Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

NOKURTÉ Strawberry (3PM Routine Tea)

  • Instant Beverages
  • Tea
  • Fortified & Functional Products
  • Health & Wellness Products
  • Health drinks
  • Target Sector

    Same channel targets as NOKURTÉ Lemon. Particularly suited for consumers seeking emotional comfort and relaxation — targeting inner beauty / stress-relief segment aged 20–40 and wellness-oriented female consumers in Japan.

  • Usage Scenes(Usage/Recipies)

    Designed for the 3PM emotional and physical fatigue moment. The Strawberry variant addresses emotional tension and low energy with a soft strawberry flavor balanced with lemon.
    • Warm ritual: dissolve one stick in 100 ml warm water as a comforting afternoon tea.
    • WARM & SET dual-texture: refrigerate to set as collagen pudding.
    • Gifting / premium lifestyle product suitable for wellness subscriptions and curated gift sets

  • Specialities,Sales point

    Same core technology and clean-label positioning as the Lemon variant, with the following variant-specific points:
    • Flavor: Soft strawberry ritual blend balanced with lemon harmony — gentle, comforting, and premium.
    • Emotional positioning: COMFORT · RELAX · BALANCE — targeting afternoon fatigue, emotional tension, and low energy.
    • Freeze-Dried Strawberry Slice included in each stick for a premium sensory experience.
    • Identical collagen and amino acid nutritional profile (6 g collagen / stick, 82 kcal, 5.6 g protein).
    • Japan MHLW import clearance obtained. Lactose-free, sugar-free (erythritol), clean label

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    KOREA : Direct transactions only

    TAIWAN : Both direct and indirect transactions are acceptable

Size / capacity Box (Retail) - 375 g (25 g × 15 sticks)
Pouch (Single / Trial) - 250 g (25 g × 10 sticks)
Per Serving - 25 g / stick | 82 kcal
Manufacturer's Suggested Retail Price To be confirmed. Targeting premium positioning. Please inquire via exhibitor contact form for pricing details.
Ingredients Ingredient List - Collagen Peptide (Bovine Bone), Strawberry Powder, Freeze-Dried Strawberry, Erythritol
Requisite documents/ certification Other HACCP
Expiration date Printed on box bottom face (箱底面に記載)
Special Remarks NOKURTÉ is a premium 3PM routine wellness tea brand by NoMilk (BonVital Co., Ltd.), designed to gently support afternoon condition without relying on stimulants. The product features a unique dual-texture experience: warm water dissolves the powder into a smooth tea, while refrigeration transforms it into a soft collagen pudding — visually demonstrating ingredient integrity.
https://nokurte.com

Frontier Foods Co., Ltd.

https://nokurte.com
  • Overseas exhibitors
  • Exportable
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Healthcare Foods
  • Booth number W4-II22
Exhibited products Nomilk is a revolutionary functional protein powder derived from natural beef bone broth. It is designed with Methionine Restriction (MR) technology for anti-aging and metabolic health. Unlike traditional protein sources, Nomilk is FDA 9-Allergen Free (No Milk, No Soy) and contains high-absorption low-molecular peptides, collagen, and dietary fiber. It offers a clean label solution with a mild, milk-like flavor.