
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Usage Scenes(Usage/Recipies)
Perfect for those who want both great taste and nutrition, or for those concerned about a lack of dietary fiber. Simply heat it up to enjoy the delicious flavor of freshly cooked rice anytime.
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Specialities,Sales point
We use sprouted brown rice, which offers significantly higher nutritional value -including GABA, Vitamin B1, and vitamin E - compared to regular brown rice. It is the perferct choice for those who want to support their health with delicious and convenient meal.
Our commitment starts with the ingredients. We exclusively use " Date Masayume" from Miyagi Prefecture, a premium brand celebrated for its uniquely chewy and mochi-like texture.
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Target Sector
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Japanese Rice Flour from ZEN-NOH PEARL RICE (Emitawawa)(500g )
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Target Sector
・For household use
・For retailers and E-commerce
・People with wheat allergies
・Health-conscious people
・Beauty-conscious people
・People who are concerned about physical well-being
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Usage Scenes(Usage/Recipies)
When cooking bread, pastries, and Side dishes.
Suitable for a wide variety of dishes, from authentic cuisine to simple meals. -
Specialities,Sales point
・Made with 100% Japanese "Emitawawa" rice.
・ Focusing on advanced manufacturing techniques, we aim to provide rice flour that is easy for anyone to handle.
・500g pack comes in a stand-up package with a zipper, making it easy to store after opening.
・ 300g pack for is also available.
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Target Sector
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Rice Flour Hardtack by ZEN-NOH PEARL RICE
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Target Sector
・For household use
・For retailers and E-commerce sales
・People with wheat allergies
・Health-conscious people -
Usage Scenes(Usage/Recipies)
・Emergency food
・Infant food -
Specialities,Sales point
・Free from 28 specified allergenic ingredients.
・ Suitable for a wide range of people, from children to elderly.
・ Naturally weet and gentle on the palate.
・A delicate texture that gently softens and melts in the mouth.
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Target Sector