Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Velvety Sweet Potato「POTETORO」

  • Smoothies
  • Processed agricultural products
  • Frozen Ready Meals
  • Ready-to-eat Foods, Sealed Packaged Foods (e.g., curry, rice bowl toppings)
  • Target Sector

    1. Clean-Label & Natural Retailers Targeting high-end supermarkets. Our "Sweet Potato, Butter, and Cream" only recipe is the ultimate clean-label weapon. With zero additives or added water, it instantly earns the trust of discerning consumers who prioritize transparency.

    2. Baby, Senior, and Gift Markets Ideal for additive-free infant and senior nutrition. The spout pouch offers one-handed convenience and a 1-year ambient shelf-life, serving as both a daily snack and a gourmet emergency stock. The Tokachi brand prestige makes it a perfect high-value gift.

    3. Efficiency-Minded Premium Markets A new category of "Drinkable Gourmet Sweets" for busy professionals. It combines convenience with high-end quality, creating a new healthy habit for those valuing both time-performance and authentic taste.

    4. OEM & Private Brand Partners Targeting enterprises seeking to launch premium Tokachi sweets. We offer small-lot production to transform our superior product quality into your own brand’s competitive strength.

  • Usage Scenes(Usage/Recipies)

    1. Smart Nutrition for Professionals An ideal breakfast or desk-side refresh. The spout pouch allows one-handed, mess-free enjoyment. Nutrient-dense with no added water, it is the ultimate "guilt-free energy charge" for those valuing both time and quality.

    2. Safe Snack for Kids on the Go 100% additive-free and safe for toddlers. The spout prevents stains on clothes during travel or play. Being shelf-stable, it offers easy portability without refrigeration.

    3. Senior Support & Premium Stockpile The smooth texture is perfect for those with difficulty chewing. With a 1-year ambient shelf-life, it serves as a high-quality "rolling stock" that provides emotional comfort during emergencies.

    4. The New Standard for Gifting The "Tokachi, Hokkaido" brand prestige and stylish design make this a standout gift. Its novelty and clean-label sincerity reflect the sender’s thoughtfulness for health-conscious recipients.

  • Specialities,Sales point

    1. Ultimate Purity: Only 3 Ingredients, Zero Added Water Our greatest strength is an uncompromising recipe: Hokkaido sweet potatoes, Tokachi butter, and fresh cream. We use no preservatives, thickeners, or colorants—not even a drop of water. This creates a dense, authentic sweetness that speaks directly to health-conscious consumers through a perfectly "clean label."

    2. High Convenience: Long Shelf-Life in a Spout Pouch Through advanced filling technology, we achieved a long ambient shelf-life despite using rich dairy. The portable spout pouch allows for mess-free, one-handed enjoyment. This versatility reduces logistics costs and expands usage from daily snacks to infant nutrition, senior care, and premium emergency stockpiles.

    3. Market Dominance via the "Tokachi Brand" Sourcing from Tokachi, Japan’s "Food Holy Land," provides instant trust and a premium image. As a pioneer in the "Drinkable Gourmet Sweets" category, we offer a flexible small-lot OEM system. From raw materials to packaging, this is a "Tokachi Innovation" built without compromise for global markets.

  • Countries of Trade

    JAPAN : Direct transactions only

    AUSTRALIA : Indirect transactions only

    CHINA : Indirect transactions only

    HAWAII : Indirect transactions only

    HONG KONG : Indirect transactions only

    KOREA : Indirect transactions only

    PHILIPPINES : Indirect transactions only

    SAIPAN : Indirect transactions only

    SINGAPORE : Indirect transactions only

    TAIWAN : Indirect transactions only

    THAILAND : Indirect transactions only

    U.A.E. : Indirect transactions only

    U.S.A. : Indirect transactions only

    VIET NAM : Indirect transactions only

Size / capacity Dimensions: 95mm × 40mm × 145mm

Net Weight: 120g
Manufacturer's Suggested Retail Price Retail Price: ¥450 (Excl. Tax) / ¥486 (Incl. Tax)
Ingredients Sweet Potato, Fresh Cream, Butter
Expiration date Frozen / Chilled: 1 Year

Ambient (Room Temperature): 180 Days (As of Jan 18, 2025)

Note: We are currently conducting further shelf-life stability testing. The ambient shelf life is expected to be extended based on upcoming test results.

MX Inc.

http://t-mx.jp
  • Japan exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : Special Hokkaido supported by NOASTEC foundation
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Local Specialities in Japan
  • Booth number S4-K31-004
Exhibited products powder du TOKACHI (40 types),
soup du TOKACHI (20 types),
boil du TOKACHI (15 types),
sweets du TOKACHI (Diamant de Neige, Éclat de powder, powder's Brûlée, The Snow Fairy: Bespoke Monaka, Pépites de Terre, Atelier de powder),
Velvety Sweet Potato "POTETORO"