NOKURTÉ Lemon (3PM Routine Tea)
- Instant Beverages
- Tea
- Fortified & Functional Products
- Health & Wellness Products
- Health drinks
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Target Sector
Desired Buyers / Target Markets
Premium wellness retailers, health food specialty stores, pharmacy chains, and high-end café / restaurant operators in Japan seeking differentiated functional beverage offerings.
Distributors and importers targeting the active senior market (60s–70s), inner beauty consumers, and health-conscious office workers aged 20–40 who are looking for caffeine-free, clean-label condition support drinks.
B2B channel partners including premium fitness studios (yoga / Pilates), senior living facilities, VIP spas, and corporate wellness programs -
Usage Scenes(Usage/Recipies)
Designed specifically for the '3PM Slump' — the natural circadian dip in energy and concentration that occurs between 2–4 PM. Ideal for:
• Home or office afternoon break: dissolve one stick in 100 ml warm water and enjoy as a warming routine tea.
• Cool-setting experience: refrigerate after mixing to enjoy as a collagen pudding — the dual-texture WARM & SET feature visually demonstrates the high collagen content.
• Daily wellness ritual for consumers seeking a gentle, non-stimulant alternative to coffee or energy drinks in the afternoon hours. -
Specialities,Sales point
1. Patented bone-derived collagen technology (Patent No. 10-2808243): 100% domestic Korean bovine bone-sourced collagen peptides, extracted via proprietary purification process that eliminates off-odor (異臭) and achieves 2–4× higher protein/collagen content versus conventional bone broth products, while reducing sodium by 90% and cholesterol by 23%.
2. Dual-Texture WARM & SET: Dissolves smoothly in warm water as a premium tea (WARM). When chilled, the collagen protein naturally sets into a soft pudding texture (SET) — a unique visual proof of ingredient quality with strong SNS viral marketing potential.
3. Clean Label / Lactose-Free: Free from dairy, artificial additives, and added sugar (erythritol used as sweetener, sugar 0g). Suitable for lactose-intolerant consumers — a key advantage for the Japanese market.
4. Medical-grade PoC data: Anti-inflammatory efficacy validated through joint IRB research with Yangsan Pusan National University Hospital. In-vitro cell safety and efficacy data available for B2B buyers.
5. Japanese Ministry of Health, Labour and Welfare (MHLW) import food safety inspection passed — ready for immediate Japan market entry. - Countries of Trade
JAPAN : Both direct and indirect transactions are acceptable
KOREA : Direct transactions only
TAIWAN : Both direct and indirect transactions are acceptable
| Size / capacity | Box (Retail): 375 g (25 g × 15 sticks) Pouch (Single / Trial): 250 g (25 g × 10 sticks) Per Serving: 25 g / stick | 82 kcal Directions : Add 1 stick to 100 ml warm water, stir well and drink. Or refrigerate to enjoy as collagen pudding. |
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| Manufacturer's Suggested Retail Price | To be confirmed. Targeting premium positioning. Please inquire via exhibitor contact form for pricing details |
| Ingredients | Ingredient List - Collagen Peptide (Bovine Bone), Lemon Powder, Freeze-Dried Lemon, Erythritol Major Ingredient Origin - Bovine origin (korea) Allergens (among 28 specified items) - Bovine-derived |
| Requisite documents/ certification | Other HACCP |
| Expiration date | Best Before / Lot No. - Printed on box bottom face (箱底面に記載) |
| Special Remarks | NOKURTÉ is a premium 3PM routine wellness tea brand by NoMilk (BonVital Co., Ltd.), designed to gently support afternoon condition without relying on stimulants. The product features a unique dual-texture experience: warm water dissolves the powder into a smooth tea, while refrigeration transforms it into a soft collagen pudding — visually demonstrating ingredient integrity. https://nokurte.com |
Frontier Foods Co., Ltd.
https://nokurte.com- Overseas exhibitors
- Exportable
- FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
- Healthcare Foods
- Booth number W4-II22
| Exhibited products | Nomilk is a revolutionary functional protein powder derived from natural beef bone broth. It is designed with Methionine Restriction (MR) technology for anti-aging and metabolic health. Unlike traditional protein sources, Nomilk is FDA 9-Allergen Free (No Milk, No Soy) and contains high-absorption low-molecular peptides, collagen, and dietary fiber. It offers a clean label solution with a mild, milk-like flavor. |
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