Glass top Smoker

① Core Target
Men in their 30s-50s / High disposable income bracket
Characteristics: Loves whiskey, cocktails, and smoked foods
・Wants to enjoy a “bar experience” at home
・Passionate about drinks and food
・Likes gadgets and ritualistic tools
Key Words
✔ Instant smoking
✔ A drink savored with all five senses
✔ A drink time you can curate
▶ Right in the sweet spot for those wanting to elevate from “drinking” to “experiencing”

② Secondary Target
Home party/guest hospitality segment (30s-50s, men and women)
Scenarios
・Couples' evening drinks time
・Anniversary dinners
・Vacation homes/second homes
Psychology
✔ Desire to create a sense of the extraordinary
✔ Prefer experiences that inspire photos and videos

③ B2B Target
Bars, Restaurants, Hotel Lounges
Needs
・Enhancing drink value
・Increasing customer spending
・Live, performance-style presentation
・Differentiation from competitors
✔ Table-side finishing performance
✔ Social media-friendly
▶ Performance-driven products that “sell through showmanship”

④ High-end hobbyists
✔ Appreciate the romance of the tools themselves
✔ Enjoy the effort and ritual involved
▶ “Experience collectors” who want to own the entire worldview

① Smoke Effects Menu for Bars & Restaurants
・Instant smoking inside the glass just before serving
・Adds value to cocktails/whiskey (expected price increase: ¥500-700)
・Creates a special finishing touch
▶ Performance device that boosts prices while providing visual appeal

② Enjoying an “At-Home Bar Experience”
・Turns evening drinks into an event
・Smoked variations for whiskey/highballs/cocktails
・Also smoke-infuse snacks like cheese and nuts
✔ Instantly elevates home drinking
✔ “The joy of making” + “The joy of drinking”
▶ Turns your home into a private bar

③ Home Parties & Hospitality
・Smoke performance right before guests' eyes
・Surprise effects for birthday/anniversary dinners
・Photogenic and video-worthy
▶ Become the “experience provider” through food + performance

④ Outdoor & Unusual Scenes
・Vacation home or villa stays
・A special drink amidst nature
▶ Elevate outdoor drinking to an “artistic experience”

⑤ An experience extending to the moment the gift is used
・Makes you want to try it the day you receive it
・Unboxing → Use → Delight forms a seamless event
・Star of the show for Father's Day/birthdays
▶ Not just an object, but a “tool for creating memories”

① Domestic Mizunara Oak × Rare Japanese Aroma
・Hokkaido Mizunara Oak wood
・Handcrafted rustic form by American artisans
▶ “Even the smoke tastes delicious” – A Japanese luxury experience

② Glass-top structure that covers the glass
・Simple design that simply covers the glass
・Traps smoke for efficient flavor infusion
・Live feel with visibility inside
▶ Fun to watch, easy to use, authentic results

③ Instant smoking completed in minutes
・Add aroma right before serving
・No waiting time for peak condition
・Works with drinks and food
Examples
・Whiskey
・Cocktails
・Cheese
・Nuts
▶ “The moment you decide” is the perfect drinking time

④ Visual design maximizing presentation impact
・The beauty of smoke filling the glass
・A presence that becomes the centerpiece on the table
・Makes you want to capture it in photos and videos
Standout value
✔ Instagrammable
✔ Conversation starter
✔ Non-daily experience
▶ Taste + visual entertainment

⑤ Simple Design Even Beginners Can Handle
・No special skills required
・Simple setup and cleanup
・Easy to use at home or in stores
✔ Ideal as a first smoking tool
✔ Convenient enough for daily use
▶ Anyone can recreate “professional presentation”

JAPAN ： Both direct and indirect transactions are acceptable