Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

Lenny Larry Protein Cookies, Bars, Snacks (Better For You Products)

  • Baked Goods
  • Gluten-free
  • Fortified & Functional Products
  • Protein Drink
  • Health & Wellness Products
  • Vegetarian
  • Vegan
  • Organic Products
  • Plant-based / Alternative Foods
  • Target Sector

    Health & Wellness Retailers – natural food stores, organic markets, specialty nutrition shops
    - Convenience & Grab‑and‑Go – C‑stores, gas stations, travel retail, vending
    - Fitness & Lifestyle Channels – gyms, supplement stores, sports clubs, university campuses
    - E‑commerce & Subscription Boxes – online marketplaces, curated snack boxes
    - Family & Youth Retail – supermarkets, school snack programs, cafés

  • Usage Scenes(Usage/Recipies)

    - On‑the‑Go Energy Snack – commuters, students, and busy professionals needing a quick protein boost
    - Post‑Workout Recovery – plant‑based protein option after gym sessions
    - Healthy Indulgence Moments – consumers wanting a sweet treat without dairy, eggs, or artificial ingredients
    - Lunchbox & Family Snacking – kid‑friendly flavors and portion‑controlled crunchy cookies
    - Travel & Hospitality – hotel minibars, airline snack programs, airport retail
    - Office & Workplace Snacking – breakroom snacks that fit wellness initiative

  • Specialities,Sales point

    - High Plant Protein – up to 16g per cookie; strong appeal for fitness and wellness shoppers
    - Vegan & Non‑GMO – clean‑label credentials with no dairy, eggs, or soy
    - Broad Flavor Range – classic, indulgent, and seasonal flavors that support promotional rotations
    - Multiple Formats – soft‑baked cookies, crunchy minis, sandwich cremes, bars, and high‑protein pretzel snacks (Fitzels)
    - Strong Brand Recognition – established U.S. leader in better‑for‑you cookies
    - Shelf‑Stable & Easy to Ship – ideal for international distribution
    - Cross‑Category Appeal – works in both sweet and salty snack sets

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    CANADA : Both direct and indirect transactions are acceptable

    U.S.A. : Both direct and indirect transactions are acceptable

    AUSTRALIA : Both direct and indirect transactions are acceptable

    U.K. : Both direct and indirect transactions are acceptable

    GERMANY : Both direct and indirect transactions are acceptable

Requisite documents/ certification ISO9001
ISO22000
US-HACCP
FDA
GMP
USDA Organic Certification
Expiration date 14 Months

Horizon Sales & Distribution

https://www.nutiva.com/
  • Overseas exhibitors
  • Exportable
  • Co-exhibitor
  • Organizer : USA Pavilion
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • National Pavilion
  • Booth number E4-C12-B4
Exhibited products Lenny Larry Protein Cookies, Lenny Larry Protein Pretzels, Protein Snacks, Protein Bars, Nutiva Organic Virgin Coconut Oil, Organic MCT Oil, Organic Refined Coconut Oil, Coconut Organic Coconut Aminos, Langers Fruit Juice USA, Cranberry, Pomegranate Juice, Cherry Juice, Mango Juice, Blueberry Juice, 100% Fruit Solely Jerky, Mango, Blueberry, Raspberry, Mango, Pineapple
www.LennyLarry.com, www.Nutiva.com, www.langers.com, www.solely.com