Fruit-flavored soju / The Chateul Soorok & Dugun Dugun

- Lifestyle Channels: Online liquor platforms, convenience store chains, trendy bars, and restaurants are ideal for distribution. Online channels, in particular, align with global direct-purchase trends, enabling rapid market penetration.

- Premium Liquor Market: In regions like Japan, fruit soju can appeal to consumers seeking high-quality spirits as “Korean traditional soju”

- K-Culture Consumers: Fans of K-dramas and K-pop in Japan are eager to experience Korean culture. Collaborations with influencers and social media campaigns can effectively reach this audience.

- Home Parties & Social Gatherings: Its light, sweet flavor makes it perfect for casual get-togethers. It can also serve as a cocktail base, encouraging creative recipes and consumer engagement.

- Restaurants & Bars: Ideal for Asian fusion restaurants, Korean eateries, and trendy bars. Pairing fruit soju with signature dishes or desserts creates a unique dining experience.

- Cultural Events & Festivals: At K-pop concerts, Korean festivals, and food markets, fruit soju can be promoted as a “representative Korean drink.” Sampling booths and social media photo challenges can boost brand awareness.

- Personal Relaxation: For consumers who enjoy drinking alone at home, fruit soju offers a light, stress-free option. Emotional packaging design can reinforce its image as a “healing drink.”

Onggi aged – Korea’s traditional fermentation method
- After 15 years of study, developed our own brewing method of combining a Korean traditional fermentation in Onggi with a classic apple wine brewing method.
- All products of Applease Korea are produced with the Onggi aged method.

Outstanding material management
- Apples from family-owned orchard for generations with the collective experience.
- Brewing for 28 years with apples picked in October for an ideal balance of acidity and sweetness.

Apple wine from a land of abundance
- Uiseong’s largely daily temperature difference, abundant sunshine and even less rainfalls make ideal conditions for apple growing.

JAPAN ： Both direct and indirect transactions are acceptable

Others ： Both direct and indirect transactions are acceptable