Online Guidebook

DATE
March 10 (Tue) - 13 (Fri), 2026
VENUE
Tokyo Big Sight

NOKURTÉ Lemon (3PM Routine Tea)

  • Instant Beverages
  • Tea
  • Fortified & Functional Products
  • Health & Wellness Products
  • Health drinks
  • Target Sector

    Desired Buyers / Target Markets
    Premium wellness retailers, health food specialty stores, pharmacy chains, and high-end café / restaurant operators in Japan seeking differentiated functional beverage offerings.
    Distributors and importers targeting the active senior market (60s–70s), inner beauty consumers, and health-conscious office workers aged 20–40 who are looking for caffeine-free, clean-label condition support drinks.
    B2B channel partners including premium fitness studios (yoga / Pilates), senior living facilities, VIP spas, and corporate wellness programs

  • Usage Scenes(Usage/Recipies)

    Designed specifically for the '3PM Slump' — the natural circadian dip in energy and concentration that occurs between 2–4 PM. Ideal for:
    • Home or office afternoon break: dissolve one stick in 100 ml warm water and enjoy as a warming routine tea.
    • Cool-setting experience: refrigerate after mixing to enjoy as a collagen pudding — the dual-texture WARM & SET feature visually demonstrates the high collagen content.
    • Daily wellness ritual for consumers seeking a gentle, non-stimulant alternative to coffee or energy drinks in the afternoon hours.

  • Specialities,Sales point

    1. Patented bone-derived collagen technology (Patent No. 10-2808243): 100% domestic Korean bovine bone-sourced collagen peptides, extracted via proprietary purification process that eliminates off-odor (異臭) and achieves 2–4× higher protein/collagen content versus conventional bone broth products, while reducing sodium by 90% and cholesterol by 23%.
    2. Dual-Texture WARM & SET: Dissolves smoothly in warm water as a premium tea (WARM). When chilled, the collagen protein naturally sets into a soft pudding texture (SET) — a unique visual proof of ingredient quality with strong SNS viral marketing potential.
    3. Clean Label / Lactose-Free: Free from dairy, artificial additives, and added sugar (erythritol used as sweetener, sugar 0g). Suitable for lactose-intolerant consumers — a key advantage for the Japanese market.
    4. Medical-grade PoC data: Anti-inflammatory efficacy validated through joint IRB research with Yangsan Pusan National University Hospital. In-vitro cell safety and efficacy data available for B2B buyers.
    5. Japanese Ministry of Health, Labour and Welfare (MHLW) import food safety inspection passed — ready for immediate Japan market entry.

  • Countries of Trade

    JAPAN : Both direct and indirect transactions are acceptable

    KOREA : Direct transactions only

    TAIWAN : Both direct and indirect transactions are acceptable

Size / capacity Box (Retail): 375 g (25 g × 15 sticks)
Pouch (Single / Trial): 250 g (25 g × 10 sticks)
Per Serving: 25 g / stick | 82 kcal
Directions : Add 1 stick to 100 ml warm water, stir well and drink. Or refrigerate to enjoy as collagen pudding.
Manufacturer's Suggested Retail Price To be confirmed. Targeting premium positioning. Please inquire via exhibitor contact form for pricing details
Ingredients Ingredient List - Collagen Peptide (Bovine Bone), Lemon Powder, Freeze-Dried Lemon, Erythritol
Major Ingredient Origin - Bovine origin (korea)
Allergens (among 28 specified items) - Bovine-derived
Requisite documents/ certification Other HACCP
Expiration date Best Before / Lot No. - Printed on box bottom face (箱底面に記載)
Special Remarks NOKURTÉ is a premium 3PM routine wellness tea brand by NoMilk (BonVital Co., Ltd.), designed to gently support afternoon condition without relying on stimulants. The product features a unique dual-texture experience: warm water dissolves the powder into a smooth tea, while refrigeration transforms it into a soft collagen pudding — visually demonstrating ingredient integrity.
https://nokurte.com

Frontier Foods Co., Ltd.

https://nokurte.com
  • Overseas exhibitors
  • Exportable
  • FOODEX JAPAN 2026 / 2026 Japan Meat Industry Fair 50th
  • Healthcare Foods
  • Booth number W4-II22
Exhibited products Nomilk is a revolutionary functional protein powder derived from natural beef bone broth. It is designed with Methionine Restriction (MR) technology for anti-aging and metabolic health. Unlike traditional protein sources, Nomilk is FDA 9-Allergen Free (No Milk, No Soy) and contains high-absorption low-molecular peptides, collagen, and dietary fiber. It offers a clean label solution with a mild, milk-like flavor.